Introducing a Composable Customer Data Platform powered by Google BigQuery
Learn how leading organizations unleash the full potential of their customer data in BigQuery using Hightouch.
Mar 23
How to setup Salesforce Data Loader
The ultimate guide to Salesforce Data Loader. Learn how to setup to tool plus the pros and cons.
Mar 22
How to setup Salesforce Data Import Wizard
The ultimate guide to Salesforce Data Loader. Learn how to setup to tool plus the pros and cons.
Feb 27
F5’s Jessica Kao on the complete customer view: leveraging the data warehouse as the customer source of truth
Jessica Kao, Senior Director of Marketing Operations and Analytics at F5, discusses how to leverage the data warehouse to build a customer source of truth.
Feb 9
The best modern data warehouse tools
Looking for the best modern data warehouse tools you should be using? Find out which ones in this article.
Feb 7
What Is a data clean room?
Learn what data clean rooms are, how they work, and why they are paramount in the future of how marketers activate, analyze, and measure campaigns.
Jan 25
Write once, use anywhere – the future of the cloud data warehouse
Why we are investing in building features like the Personalization API to make the cloud data warehouse accessible to any team, anywhere.
Dec 7
What is data automation
Learn how you can take advantage of data automation and how it can save you time and effort.
Dec 5
Redshift vs. Snowflake: the definitive guide
Learn the key differences between Redshift and Snowflake around architecture, pricing, security, compliance, data support, administration, data protection, cloud infrastructure, and performance.
Dec 2
iPaaS vs. Reverse ETL: which data integration approach is right for your business?
Dive into architectural differences of iPaaS and Reverse ETL, and learn which is best for your organization.
Dec 2
The best Segment alternatives and competitors
Discover the top alternatives and competitors to Twilio Segment.
Nov 8
Hightouch + Looker: activate data from looks to any business application
Utilize your existing Looker Looks as data models in Hightouch
Sep 19
Dear CRM, I’ve fallen in love with the data warehouse
Why it's time to embrace the data warehouse as your source of truth
Sep 14
Friends don’t let friends buy a CDP
How spending the first half of his professional career at Segment drove Tejas Manohar to disrupt the 3.5 billion dollar CDP category.
Aug 26
Can Snowflake be your marketing cloud?
Snowflake is no longer just a data warehouse, it's an industry-leading Data Cloud you leverage to power your marketing campaigns.
Aug 24
How do Salesforce Data Pipelines work?
Learn how you can use Salesforce Data Pipelines to combine data from multiple sources, build recipes, and transform your data.
Aug 24
Your audience builder needs an upgrade
How Hightouch Audiences leverages flexible data modeling to meet any business need
Jun 27
What is a Modern Data Stack? The definitive guide
Learn everything there is to know about the individual components that make up a modern data stack.
May 13
The definitive guide: CDPs vs. CRMs vs. DMPs
Learn everything there is to know about CDPs, CRMs, and DMPs. Discover the key differences, use cases, and shortcomings...
Apr 21
The CDP as we know it Is dead: introducing the Composable CDP
Learn why CDPs are dead and how you can take advantage of the data warehouse.
Apr 20
GA4 & Reverse ETL: activating your behavioral data in BigQuery
Learn how you can start leveraging your data in BigQuery to enrich your customer data in Google Analytics.
Apr 18
What is Data Activation?
Learn everything to know about Data Activation, what it is, why it matters, and how you can get started activating your data today.
Apr 13
Data Activation: the next step after analytics
Analytics & BI aren't enough: learn why you need to focus on data activation to help everyone take action on their data
Apr 12
How we migrated to Salesforce in 4 hours using Hightouch
CRM migrations are painful, but they shouldn't be. Learn how you can migrate your CRM in under four hours.
Mar 15
Unbundling the CDP
Learn why a more modular approach to first-party data benefits marketing and data teams.
Mar 9
The implementation free CDP: stop waiting 6 months
Stop spinning your wheels trying to implement a CDP and learn how you can activate your data immediately.
Feb 1
Competitive benchmarks & our focus on customer value
An update on speed in the RETL competitive landscape
Dec 1
The need for speed in Reverse ETL
An overview of how we think about speed, covering ways our customers power timely business workflows, the typical speeds they experience and improvements we are making to speed up Reverse ETL for everyone.
Oct 13
SaaS integration: what it is & why it's important
Learn how SaaS integrations eliminate data silos and the available solutions in the market.
Oct 7
BigQuery vs Snowflake: the definitive guide
Discover the key differences between Google BigQuery and Snowflake around architecture, pricing, security, compliance, data support, administration, data protection, performance, etc...
Oct 7
Why Salesforce shouldn't be your source of truth
Learn how Salesforce creates data silos and why the data warehouse should be your source of truth instead.
Sep 21
The future of data integration: what iPaaS & workflow automation tools got wrong
Learn about the shortcomings of iPaaS/Workflow Automation solutions and why the future of data integration is declarative
Sep 8
Solving data's "last mile" problem with Reverse ETL and data observability
Discussing the latest standard in data: using your data warehouse to power business workflows (with Reverse ETL) and ensuring you can trust your data (with Data Observability).
Aug 19
The definitive guide to product-led growth (PLG) CRMs
CRMs don’t work for Product Led Growth Companies: A definitive guide to PLG CRMs
Jun 4
What's the difference between Reverse ETL tools and Segment?
Trying to understand the differences between Reverse ETL and Segment? Find out here! We break down the key differences between the two technologies, so you can make an informed decision.
May 13
The state of Reverse ETL: what operational analytics looks like today & beyond
A deep-dive into how companies are using Reverse ETL in to power their operational workflows
May 7
Using Hightouch and Slack to power sales ops workflows
Getting data from your Data Warehouse into Slack couldn't be easier. With just a few lines of SQL, you can start sending custom notifications to your teams in minutes.
May 3
Enabling sales teams by syncing product data into HubSpot
Learn how to grab product metrics from your product database and generate queries that will expose that data in Hubspot to enable your Sales teams
Apr 20
3 great ways to schedule a Hightouch sync from your existing workflows
We've got three great ways of integrating Hightouch with your existing workflows: Airflow Operators, dbt Cloud integrations, and Webhook APIs.
Apr 6
The definitive guide to pushing data from your EDW to Salesforce CRM
With the growing adoption of CRMs in large and small organizations, serving customer data to sales teams is a true competitive advantage. This guide outlines multiple ways for pushing data to Salesforce from your EDW.
