The Hightouch Blog - Marketing technology

Apr 29

Should you build audiences and journeys in upstream or downstream tools?

Most marketing tools have audience and journey builders. How should you decide where to create your campaign logic?

Apr 8

The evolution of marketing personalization

A look at how marketing personalization has changed over the years and where it’s headed.

Mar 26

Twelve reasons to put the data warehouse at the center of your tech stack

Learn actionable ways to improve your tech stack by sourcing data from your warehouse.

Mar 20

MBA in CDP

New to CDP? Check out these articles for a crash course.

Mar 19

What are agentic workflows?

Find out what agentic workflows are and how they are shaping the future of business

Mar 12

Common Composable CDP objections

Debunking common objections to Composabe CDPs.

Mar 6

You’ve already invested in a CDP, but it’s not working. Now what?

How to course-correct when your CDP no longer serves your business (with customer examples)

Mar 4

Top 10 reasons your data warehouse should be your CDP

Composable CDPs can help you avoid some of the common issues that plague packaged CDPs and help you turn your existing data warehouse into your CDP.

Jan 3

What is a Customer Data Platform (CDP)?

A guide to understanding Customer Data Platforms (CDPs).

Dec 11

Why AI agents for marketing require more than just LLMs

Reinforcement learning agents offer crucial advantages for scaling personalized marketing.

Nov 19

Deploying a scalable multi-region and multi-brand CDP with Hightouch

Traditional CDPs require multiple instances for different regions and brands, but Hightouch offers a streamlined solution by leveraging your existing data warehouse for data management and governance.

Nov 18

Your ActionIQ escape plan

Having trouble getting value from ActionIQ? Get unstuck: this guide gives you an exit strategy.

Oct 23

Checkmate: the power of AI Decisioning in marketing

A new wave of AI is mastering marketing’s infinite game

Sep 12

The hunt for a CDP that’s actually “zero-copy”

Salesforce Data Cloud falls far short of its promise to use your data without copying it.

Sep 10

Why a traditional CDP couldn’t handle our subscription data at FabFitFun

Traditional CDPs don't cut it for subscription businesses. Here's why we chose Hightouch.

Sep 10

Why we transitioned to Hightouch at WeightWatchers

For years, we relied on a legacy data onboarding tool. Recently, we migrated to Hightouch and saw huge improvements for a fraction of the cost. Here's everything I learned...

Sep 5

Maximizing reach while minimizing risk: improvements to Customer Studio

We’ve made audience creation in Customer Studio more powerful and precise with new options and data governance features.

Sep 4

Real-time in the Composable CDP

Competitors claim that Composable CDPs can’t solve real-time use cases. It’s time to bust that myth.

Jul 31

Salesforce Audience Studio (retirement & replacements)

Salesforce Audio Studio is no more, so what are the alternatives?

Jul 31

Adobe Audience Manager (retirement & replacements)

Should you wait for Adobe Audience Manager to be retired, or should you start exploring alternatives now?

Jul 9

What is Salesforce Data Cloud?

Is Salesforce Data Cloud a viable option for customer data use cases? Should you buy it?

Jun 26

Get out of data jail: break free from Adobe and Salesforce’s data platforms

Adobe and Salesforce want you to pay big bucks for their data platforms. Your data warehouse is a better solution.

Jun 24

The ultimate guide to audience managers

Learn why marketers use audience managers to personalize their marketing campaigns.

Jun 24

The ultimate guide to journey builders

Learn why journey builders are the secret to creating great marketing campaigns.

May 24

The best Treasure Data alternatives and competitors

Discover the best alternatives and competitors to Treasure Data.

May 22

Feature spotlight: building journeys in Hightouch

Marketers use Hightouch to build flexible, cross-channel journeys powered by all of their data.

May 16

The best ActionIQ alternatives and competitors

Discover the best alternatives and competitors to ActionIQ.

May 1

The Best mParticle alternatives and competitors

Discover the best alternatives and competitors to mParticle.

Apr 24

No more silos: act on all your data with Hightouch and HubSpot

Take action on customer data insights and incorporate customer trends into every aspect of your go-to-market strategy by connecting Hightouch & HubSpot.