Today, we're announcing that Hightouch has raised $150M at a $2.75B valuation, led by Goldman Sachs and Bain Capital Ventures, with participation from Amplify Partners, ICONIQ Capital, Sapphire Ventures, and TD7, the venture capital arm of The Trade Desk.
While the funding is exciting, what really motivates us is building products that solve customer problems, so if you read nothing else, here’s our plan in the simplest possible terms:
The Hightouch not-so-secret plan to reinvent marketing with agentic AI
- Build the most comprehensive marketing context layer.
- Build agents to create on-brand content and proactively identify opportunities
- Give agents tools for personalized, real-time marketing in any channel
- Learn and feed those learnings back into the context layer.
- Repeat. (Very, very quickly).
If that seems exciting enough, you can stop reading and ask for a demo. But if you want to keep learning, please, by all means - read on!
From customer data to agentic marketing
Most know Hightouch as the company that helped define the Composable CDP. For six years, we've built marketing technology on the data warehouse to help marketers self-serve audiences, orchestrate journeys, and activate data across channels. Today, we power marketing at brands like DraftKings, Domino's, Ramp, and Spotify.
What's next: expanding our customer data foundation into a full context layer for marketing that encompasses brand knowledge, creative, and external market signals, and building an Agentic Marketing Platform on top of it.
The goal is to empower marketers
We believe that the marketer of the future is a generalist with great taste, judgment, and creativity, who uses agents to execute at light speed.
Here’s a real example from a Hightouch customer at a large publicly-traded financial services institution:
"With Hightouch, we run agents across acquisition and lifecycle marketing. We generate and launch ad creative 80% faster, expanding reach by ~10%. New sign-ups flow into an Agentic Lifecycle system that outperforms previous efforts by 30%+ and replaced 60 manual journeys. Once accounts are funded, ML-powered predictive conversion events push to all ad platforms, driving $50M+ in incremental annual revenue from ads."
A lean growth team now commands what used to require hundreds of steps across many teams, and they do it with a level of ownership and speed that wasn't possible a year ago. This is the emerging standard of agentic marketing, and how everyone will soon work.
Context, content, and orchestration - wrapped in intelligence
Hightouch has a unique set of capabilities to enable agentic marketing:
The first is context. Agents are only as smart as the layers of context they operate from - customer attributes, behavioral data, channel performance, product SKUs, brand guidelines, legal requirements, and more. Context is also never static. It grows as your business does. That’s why Hightouch integrates directly with your marketing channels, DAMs, creative tools like Figma, and more to keep agents working from live, current data.
The second is content infrastructure. We’ve had conversations with 50+ CMOs in the last year, and the same problem keeps coming up: general-purpose AI gets colors wrong, hallucinates products, and just doesn't meet the brand bar. Hightouch solves this by pairing state-of-the-art AI models with a novel brand context layer. We learn from and leverage your existing assets when possible, have LLM judges automatically grade the outputs, learn from user feedback, and keep generations on-brand, on the first try. We also handle the full lifecycle beyond generation: collaboration, editing, Figma integration, compliance, and approval workflows, all in one place.
The third is orchestration. Great content means nothing if the right person never sees it. Hightouch handles the full loop: audience building, journey orchestration, cross-channel launch, measurement, and feeding learnings back into the next decision. We have the most robust orchestration platform and catalog of marketing and advertising integrations. It's why Gartner named us a Magic Quadrant Leader, and now all of it is available to agents.
Our first end-to-end product for this agentic marketing worklow is called Hightouch Ad Studio and it makes it so that performance marketers never run out of creative for their program again.
Hightouch has two modalities for accessing and using all of this capability. The most common today is marketer-initiated. You come to Hightouch with a question or business problem and submit a prompt.
The second emerging modality is agent-initiated. This means always-on agents monitor your context and data 24/7, surfacing opportunities and recommending changes for you to consider. When they find something, they bring it to you to validate and pursue.
AI should work where you do
We believe there’s an opportunity for companies to radically simplify their technology stacks, vendor sprawl, and the sheer number of tools marketers must use to do their work.
Our plan is to make Hightouch both the place marketers work directly, and the core infrastructure their AI tools run on.
Inherently, marketing is visual, collaborative, and complex. Agentic marketing isn’t just prompts. We’ve built purpose-built tools like a visual editor for emails and image/video ads directly into the platform.
That said, as more work takes place in AI tools, Hightouch travels with them: our MCP integration means agents running in Claude, ChatGPT, Gemini, or any enterprise AI can tap into Hightouch directly.
Composability has always been in our DNA. That said, as AI introduces a fundamentally new workflow for marketing, there’s an opportunity to radically simplify the marketing technology stack that powers it. We’re building towards a world where enterprises that wish to, will be able to run their entire marketing program with just three things: a data warehouse, an AI of their choice, and Hightouch.
The next chapter
As you can see, we’re dreaming big for this next chapter of Hightouch. This $150M lets us move much faster: more product, more engineering, more design, more research, and more partnerships with marketing teams around the world.
But we also need to take a minute to say a heartfelt “Thank you.” None of this is possible without every customer, employee, partner, investor, and family member who has supported and believed in us so far.
We're absolutely convinced that Agentic Marketing is the future, and we hope you’ll keep building alongside us for many more years to come.
Onward,
Tejas, Kashish, and Josh
