The Hightouch Blog - Marketing technology

Lessons from +10 billion marketing decisions made by AI

What two years of real AI deployments taught us about modern marketing, enterprise scale, and building the future of marketing workflows.

Understand why your messages perform — and what to do next

Introducing Content Analysis & Suggestions for AI Decisioning

The data warehouse powers the best AI

Today’s launch of Snowflake Intelligence exemplifies the potential of AI that’s powered by your complete data.

Your ESP is not the problem.

Replatforming won't fix your marketing. Rethinking your methodology will. AI Decisioning is the missing piece.

AI Decisioning for Gaming and Sports Betting

How gaming and sports betting are using AI agents to drive growth, protect margins, and retain customers.

The Holiday marketing playbook is broken. Here’s how to fix it with AI agents.

Learn how retailers are replacing traditional holiday campaigning with intelligent agents that can personalize every customer interaction at scale — turning their most demanding revenue season into their biggest opportunity.

Under the hood of AI Decisioning, part four: Contextual bandits

Learn how contextual bandits use customer data to personalize every marketing decision

AI Decisioning in Subscription

How subscription model marketing teams are using AI agents to drive growth and increase their revenue.

Under the hood of AI Decisioning, part three: Multi-armed bandits

Learn how AI agents balance exploring new strategies with scaling what works

Under the hood of AI Decisioning, part two: Reinforcement learning

Discover how reinforcement learning works to deliver marketing personalization

AI Decisioning in financial services

How financial marketing teams are using AI agents to drive profitable growth.

The Innovator's Dilemma - CDP Edition

Learn how the classic Innovator’s Dilemma is impacting the CDP space.

Under the hood of AI Decisioning, part one: Overcoming the personalization gap

Learn how AI agents deliver on the promise of personalization at scale

AI Decisioning in travel & hospitality

How leading travel brands are using AI agents to personalize experiences, drive bookings, and grow LTV.

Move from risk to revenue: Consent management with OneTrust and Hightouch

Learn how OneTrust and Hightouch centralize enterprise consent management in the data warehouse—and enforce it across the rest of the business.

AI Decisioning in QSR

How QSR marketing teams are using AI agents to drive profitable growth.

Salesforce or Adobe? You don’t have to choose

The best way to be a Salesforce AND Adobe shop is to be a data warehouse shop!

Hightouch launches Adaptive Identity Resolution

Take action on complete customer data with the best of both probabilistic and deterministic identity matching.

Get more out of your Adobe products by using Hightouch

Learn how Hightouch makes Adobe products even more valuable.

How Hightouch improves Adobe Campaign

Leverage all customer data to maximize messaging campaigns.

How Hightouch improves Adobe Marketo

Bring the power of the data warehouse to Marketo. Power more impactful personalized marketing while saving your data team time.

How Hightouch improves Adobe Target

Turbocharge your use of Adobe Target by adding more data and richer audiences from your data warehouse.

How Hightouch improves Adobe Analytics and Customer Journey Analytics (CJA)

Learn how you can use Hightouch to improve your use of Adobe Analytics.

How Hightouch improves Adobe Experience Platform (AEP)

Efficiently move data from your warehouse to Adobe’s Experience Platform (AEP).

AI Decisioning in Retail

Learn how leading retail marketing teams leverage AI Decisioning to drive profitable growth.

Introducing same-session personalization powered by complete customer data

Stop choosing between being fast and being smart. The Composable CDP enables you to be both.

Should you build audiences and journeys in upstream or downstream tools?

Most marketing tools have audience and journey builders. How should you decide where to create your campaign logic?

The evolution of marketing personalization

A look at how marketing personalization has changed over the years and where it’s headed.

Twelve reasons to put the data warehouse at the center of your tech stack

Learn actionable ways to improve your tech stack by sourcing data from your warehouse.

MBA in CDP

New to CDP? Check out these articles for a crash course.

What are agentic workflows?

Find out what agentic workflows are and how they are shaping the future of business

Common Composable CDP objections

Debunking common objections to Composabe CDPs.

You’ve already invested in a CDP, but it’s not working. Now what?

How to course-correct when your CDP no longer serves your business (with customer examples)

Top 10 reasons your data warehouse should be your CDP

Composable CDPs can help you avoid some of the common issues that plague packaged CDPs and help you turn your existing data warehouse into your CDP.

What is Identity Resolution? And how does it work?

Learn how to create a 360-degree view of your customer by stitching user profiles together in your data warehouse.

What is a Customer Data Platform (CDP)?

A guide to understanding Customer Data Platforms (CDPs).

Why AI agents for marketing require more than just LLMs

Reinforcement learning agents offer crucial advantages for scaling personalized marketing.

Deploying a scalable multi-region and multi-brand CDP with Hightouch

Traditional CDPs require multiple instances for different regions and brands, but Hightouch offers a streamlined solution by leveraging your existing data warehouse for data management and governance.

Your ActionIQ escape plan

Having trouble getting value from ActionIQ? Get unstuck: this guide gives you an exit strategy.