Sync data from Microsoft Excel to Google Ads

Customer Match lets you target ads to your customers using the data they share with you. You can upload it into Google Ads to incorporate this targeting into your campaigns.

Phone call conversion tracking helps you track when your ads lead to different kinds of phone calls. By importing call conversion information into Google Ads, you can track when phone calls lead to sales or other valuable customer actions. To learn how to import phone call conversions, refer to Import phone call conversions.

Using the Google Ads API, you can leverage enhanced conversions by sending first-party customer data in the form of conversion adjustments. Google uses this additional data to improve the reporting of your online conversions driven by ad interactions.

Sometimes, an ad doesn't lead directly to an online sale, but instead starts a customer down a path that ultimately leads to a sale in the offline world, such as at your office or over the phone. By importing offline conversions, you can measure what happens in the offline world after your ad results in a click or call to your business.

A customer's typical conversion path ends after they convert, but this isn't always the case. Customers return retail purchases, cancel reservations, or perform actions that increase their value to your business. To account for these changes in conversion value, you can adjust the value of a conversion after it's reported in Google Ads.