The Hightouch Blog - Marketing technology

Hightouch + Looker: activate data from looks to any business application

Utilize your existing Looker Looks as data models in Hightouch

Dear CRM, I’ve fallen in love with the data warehouse

Why it's time to embrace the data warehouse as your source of truth

Friends don’t let friends buy a CDP

How spending the first half of his professional career at Segment drove Tejas Manohar to disrupt the 3.5 billion dollar CDP category.

Can Snowflake be your marketing cloud?

Snowflake is no longer just a data warehouse, it's an industry-leading Data Cloud you leverage to power your marketing campaigns.

How do Salesforce Data Pipelines work?

Learn how you can use Salesforce Data Pipelines to combine data from multiple sources, build recipes, and transform your data.

Your audience builder needs an upgrade

How Hightouch Audiences leverages flexible data modeling to meet any business need

What is a Modern Data Stack? The definitive guide

Learn everything there is to know about the individual components that make up a modern data stack.

The definitive guide: CDPs vs. CRMs vs. DMPs

Learn everything there is to know about CDPs, CRMs, and DMPs. Discover the key differences, use cases, and shortcomings...

The CDP as we know it is dead: introducing the Composable CDP

Learn why CDPs are dead and how you can take advantage of the data warehouse.

GA4 & Reverse ETL: activating your behavioral data in BigQuery

Learn how you can start leveraging your data in BigQuery to enrich your customer data in Google Analytics.

What is Data Activation?

Learn everything to know about Data Activation, what it is, why it matters, and how you can get started activating your data today.

Data Activation: the next step after analytics

Analytics & BI aren't enough: learn why you need to focus on data activation to help everyone take action on their data

How we migrated to Salesforce in 4 hours using Hightouch

CRM migrations are painful, but they shouldn't be. Learn how you can migrate your CRM in under four hours.

Unbundling the CDP

Learn why a more modular approach to first-party data benefits marketing and data teams.

The implementation free CDP: stop waiting 6 months

Stop spinning your wheels trying to implement a CDP and learn how you can activate your data immediately.

Competitive benchmarks & our focus on customer value

An update on speed in the RETL competitive landscape

The need for speed in Reverse ETL

An overview of how we think about speed, covering ways our customers power timely business workflows, the typical speeds they experience and improvements we are making to speed up Reverse ETL for everyone.

SaaS integration: what it is & why it's important

Learn how SaaS integrations eliminate data silos and the available solutions in the market.

BigQuery vs Snowflake: the definitive guide

Discover the key differences between Google BigQuery and Snowflake around architecture, pricing, security, compliance, data support, administration, data protection, performance, etc...

Why Salesforce shouldn't be your source of truth

Learn how Salesforce creates data silos and why the data warehouse should be your source of truth instead.

The future of data integration: what iPaaS & workflow automation tools got wrong

Learn about the shortcomings of iPaaS/Workflow Automation solutions and why the future of data integration is declarative

Solving data's "last mile" problem with Reverse ETL and data observability

Discussing the latest standard in data: using your data warehouse to power business workflows (with Reverse ETL) and ensuring you can trust your data (with Data Observability).

The definitive guide to product-led growth (PLG) CRMs

CRMs don’t work for Product Led Growth Companies: A definitive guide to PLG CRMs

What's the difference between Reverse ETL tools and Segment?

Trying to understand the differences between Reverse ETL and Segment? Find out here! We break down the key differences between the two technologies, so you can make an informed decision.

The state of Reverse ETL: what operational analytics looks like today & beyond

A deep-dive into how companies are using Reverse ETL in to power their operational workflows

Using Hightouch and Slack to power sales ops workflows

Getting data from your Data Warehouse into Slack couldn't be easier. With just a few lines of SQL, you can start sending custom notifications to your teams in minutes.

Enabling sales teams by syncing product data into HubSpot

Learn how to grab product metrics from your product database and generate queries that will expose that data in Hubspot to enable your Sales teams

3 great ways to schedule a Hightouch sync from your existing workflows

We've got three great ways of integrating Hightouch with your existing workflows: Airflow Operators, dbt Cloud integrations, and Webhook APIs.

The definitive guide to pushing data from your EDW to Salesforce CRM

With the growing adoption of CRMs in large and small organizations, serving customer data to sales teams is a true competitive advantage. This guide outlines multiple ways for pushing data to Salesforce from your EDW.

The future of warehouses and customer data - software engineering daily

Tune in to this episode from the Software Engineering Daily podcast where one of our founders talks about the future of warehouses, what we're building, and the customer data ecosystem as a whole.