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The Hightouch Blog - Marketing technology

Nov 19

Deploying a scalable multi-region and multi-brand CDP with Hightouch

Traditional CDPs require multiple instances for different regions and brands, but Hightouch offers a streamlined solution by leveraging your existing data warehouse for data management and governance.

Nov 18

Your ActionIQ escape plan

Having trouble getting value from ActionIQ? Get unstuck: this guide gives you an exit strategy.

Oct 23

Checkmate: the power of AI Decisioning in marketing

A new wave of AI is mastering marketing’s infinite game

Sep 12

The hunt for a CDP that’s actually “zero-copy”

Salesforce Data Cloud falls far short of its promise to use your data without copying it.

Sep 10

Why a traditional CDP couldn’t handle our subscription data at FabFitFun

Traditional CDPs don't cut it for subscription businesses. Here's why we chose Hightouch.

Sep 10

Why we transitioned to Hightouch at WeightWatchers

For years, we relied on a legacy data onboarding tool. Recently, we migrated to Hightouch and saw huge improvements for a fraction of the cost. Here's everything I learned...

Sep 5

Maximizing reach while minimizing risk: improvements to Customer Studio

We’ve made audience creation in Customer Studio more powerful and precise with new options and data governance features.

Sep 4

Real-time in the Composable CDP

Competitors claim that Composable CDPs can’t solve real-time use cases. It’s time to bust that myth.

Jul 31

Salesforce Audience Studio (retirement & replacements)

Salesforce Audio Studio is no more, so what are the alternatives?

Jul 31

Adobe Audience Manager (retirement & replacements)

Should you wait for Adobe Audience Manager to be retired, or should you start exploring alternatives now?

Jul 9

What is a Customer Data Platform (CDP)?

A guide to understanding Customer Data Platforms (CDPs).

Jul 9

What is Salesforce Data Cloud?

Is Salesforce Data Cloud a viable option for customer data use cases? Should you buy it?

Jun 26

Get out of data jail: break free from Adobe and Salesforce’s data platforms

Adobe and Salesforce want you to pay big bucks for their data platforms. Your data warehouse is a better solution.

Jun 24

The ultimate guide to audience managers

Learn why marketers use audience managers to personalize their marketing campaigns.

Jun 24

The ultimate guide to journey builders

Learn why journey builders are the secret to creating great marketing campaigns.

May 24

The best Treasure Data alternatives and competitors

Discover the best alternatives and competitors to Treasure Data.

May 22

Feature spotlight: building journeys in Hightouch

Marketers use Hightouch to build flexible, cross-channel journeys powered by all of their data.

May 16

The best ActionIQ alternatives and competitors

Discover the best alternatives and competitors to ActionIQ.

May 1

The Best mParticle alternatives and competitors

Discover the best alternatives and competitors to mParticle.

Apr 24

No more silos: act on all your data with Hightouch and HubSpot

Take action on customer data insights and incorporate customer trends into every aspect of your go-to-market strategy by connecting Hightouch & HubSpot.

Apr 22

The best Adobe Real-Time CDP alternatives and competitors

Discover the best alternatives and competitors to Adobe Real-Time CDP.

Apr 18

The best Amperity alternatives and competitors

Discover the best alternatives and competitors to Amperity.

Apr 17

The best Salesforce Data Cloud alternatives and competitors

Discover the best alternatives and competitors to Salesforce Data Cloud.

Apr 8

The top 10 enterprise CDPs

Learn everything there is to know about the top 10 enterprise CDPs on the market today.

Mar 28

The best RudderStack alternatives and competitors

Discover the best alternatives and competitors to RudderStack.

Mar 18

What is Simon Data?

Learn everything there is to know about Simon Data, including products, key features, real-time capabilities, and pros/cons.

Mar 18

What is Treasure Data CDP?

Learn everything there is to know about Treasure Data, including products, key features, real-time capabilities, and pros/cons.

Mar 18

CDP vs DMP: how are they different?

Learn the difference between CDPs and DMPs and how to use them to build and reach wider audiences for your marketing campaigns.

Mar 6

The best Simon Data alternatives and competitors

Discover the best alternatives and competitors to Simon Data.

Feb 28

Dark Clouds: the broken promises of Salesforce CDP

Sales, Service, and Marketing Cloud are industry staples. Salesforce’s CDP is the wrong way to get data into them.

Feb 26

What is Amperity?

Learn all about Amperity CDP, including: core features, capabilities, and product offerings.

Feb 26

What is Adobe CDP?

Learn all about Adobe CDP, including: core features, capabilities, and product offerings.

Feb 14

What CDPs got right–and wrong–about behavioral events

Customer Data Platforms put themselves on the map with event collection and real-time event streaming. They’ve left room for improvement.

Feb 14

Introducing event streaming: sync data to tools in real-time

It’s easier than ever to forward real-time behavioral event data directly to downstream destinations.

Feb 12

What is a MarTech stack (and how to build one)?

Learn exactly what a MarTech stack is, how you can build one, and how it can bring efficiency to your business.

Feb 9

What is RudderStack?

Learn all about Rudderstack's core features, capabilities, and product features.

Feb 6

Rethinking the CDP with Chime

Learn how Chime explores new ways to drive personalization at scale.

Jan 24

The Composable CDP for first-party data in Europe

A Customer Data Platform centered on the cloud data warehouse powers superior personalization while meeting stringent compliance requirements.

Jan 23

What is Reverse ETL? The definitive guide

Learn how Reverse ETL works, why it's different from traditional ETL, and how you can use it to activate your data.

Jan 22

What is mParticle?

Learn all about mParticle's core features, capabilities, and product offerings.