Skip to main content
Log inGet a demo

How dbt Created Analytics Engineering

Learn how a little known consultancy created dbt and created an entirely new category in the data world.

Tejas Manohar.

Tejas Manohar

November 17, 2023

1 minutes

dbt valuation.

A few years ago the term analytics engineering didn't even exist. Fast forward to 2023 and suddenly it's on every job posting. Most people don't know this but dbt wasn't always synonymous with the modern data stack. Learn how Fishtown Analytics created a new category and one of the most successful open-source data products of all time.

  • The rise of analytics engineering
  • The need for data transformation
  • How Fishtown Analytics became dbt
  • What is dbt?
  • Why has dbt been so successful

If you'd like to learn more, subscribe to our YouTube channel or schedule time to talk with one of our Solutions Architects.

More on the blog

  • What is a Composable CDP?.

    What is a Composable CDP?

    Learn why Composable CDPs are seeing such rapid adoption, how they work, and why they're replacing traditional CDPs.

  • Friends Don’t Let Friends Buy a CDP.

    Friends Don’t Let Friends Buy a CDP

    How spending the first half of his professional career at Segment drove Tejas Manohar to disrupt the 3.5 billion dollar CDP category.

  • Is the Composable CDP Bullsh*t?.

    Is the Composable CDP Bullsh*t?

    Suddenly everyone and everything claims to be a Composable CDP. Let’s cut through the noise and call things what they are.

Recognized as an industry leader
by industry leaders


Reverse ETL Category Leader


Marketplace Partner of the Year


Cool Vendor in Marketing Data & Analytics


Ecosystem Partner of the Year


Best Estimated ROI


One to Watch for Activation & Measurement


CDP Category Leader


Easiest Setup & Fastest Implementation

Activate your data in less than 5 minutes