Sync data from
Elasticsearch to TikTok
Connect your data from Elasticsearch to TikTok with Hightouch. No APIs, no months-long implementations, and no CSV files. Just your data synced forever.
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Trusted by data teams at
Integrate your data in 3 easy steps
Add your source and destination
Connect to 15+ data sources, like Elasticsearch, and 150+ destinations, like TikTok.
Define your model
Use SQL or select an existing dbt or Looker model.
Sync your data
Define how fields from your model map to TikTok, and start syncing.
Where can you sync your Elasticsearch data in TikTok
Tiktok Audiences are an ad targeting option. An audience defines and groups specific type of users so they can be targeted or excluded when setting up your ad. You can create, update and manage custom and lookalike audiences through the Audience API to consistently reach the right target audience at the right time.
When web events are shared with TikTok, they can better inform our optimization, targeting, and measurement systems by providing insights into your website visitors' journeys. Our systems process the data similarly to the TikTok Pixel.
Why is it valuable to sync Elasticsearch data to TikTok?
Thanks to Elasticsearch, it's easier than ever to access your customer data, run complex queries, and segment your customers/users into various categories or audiences.
However, to target users and send conversion data to TikTok, you need access to all of the unique behavioral data (e.g., last-login date, items in cart, pages viewed, etc.) and core business metrics like lifetime value, workspaces, subscriptions, annual recurring revenue, etc. that lives in Elasticsearch. You then need to be able to package this data to send to TikTok in the format expected. Plus, you want to do this in a real-time and automated way.
TikTok is only as good as the data you give them, and if you truly want to optimize your ad spend, increase your match rates, and drive conversions, you need to provide custom data from Elasticsearch within your warehouse.
Maybe you want to retarget users who abandoned their shopping cart in the last seven days, or upload a list of high-value customers to identify potential lookalike audiences, or perhaps you want to upload offline conversion events to reduce your customer acquisition costs and increase your return on ad spend.
Why should you use reverse ETL to connect Elasticsearch and TikTok data?
In the past, uploading customer data to TikTok meant hopping back and forth between your various SaaS applications or asking your data team for CSV files. Neither of these options is preferable because marketing teams want to self-serve, and data teams don't enjoy constantly fulfilling one-off marketing requests.
Even worse, if you truly want to optimize your advertising campaigns, you need to be uploading fresh data consistently. Non-fresh data can be expensive for ads. If you're using CSVs to define who to exclude from paid ads and you're uploading that data weekly, that's potentially one week of irrelevant ads. As a workaround, engineering teams will integrate directly with the TikTok API, and build and maintain custom in-house pipelines. The problem is that a single API change can break everything, and data engineers don't want to spend their time building and maintaining pipelines.
With Hightouch, you can leverage the existing data models and customer segments your engineering team has defined in your warehouse and sync that data directly to your ad platforms in real time. You can schedule your data syncs to run automatically, on a set cadence, or even for the exact duration of your marketing campaign. Hightouch lets your data teams establish the guardrails for your marketers to self-serve and build custom audiences through a drag-and-drop interface.
Send events from your data warehouse to TikTok using TikTok's pixels
Keep your web event information up to date in TikTok through regular syncs
Elasticsearch is a distributed, free and open search and analytics engine for all types of data, including textual, numerical, geospatial, structured, and unstructured.Learn more about Elasticsearch
Use the TikTok marketing events API to send web event information to be used within TikTok for marketing purposes.Learn more about TikTok
Other Elasticsearch Integrations
Other TikTok integrations
Hightouch Playbooks: Best practices to leverage reverse ETL
Read more about Hightouch
What is Operational Analytics & Why You Should Use It
Operational Analytics shifts the focus from simply understanding data to taking action on it in the tools that run business processes. Instead of using dashboards to make decisions, Operational Analytics is focused on turning insights into action – automatically.Read
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