Why AI agents for marketing require more than just LLMs
Reinforcement learning agents offer crucial advantages for scaling personalized marketing.
Nov 19
Deploying a scalable multi-region and multi-brand CDP with Hightouch
Traditional CDPs require multiple instances for different regions and brands, but Hightouch offers a streamlined solution by leveraging your existing data warehouse for data management and governance.
Nov 18
Your ActionIQ escape plan
Having trouble getting value from ActionIQ? Get unstuck: this guide gives you an exit strategy.
Oct 23
Checkmate: the power of AI Decisioning in marketing
A new wave of AI is mastering marketing’s infinite game
Sep 12
The hunt for a CDP that’s actually “zero-copy”
Salesforce Data Cloud falls far short of its promise to use your data without copying it.
Sep 10
Why a traditional CDP couldn’t handle our subscription data at FabFitFun
Traditional CDPs don't cut it for subscription businesses. Here's why we chose Hightouch.
Sep 10
Why we transitioned to Hightouch at WeightWatchers
For years, we relied on a legacy data onboarding tool. Recently, we migrated to Hightouch and saw huge improvements for a fraction of the cost. Here's everything I learned...
Sep 5
Maximizing reach while minimizing risk: improvements to Customer Studio
We’ve made audience creation in Customer Studio more powerful and precise with new options and data governance features.
Sep 4
Real-time in the Composable CDP
Competitors claim that Composable CDPs can’t solve real-time use cases. It’s time to bust that myth.
Jul 31
Salesforce Audience Studio (retirement & replacements)
Salesforce Audio Studio is no more, so what are the alternatives?
Should you wait for Adobe Audience Manager to be retired, or should you start exploring alternatives now?
Jul 9
What is a Customer Data Platform (CDP)?
A guide to understanding Customer Data Platforms (CDPs).
Jul 9
What is Salesforce Data Cloud?
Is Salesforce Data Cloud a viable option for customer data use cases? Should you buy it?
Jun 26
Get out of data jail: break free from Adobe and Salesforce’s data platforms
Adobe and Salesforce want you to pay big bucks for their data platforms. Your data warehouse is a better solution.
Jun 24
The ultimate guide to audience managers
Learn why marketers use audience managers to personalize their marketing campaigns.
Jun 24
The ultimate guide to journey builders
Learn why journey builders are the secret to creating great marketing campaigns.
May 24
The best Treasure Data alternatives and competitors
Discover the best alternatives and competitors to Treasure Data.
May 22
Feature spotlight: building journeys in Hightouch
Marketers use Hightouch to build flexible, cross-channel journeys powered by all of their data.
May 16
The best ActionIQ alternatives and competitors
Discover the best alternatives and competitors to ActionIQ.
May 1
The Best mParticle alternatives and competitors
Discover the best alternatives and competitors to mParticle.
Apr 24
No more silos: act on all your data with Hightouch and HubSpot
Take action on customer data insights and incorporate customer trends into every aspect of your go-to-market strategy by connecting Hightouch & HubSpot.
Apr 22
The best Adobe Real-Time CDP alternatives and competitors
Discover the best alternatives and competitors to Adobe Real-Time CDP.
Apr 18
The best Amperity alternatives and competitors
Discover the best alternatives and competitors to Amperity.
Apr 17
The best Salesforce Data Cloud alternatives and competitors
Discover the best alternatives and competitors to Salesforce Data Cloud.
Apr 8
The top 10 enterprise CDPs
Learn everything there is to know about the top 10 enterprise CDPs on the market today.
Mar 28
The best RudderStack alternatives and competitors
Discover the best alternatives and competitors to RudderStack.
Mar 18
What is Simon Data?
Learn everything there is to know about Simon Data, including products, key features, real-time capabilities, and pros/cons.
Mar 18
What is Treasure Data CDP?
Learn everything there is to know about Treasure Data, including products, key features, real-time capabilities, and pros/cons.
Mar 18
CDP vs DMP: how are they different?
Learn the difference between CDPs and DMPs and how to use them to build and reach wider audiences for your marketing campaigns.
Mar 6
The best Simon Data alternatives and competitors
Discover the best alternatives and competitors to Simon Data.
Feb 28
Dark Clouds: the broken promises of Salesforce CDP
Sales, Service, and Marketing Cloud are industry staples. Salesforce’s CDP is the wrong way to get data into them.
Feb 26
What is Amperity?
Learn all about Amperity CDP, including: core features, capabilities, and product offerings.
Feb 26
What is Adobe CDP?
Learn all about Adobe CDP, including: core features, capabilities, and product offerings.
Feb 14
What CDPs got right–and wrong–about behavioral events
Customer Data Platforms put themselves on the map with event collection and real-time event streaming. They’ve left room for improvement.
Feb 14
Introducing event streaming: sync data to tools in real-time
It’s easier than ever to forward real-time behavioral event data directly to downstream destinations.
Feb 12
What is a MarTech stack (and how to build one)?
Learn exactly what a MarTech stack is, how you can build one, and how it can bring efficiency to your business.
Feb 9
What is RudderStack?
Learn all about Rudderstack's core features, capabilities, and product features.
Feb 6
Rethinking the CDP with Chime
Learn how Chime explores new ways to drive personalization at scale.
Jan 24
The Composable CDP for first-party data in Europe
A Customer Data Platform centered on the cloud data warehouse powers superior personalization while meeting stringent compliance requirements.
Jan 23
What is Reverse ETL? The definitive guide
Learn how Reverse ETL works, why it's different from traditional ETL, and how you can use it to activate your data.
