Tejas Manohar

Co-Founder & Co-CEO

Tejas Manohar is the co-founder and co-CEO of Hightouch. Previously an early engineer at Segment (acquired by Twilio for $3.2B), he founded Hightouch to reimagine the CDP on top of the modern data stack. In his free time, Tejas enjoys running and competitive table tennis.

Written by Tejas Manohar:

Feb 3

Every marketer should be a manager (of agents)

Introducing the Agentic Marketing Platform

Dec 3

Lessons from +10 billion marketing decisions made by AI

What two years of real AI deployments taught us about modern marketing, enterprise scale, and building the future of marketing workflows.

Nov 12

Hightouch Agents: An AI platform purpose-built for marketing teams

Move 10x faster across the entire marketing workflow with Hightouch Agents.

Oct 6

Welcoming Akilesh Bapu: Leading the AI Agents at Hightouch

After spending the last six years redefining healthcare with AI, Akilesh is joining us to do the same for marketers.

Jul 29

Snowflake Ventures and Capital One Ventures Invest in Hightouch

This strategic investment further accelerates the rapid transformation of how marketers work using data and agentic AI

Jun 30

Hightouch launches Adaptive Identity Resolution

Take action on complete customer data with the best of both probabilistic and deterministic identity matching.

Jun 23

Hightouch joins the MACH Alliance

The Composable CDP has joined forces with the leading group advocating for an interoperable future.

Jun 12

Introducing same-session personalization powered by complete customer data

Stop choosing between being fast and being smart. The Composable CDP enables you to be both.

Mar 19

Introducing Insights for AI Decisioning: Uncover hidden marketing opportunities

How AI agents and marketers grow smarter by learning together

Feb 18

We’ve raised $80M at $1.2B to build an agentic marketing platform called AI Decisioning

The old way of marketing wasn’t working, so we invented a new one.

Dec 5

2024 Rewind: the year enterprises embraced Composable CDPs and AI Decisioning

Our customers drove us to new heights in a record-breaking year. We couldn’t be more grateful.

Nov 20

What are AI agents—and why should marketers care?

A practical explainer of AI agents and why we see them as the future of personalized marketing.

Oct 23

Checkmate: the power of AI Decisioning in marketing

A new wave of AI is mastering marketing’s infinite game

Oct 2

Welcoming Josh Kanagy, our new Head of Revenue

As we double our customer base, we’re doubling down on our most important asset: our people

Sep 3

Should you be migrating to an Iceberg Lakehouse?

Apache Iceberg might be the coolest topic in data right now. When should your organization seriously consider migrating?

Aug 27

Introducing AI Decisioning

Our biggest product yet. AI Decisioning uses continuous experimentation and machine learning to find the most effective way to engage every customer.

Aug 15

The rise of the I-beam marketer

Self-serve tooling created a boom of full-stack and T-shaped marketers. Modern marketers now also need a strong data foundation.

Jun 26

Get out of data jail: break free from Adobe and Salesforce’s data platforms

Adobe and Salesforce want you to pay big bucks for their data platforms. Your data warehouse is a better solution.

Apr 18

Governance shouldn’t be a four-letter word

Our commitment to deeply invest in features that make it easier than ever to govern data effectively.

Apr 2

Iceberg and the rise of the Lakehouse

Apache Iceberg won’t just change data storage. It’s going to change how data works in every industry.

Mar 19

Announcing Campaign Intelligence: self-service analytics for marketers

No more asking data teams for help or hopping between tools. It’s time to unlock the data warehouse for marketers.

Feb 14

What CDPs got right–and wrong–about behavioral events

Customer Data Platforms put themselves on the map with event collection and real-time event streaming. They’ve left room for improvement.

Jan 23

What is Reverse ETL? The definitive guide

Learn how Reverse ETL works, why it's different from traditional ETL, and how you can use it to activate your data.

Jan 9

How I made $100,000 as a 16-year-old software engineer

Read about how Tejas became a software engineer and landed his role at Segment, earning $100,000 at just 16.

Dec 13

2023 Rewind: celebrating a year of growth

Hightouch has grown and evolved over the last year. We owe it all to our customers.

Nov 30

The science behind Spotify Wrapped: tracking 500M users

Spotify Wrapped is consistently one of the most viral marketing campaigns every year, but what exactly does it take to build and power this level of personalization?

Nov 17

How dbt Created analytics engineering

Learn how a little known consultancy created dbt and created an entirely new category in the data world.

Nov 16

Hightouch acquires HeadsUp

The HeadsUp team will help build our AI-powered Identity Resolution for the Composable CDP.

Nov 13

Synthetic conversions

How and why performance marketers use synthetic conversions to drive their business forward.

Nov 6

What is Marketing Mix Modeling (MMM)?

Learn everything you need to know about optimizing your ad spend with marketing mix modeling.

Nov 1

The learning phase: what advertisers need to know

Make the most of your advertising spend by exiting the Learning Phase as efficiently as possible.

Oct 27

How Snowflake became a $60 billion unicorn

Learn how and why Snowflake became the most successful software IPO of all-time.

Oct 16

Reverse ETL 2.0: streaming Is here

We’re launching a new way to sync data from the warehouse at lower latencies than ever before. Real-time data, here we come!

Oct 5

Why I left Segment...

Why I left a $3.2 billion company to start my own...

Sep 6

Announcing Hightouch Events: event collection for the data warehouse

Hightouch Events allows companies to easily collect and load events into the warehouse to support analytics and the Composable CDP.

Aug 30

Databricks invests in Hightouch to activate the data Lakehouse

Databricks and Hightouch share a vision for a future where all of a company’s data is immediately actionable.

Aug 16

Improving Hightouch’s Traits

How we improved our Traits feature to empower all teams to target new audiences

Aug 9

Is the Composable CDP bullsh*t?

Suddenly everyone and everything claims to be a Composable CDP. Let’s cut through the noise and call things what they are.

Aug 8

HubSpot invests in Hightouch to help businesses harness the power of data

Hightouch and HubSpot share a vision for the future of data-driven business growth.

Aug 3

Hightouch vs. Census: the key differences

A comprehensive comparison of Hightouch and Census.

Jul 19

Hightouch raises $38M and unveils Customer 360 Toolkit

How new capabilities and funding will accelerate us on our mission to enable anyone within an organization to take action on customer data

Jun 12

You don't need the Modern Data Stack to get sh*t done

Why it's time to refocus from the dream architecture to pragmatic solutions that quickly solve your business needs

Jun 7

The Customer Data Platform storage conundrum

What is the most secure (and affordable) way to activate customer data at scale?

May 2

Third party data isn't dead. Introducing Match Booster.

Hightouch now brings together the power of first party data with trusted data from the world's top data providers to maximize ROAS - without 3rd party cookies.

Apr 5

I ran an experiment… now what?

How and why we are closing the audience activation loop by building an analytics feature set within Hightouch.

Feb 28

The data warehouse is for marketers

How and why we are investing in building marketer-first features to unleash the power of the cloud data warehouse.

Feb 23

The impossible knot -- getting marketing & data to talk

How leading organizations are solving the seemingly impossible customer data problem.

Jan 25

Write once, use anywhere – the future of the cloud data warehouse

Why we are investing in building features like the Personalization API to make the cloud data warehouse accessible to any team, anywhere.

Nov 10

Reverse ETL has crossed the chasm

All signs point to widespread industry validation and a rapid acceleration in adoption.

Sep 14

Friends don’t let friends buy a CDP

How spending the first half of his professional career at Segment drove Tejas Manohar to disrupt the 3.5 billion dollar CDP category.

Apr 21

The CDP as we know it is dead: introducing the Composable CDP

Learn why CDPs are dead and how you can take advantage of the data warehouse.

Apr 19

Hightouch acquires Workbase

We’re excited and humbled to bring the Workbase team into our fold and are looking forward to further expand Hightouch's capabilities.

Feb 1

Competitive benchmarks & our focus on customer value

An update on speed in the RETL competitive landscape

Sep 21

The future of data integration: what iPaaS & workflow automation tools got wrong

Learn about the shortcomings of iPaaS/Workflow Automation solutions and why the future of data integration is declarative

Sep 8

Solving data's "last mile" problem with Reverse ETL and data observability

Discussing the latest standard in data: using your data warehouse to power business workflows (with Reverse ETL) and ensuring you can trust your data (with Data Observability).

Jun 4

What's the difference between Reverse ETL tools and Segment?

Trying to understand the differences between Reverse ETL and Segment? Find out here! We break down the key differences between the two technologies, so you can make an informed decision.

Nov 16

The future of warehouses and customer data - software engineering daily

Tune in to this episode from the Software Engineering Daily podcast where one of our founders talks about the future of warehouses, what we're building, and the customer data ecosystem as a whole.