Learn all about mParticle's core features, capabilities, and product offerings.
Jan 9
Why Calendly switched to a Composable CDP for personalization and PLG with Hightouch
Our traditional CDP couldn’t handle the complex use cases we needed to solve for personalization, so we implemented a Composable CDP.
Jan 8
What is ActionIQ?
Learn exactly what ActionIQ is, how it works, and whether or not you should leverage it as your CDP.
Jan 3
Is your CDP holding you back? Signs you should move on
Regardless of your past investments, Customer Data Platforms often fail to meet your needs. It may be time to explore a new approach.
Dec 15
The next big thing in MarTech with Scott Brinker
MarTech experts Scott Brinker, Juan Mendoza, and Tejas Manohar discuss the future of MarTech, the cloud data warehouse advantage, and more.
Dec 11
Traditional CDP vs. Composable CDP (what's the difference?)
A tactical guide to understand the key differences in CDP architectures.
Nov 13
What is Salesforce CDP?
Learn what Salesforce CDP is, how it works, and the key features within the platform.
Nov 13
What is Segment?
Learn all about Segment's core features, capabilities, and the various downsides to the platform.
Oct 27
How Snowflake became a $60 billion unicorn
Learn how and why Snowflake became the most successful software IPO of all-time.
Oct 18
What is data onboarding?
Learn how you can leverage data onboarding to create a 360-degree of your customer to supercharge your marketing use cases.
Oct 16
Reverse ETL 2.0: streaming Is here
We’re launching a new way to sync data from the warehouse at lower latencies than ever before. Real-time data, here we come!
Oct 12
The complexity of CDPs: an interview with Lee Hammond
Lee shares his experience dealing hands on with CDPs during his time working for Universal Music Group and discusses why companies are transitioning to a composable approach.
Oct 4
5 insider tricks to hack your CDP bill & save a small fortune
With Q4 around the corner, we’re sharing some secrets to help slash your Customer Data Platform costs.
Oct 2
Why The Zebra chose a Composable CDP
We’re powering insurance policy marketing and advertising personalization directly from our data warehouse.
Oct 1
The evolution of MarTech: an interview with Austin Hay
Austin shares his perspective on the MarTech space and discusses how the Composable CDP is changing the way data and marketing teams work together.
Sep 26
7 myths about Composable CDPs, busted
Everyone’s talking about Composable Customer Data Platforms. Here are some of the most common misconceptions we hear.
Sep 26
Splits: run omnichannel experiments from the warehouse
Enable randomized, multivariate testing from the data warehouse across channels with our code-free tools.
Sep 15
Why Bol.com chose a Composable CDP
Leveraging first-party data for audience-based targeting in a cookieless world.
Sep 13
What is event tracking?
Learn everything you need about event tracking and how you can leverage it to optimize your marketing channels.
Sep 6
Announcing Hightouch Events: event collection for the data warehouse
Hightouch Events allows companies to easily collect and load events into the warehouse to support analytics and the Composable CDP.
Aug 28
The top 5 identity resolution use cases
Five identity resolution use cases to supercharge your business.
Aug 15
Identity resolution - why CDPs fall short
Perform identity resolution directly in your data warehouse, not in a Customer Data Platform.
Aug 9
The best identity resolution tools
What are the best options available on the market for identity resolution and where do they differentiate?
Aug 9
Is the Composable CDP bullsh*t?
Suddenly everyone and everything claims to be a Composable CDP. Let’s cut through the noise and call things what they are.
Aug 8
Customer 360 - what is it and why is it important?
The key to creating unified and actionable customer profiles.
Aug 3
Hightouch vs. Census: the key differences
A comprehensive comparison of Hightouch and Census.
Aug 2
The B2B CDP
How to overcome the unique data challenges of B2B marketing with a Composable CDP
Jul 19
Announcing Identity Resolution
The warehouse-native identity resolution feature that MarTech teams have been looking for.
Jul 18
How to power personalization with dbt models
Learn how you can leverage the Hightouch Personalization API to access your dbt models in real-time to power your most complex personalization use cases.
Jun 20
The Customer Data Platform built for conglomerates
How conglomerates can leverage a new generation of CDPs to create a virtuous cycles between individual brand autonomy and consolidation to drive value across the portfolio.
Jun 20
What is a Composable CDP?
Learn why Composable CDPs are seeing such rapid adoption, how they work, and why they're replacing traditional CDPs.
Jun 12
Planning for success: constructing a CDP use case roadmap
Make a plan for the key use-cases that you need to accomplish with your Customer Data Platform implementation.
Jun 12
You don't need the Modern Data Stack to get sh*t done
Why it's time to refocus from the dream architecture to pragmatic solutions that quickly solve your business needs
Jun 7
The Customer Data Platform storage conundrum
What is the most secure (and affordable) way to activate customer data at scale?
Jun 6
Essential Apps for Marketers: Hightouch & HubSpot
Hightouch enables you to enrich HubSpot with customer data and transform your marketing.
May 30
What is identity resolution?
Learn how to create a 360-degree view of your customer by stitching user profiles together in your data warehouse.
May 22
A guide for evaluating Data Activation platforms
A simple framework to evaluating and testing Data Activation platforms to ensure successful implementation.
May 1
The best Reverse ETL tools
Choose which Reverse ETL tool is the best for your use case with this detailed breakdown of the industry leaders.
Apr 10
Saving $1M in marketing spend with a Composable CDP powered by Hightouch
Learn how IntelyCare drives rapid experimentation and omnichannel personalization using Hightouch to activate their data in Snowflake.
Apr 4
What is a customer data warehouse?
Find out what a customer data warehouse is and how it can turn insights into action.
