The Hightouch Blog - For data and analytics engineers

Predictable, painless, powerful: How to migrate to Hightouch Events

A step-by-step plan to making your event collection migration seamless

Should you be migrating to an Iceberg Lakehouse?

Apache Iceberg might be the coolest topic in data right now. When should your organization seriously consider migrating?

Introducing Hightouch’s Privado integration: enable proactive privacy

Privado provides full personal data visibility and privacy governance across the tech stack.

Power real-time uses cases from Google Cloud’s BigQuery with continuous queries

Announcing our integration with BigQuery continuous queries

The ultimate guide to data modeling

Learn why data modeling underpins everything you do in your business and is essential for driving business outcomes.

What is data collection?

Learn how data collection is important to power your analytics and business use cases.

What is marketing analytics? (Everything you need to know)

Learn why marketing analytics is so important and how to use it to increase the ROI across your marketing channels.

Governance shouldn’t be a four-letter word

Our commitment to deeply invest in features that make it easier than ever to govern data effectively.

Iceberg and the rise of the Lakehouse

Apache Iceberg won’t just change data storage. It’s going to change how data works in every industry.

What is product analytics?

Learn how to leverage product analytics to understand behavioral data to deliver personalized experiences to your customers.

Introducing: Identity Resolution Waterfalls and Profile Inspector

Two powerful new features that make the best warehouse-native identity solution even better.

What is web analytics? (Use cases + tools)

Learn how you can use web analytics to build personalized experiences for your users and increase conversions on your website.

What are data contracts & how do they work?

Master the art of Data Contracts to safeguard your data quality and improve the impact data has on your business.

What is behavioral data? The complete guide

Learn everything you need about behavioral data and how to leverage it to predict customer behavior and deliver personalized experiences.

Don’t let BI become another data silo

Move past analytics and get to the action with Data Activation. Data activation is the way modern data teams empower business users with data.

How I made $100,000 as a 16-year-old software engineer

Read about how Tejas became a software engineer and landed his role at Segment, earning $100,000 at just 16.

How dbt Created analytics engineering

Learn how a little known consultancy created dbt and created an entirely new category in the data world.

Introducing Data Contracts: collect events correctly the first time

Never collect bad data again. Data contracts help you collect the behavioral customer data you need.

It's time to end the build vs buy debate.

How the rapid adoption of composability changes the age-old Build vs Buy debate

How we reduced our Snowflake compute costs

How we uncovered 4-figure dollar savings monthly, and 5-figure dollar savings annually with 2 simple actions

What is clickstream data? (Tools + use cases)

Learn how to leverage clickstream to deliver better user experiences.

What is an identity graph?

Identity graphs are a powerful tool to navigate the complexities of customer data in the digital age. Discover how identity graphs can empower your marketing efforts and unlock valuable customer insights.

How Amazon Redshift pricing works: everything you need to know

Learn everything there is to know about Redshift pricing so you understand your usage and costs.

Modernizing ETL in the cloud data warehouse

Why data teams should replace legacy ETL with a combination of ELT and Reverse ETL.

What is entity resolution?

Learn why and how you should deduplicate and consolidate data for the key concepts that drive your business.

What is data curation? (Examples and use cases)

Learn the 8-step data curation framework to ensure your data assets are of high quality, usable, and accessible across teams and organizations.

Embracing data warehouse layers: how to build scalable data modeling

How to leverage the data warehouse layers for efficient data engineering and data activation with just the right amount of abstraction.

What is data governance? How to design and implement a framework

Find out how you can design and implement your a data governance framework

Data downtime destroys value

As you unlock more value from data, downtime becomes more costly. A Monte Carlo survey reveals data downtime has increased nearly twofold year over year.

The seven stages of data lifecycle management

Learn about each of the seven stages of data lifecycle management and how it can reduce costs and increase data quality.

How to setup lead scoring in Salesforce

Learn how you can start scoring your leads and accounts in Salesforce.

The definitive guide to HubSpot lead scoring

Learn how you can set up manual and predictive lead scoring in Hubspot.

How to setup the CRM Snowflake Connector

We have compiled the complete guide to setting up the Snowflake Connector tool to get data into Salesforce. Read on to get a step-by-step guide on the tool's implementation, benefits, and drawbacks.

Welcome to the Data Movement Movement

How Hightouch and Fivetran work together to enable leading organizations with the capabilities necessary to move data at scale.

The definitive guide to the Snowflake Marketplace

Learn how data consumers and data providers are leveraging the Snowflake Marketplace to build data products and enrich their Snowflake data with third-party datasets.

What is Apache Airflow?

Find out what Airflow is and how it's used to orchestrate data pipelines.

What is a data dictionary?

Learn everything there is to know about data dictionaries so you can leverage them provide relevant context and create transparency across teams.

Why team matters more than tech: an enterprise framework for customer data acceleration

Actable's detailed framework for accelerating enterprise-level customer data initiatives and driving business outcomes.

What is an ETL pipeline?

Learn why an ETL pipeline is essential for data analytics and data activation.