The Hightouch Blog - Marketing technology
Oct 23
Checkmate: the power of AI Decisioning in marketing
A new wave of AI is mastering marketing’s infinite game
The hunt for a CDP that’s actually “zero-copy”
Salesforce Data Cloud falls far short of its promise to use your data without copying it.
Why a traditional CDP couldn’t handle our subscription data at FabFitFun
Traditional CDPs don't cut it for subscription businesses. Here's why we chose Hightouch.
Why we transitioned to Hightouch at WeightWatchers
For years, we relied on a legacy data onboarding tool. Recently, we migrated to Hightouch and saw huge improvements for a fraction of the cost. Here's everything I learned...
Maximizing reach while minimizing risk: improvements to Customer Studio
We’ve made audience creation in Customer Studio more powerful and precise with new options and data governance features.
Real-time in the Composable CDP
Competitors claim that Composable CDPs can’t solve real-time use cases. It’s time to bust that myth.
Salesforce Audience Studio (retirement & replacements)
Salesforce Audio Studio is no more, so what are the alternatives?
Adobe Audience Manager (retirement & replacements)
Should you wait for Adobe Audience Manager to be retired, or should you start exploring alternatives now?
What is a Customer Data Platform (CDP)?
A guide to understanding Customer Data Platforms (CDPs).
What is Salesforce Data Cloud?
Is Salesforce Data Cloud a viable option for customer data use cases? Should you buy it?
Get out of data jail: break free from Adobe and Salesforce’s data platforms
Adobe and Salesforce want you to pay big bucks for their data platforms. Your data warehouse is a better solution.
The ultimate guide to audience managers
Learn why marketers use audience managers to personalize their marketing campaigns.
The ultimate guide to journey builders
Learn why journey builders are the secret to creating great marketing campaigns.
The best Treasure Data alternatives and competitors
Discover the best alternatives and competitors to Treasure Data.
Feature spotlight: building journeys in Hightouch
Marketers use Hightouch to build flexible, cross-channel journeys powered by all of their data.
The best ActionIQ alternatives and competitors
Discover the best alternatives and competitors to ActionIQ.
The Best mParticle alternatives and competitors
Discover the best alternatives and competitors to mParticle.
No more silos: act on all your data with Hightouch and HubSpot
Take action on customer data insights and incorporate customer trends into every aspect of your go-to-market strategy by connecting Hightouch & HubSpot.
The best Adobe Real-Time CDP alternatives and competitors
Discover the best alternatives and competitors to Adobe Real-Time CDP.
The best Amperity alternatives and competitors
Discover the best alternatives and competitors to Amperity.
The best Salesforce Data Cloud alternatives and competitors
Discover the best alternatives and competitors to Salesforce Data Cloud.
The top 10 enterprise CDPs
Learn everything there is to know about the top 10 enterprise CDPs on the market today.
The best RudderStack alternatives and competitors
Discover the best alternatives and competitors to RudderStack.
What is Simon Data?
Learn everything there is to know about Simon Data, including products, key features, real-time capabilities, and pros/cons.
What is Treasure Data CDP?
Learn everything there is to know about Treasure Data, including products, key features, real-time capabilities, and pros/cons.
CDP vs DMP: how are they different?
Learn the difference between CDPs and DMPs and how to use them to build and reach wider audiences for your marketing campaigns.
The best Simon Data alternatives and competitors
Discover the best alternatives and competitors to Simon Data.
Dark Clouds: the broken promises of Salesforce CDP
Sales, Service, and Marketing Cloud are industry staples. Salesforce’s CDP is the wrong way to get data into them.
What is Amperity?
Learn all about Amperity CDP, including: core features, capabilities, and product offerings.
What is Adobe CDP?
Learn all about Adobe CDP, including: core features, capabilities, and product offerings.
What CDPs got right–and wrong–about behavioral events
Customer Data Platforms put themselves on the map with event collection and real-time event streaming. They’ve left room for improvement.
Introducing event streaming: sync data to tools in real-time
It’s easier than ever to forward real-time behavioral event data directly to downstream destinations.
What is a MarTech stack (and how to build one)?
Learn exactly what a MarTech stack is, how you can build one, and how it can bring efficiency to your business.
What is RudderStack?
Learn all about Rudderstack's core features, capabilities, and product features.
Rethinking the CDP with Chime
Learn how Chime explores new ways to drive personalization at scale.
The Composable CDP for first-party data in Europe
A Customer Data Platform centered on the cloud data warehouse powers superior personalization while meeting stringent compliance requirements.
What is Reverse ETL? The definitive guide
Learn how Reverse ETL works, why it's different from traditional ETL, and how you can use it to activate your data.
What is mParticle?
Learn all about mParticle's core features, capabilities, and product offerings.
Why Calendly switched to a Composable CDP for personalization and PLG with Hightouch
Our traditional CDP couldn’t handle the complex use cases we needed to solve for personalization, so we implemented a Composable CDP.
What is ActionIQ?
Learn exactly what ActionIQ is, how it works, and whether or not you should leverage it as your CDP.
Is your CDP holding you back? Signs you should move on
Regardless of your past investments, Customer Data Platforms often fail to meet your needs. It may be time to explore a new approach.
The next big thing in MarTech with Scott Brinker
MarTech experts Scott Brinker, Juan Mendoza, and Tejas Manohar discuss the future of MarTech, the cloud data warehouse advantage, and more.
Traditional CDP vs. Composable CDP (what's the difference?)
A tactical guide to understand the key differences in CDP architectures.
What is Salesforce CDP?
Learn what Salesforce CDP is, how it works, and the key features within the platform.
What is Segment?
Learn all about Segment's core features, capabilities, and the various downsides to the platform.
How Snowflake became a $60 billion unicorn
Learn how and why Snowflake became the most successful software IPO of all-time.
What is data onboarding?
Learn how you can leverage data onboarding to create a 360-degree of your customer to supercharge your marketing use cases.
Reverse ETL 2.0: streaming Is here
We’re launching a new way to sync data from the warehouse at lower latencies than ever before. Real-time data, here we come!
The complexity of CDPs: an interview with Lee Hammond
Lee shares his experience dealing hands on with CDPs during his time working for Universal Music Group and discusses why companies are transitioning to a composable approach.
5 insider tricks to hack your CDP bill & save a small fortune
With Q4 around the corner, we’re sharing some secrets to help slash your Customer Data Platform costs.
Why The Zebra chose a Composable CDP
We’re powering insurance policy marketing and advertising personalization directly from our data warehouse.
The evolution of MarTech: an interview with Austin Hay
Austin shares his perspective on the MarTech space and discusses how the Composable CDP is changing the way data and marketing teams work together.
7 myths about Composable CDPs, busted
Everyone’s talking about Composable Customer Data Platforms. Here are some of the most common misconceptions we hear.
Splits: run omnichannel experiments from the warehouse
Enable randomized, multivariate testing from the data warehouse across channels with our code-free tools.
Why Bol.com chose a Composable CDP
Leveraging first-party data for audience-based targeting in a cookieless world.
What is event tracking?
Learn everything you need about event tracking and how you can leverage it to optimize your marketing channels.
Announcing Hightouch Events: event collection for the data warehouse
Hightouch Events allows companies to easily collect and load events into the warehouse to support analytics and the Composable CDP.
The top 5 identity resolution use cases
Five identity resolution use cases to supercharge your business.
Identity resolution - why CDPs fall short
Perform identity resolution directly in your data warehouse, not in a Customer Data Platform.
The best identity resolution tools
What are the best options available on the market for identity resolution and where do they differentiate?
Is the Composable CDP bullsh*t?
Suddenly everyone and everything claims to be a Composable CDP. Let’s cut through the noise and call things what they are.
Customer 360 - what is it and why is it important?
The key to creating unified and actionable customer profiles.
Announcing Identity Resolution
The warehouse-native identity resolution feature that MarTech teams have been looking for.
How to power personalization with dbt models
Learn how you can leverage the Hightouch Personalization API to access your dbt models in real-time to power your most complex personalization use cases.
The Customer Data Platform built for conglomerates
How conglomerates can leverage a new generation of CDPs to create a virtuous cycles between individual brand autonomy and consolidation to drive value across the portfolio.
What is a Composable CDP?
Learn why Composable CDPs are seeing such rapid adoption, how they work, and why they're replacing traditional CDPs.
Planning for success: constructing a CDP use case roadmap
Make a plan for the key use-cases that you need to accomplish with your Customer Data Platform implementation.
You don't need the Modern Data Stack to get sh*t done
Why it's time to refocus from the dream architecture to pragmatic solutions that quickly solve your business needs
The Customer Data Platform storage conundrum
What is the most secure (and affordable) way to activate customer data at scale?
Essential Apps for Marketers: Hightouch & HubSpot
Hightouch enables you to enrich HubSpot with customer data and transform your marketing.
What is identity resolution?
Learn how to create a 360-degree view of your customer by stitching user profiles together in your data warehouse.
A guide for evaluating Data Activation platforms
A simple framework to evaluating and testing Data Activation platforms to ensure successful implementation.
The best Reverse ETL tools
Choose which Reverse ETL tool is the best for your use case with this detailed breakdown of the industry leaders.
Saving $1M in marketing spend with a Composable CDP powered by Hightouch
Learn how IntelyCare drives rapid experimentation and omnichannel personalization using Hightouch to activate their data in Snowflake.
What is a customer data warehouse?
Find out what a customer data warehouse is and how it can turn insights into action.
Introducing a Composable Customer Data Platform powered by Google BigQuery
Learn how leading organizations unleash the full potential of their customer data in BigQuery using Hightouch.
How to setup Salesforce Data Loader
The ultimate guide to Salesforce Data Loader. Learn how to setup to tool plus the pros and cons.
How to setup Salesforce Data Import Wizard
The ultimate guide to Salesforce Data Loader. Learn how to setup to tool plus the pros and cons.
F5’s Jessica Kao on the complete customer view: leveraging the data warehouse as the customer source of truth
Jessica Kao, Senior Director of Marketing Operations and Analytics at F5, discusses how to leverage the data warehouse to build a customer source of truth.
The best modern data warehouse tools
Looking for the best modern data warehouse tools you should be using? Find out which ones in this article.
What Is a data clean room?
Learn what data clean rooms are, how they work, and why they are paramount in the future of how marketers activate, analyze, and measure campaigns.
Write once, use anywhere – the future of the cloud data warehouse
Why we are investing in building features like the Personalization API to make the cloud data warehouse accessible to any team, anywhere.
What is data automation
Learn how you can take advantage of data automation and how it can save you time and effort.
Redshift vs. Snowflake: the definitive guide
Learn the key differences between Redshift and Snowflake around architecture, pricing, security, compliance, data support, administration, data protection, cloud infrastructure, and performance.
iPaaS vs. Reverse ETL: which data integration approach is right for your business?
Dive into architectural differences of iPaaS and Reverse ETL, and learn which is best for your organization.
The best Segment alternatives and competitors
Discover the top alternatives and competitors to Twilio Segment.
Hightouch + Looker: activate data from looks to any business application
Utilize your existing Looker Looks as data models in Hightouch
Dear CRM, I’ve fallen in love with the data warehouse
Why it's time to embrace the data warehouse as your source of truth
Friends don’t let friends buy a CDP
How spending the first half of his professional career at Segment drove Tejas Manohar to disrupt the 3.5 billion dollar CDP category.
Can Snowflake be your marketing cloud?
Snowflake is no longer just a data warehouse, it's an industry-leading Data Cloud you leverage to power your marketing campaigns.
How do Salesforce Data Pipelines work?
Learn how you can use Salesforce Data Pipelines to combine data from multiple sources, build recipes, and transform your data.
Your audience builder needs an upgrade
How Hightouch Audiences leverages flexible data modeling to meet any business need
What is a Modern Data Stack? The definitive guide
Learn everything there is to know about the individual components that make up a modern data stack.
The definitive guide: CDPs vs. CRMs vs. DMPs
Learn everything there is to know about CDPs, CRMs, and DMPs. Discover the key differences, use cases, and shortcomings...
The CDP as we know it Is dead: introducing the Composable CDP
Learn why CDPs are dead and how you can take advantage of the data warehouse.
GA4 & Reverse ETL: activating your behavioral data in BigQuery
Learn how you can start leveraging your data in BigQuery to enrich your customer data in Google Analytics.
What is Data Activation?
Learn everything to know about Data Activation, what it is, why it matters, and how you can get started activating your data today.
Data Activation: the next step after analytics
Analytics & BI aren't enough: learn why you need to focus on data activation to help everyone take action on their data
How we migrated to Salesforce in 4 hours using Hightouch
CRM migrations are painful, but they shouldn't be. Learn how you can migrate your CRM in under four hours.
Unbundling the CDP
Learn why a more modular approach to first-party data benefits marketing and data teams.
The implementation free CDP: stop waiting 6 months
Stop spinning your wheels trying to implement a CDP and learn how you can activate your data immediately.
Competitive benchmarks & our focus on customer value
An update on speed in the RETL competitive landscape
The need for speed in Reverse ETL
An overview of how we think about speed, covering ways our customers power timely business workflows, the typical speeds they experience and improvements we are making to speed up Reverse ETL for everyone.
SaaS integration: what it is & why it's important
Learn how SaaS integrations eliminate data silos and the available solutions in the market.
BigQuery vs Snowflake: the definitive guide
Discover the key differences between Google BigQuery and Snowflake around architecture, pricing, security, compliance, data support, administration, data protection, performance, etc...
Why Salesforce shouldn't be your source of truth
Learn how Salesforce creates data silos and why the data warehouse should be your source of truth instead.
The future of data integration: what iPaaS & workflow automation tools got wrong
Learn about the shortcomings of iPaaS/Workflow Automation solutions and why the future of data integration is declarative
Solving data's "last mile" problem with Reverse ETL and data observability
Discussing the latest standard in data: using your data warehouse to power business workflows (with Reverse ETL) and ensuring you can trust your data (with Data Observability).
The definitive guide to product-led growth (PLG) CRMs
CRMs don’t work for Product Led Growth Companies: A definitive guide to PLG CRMs
What's the difference between Reverse ETL tools and Segment?
Trying to understand the differences between Reverse ETL and Segment? Find out here! We break down the key differences between the two technologies, so you can make an informed decision.
The state of Reverse ETL: what operational analytics looks like today & beyond
A deep-dive into how companies are using Reverse ETL in to power their operational workflows
Using Hightouch and Slack to power sales ops workflows
Getting data from your Data Warehouse into Slack couldn't be easier. With just a few lines of SQL, you can start sending custom notifications to your teams in minutes.
Enabling sales teams by syncing product data into HubSpot
Learn how to grab product metrics from your product database and generate queries that will expose that data in Hubspot to enable your Sales teams
3 great ways to schedule a Hightouch sync from your existing workflows
We've got three great ways of integrating Hightouch with your existing workflows: Airflow Operators, dbt Cloud integrations, and Webhook APIs.
