The Hightouch Blog - For data and technology teams

The definitive guide to the Snowflake Marketplace

Learn how data consumers and data providers are leveraging the Snowflake Marketplace to build data products and enrich their Snowflake data with third-party datasets.

What is Apache Airflow?

Find out what Airflow is and how it's used to orchestrate data pipelines.

What is a data dictionary?

Learn everything there is to know about data dictionaries so you can leverage them provide relevant context and create transparency across teams.

Why team matters more than tech: an enterprise framework for customer data acceleration

Actable's detailed framework for accelerating enterprise-level customer data initiatives and driving business outcomes.

What is an ETL pipeline?

Learn why an ETL pipeline is essential for data analytics and data activation.

A technical deep dive into Snowflake pricing

Learn everything there is to know about Snowflake pricing so you can estimate your usage and costs.

What's the difference between a data warehouse and a database?

Learn the differences between a data warehouse and a database such as the different types of each and the use cases of each one.

Indeed’s Darrell Alfonso on the cloud data warehouse’s role in breaking customer data out of silos

Darrell Alfonso, Director of Marketing Strategy and Operations at Indeed, discusses the flexibility and power of the cloud data warehouse and how MarTech leaders can bridge technical and marketing teams.

M1’s Jake Larson on the future of marketing: how the cloud data warehouse is a game changer

Jake Larson, MarTech leader at M1, discusses how the cloud data warehouse has transformed his marketing organization and M1’s customer experiences for the better.

How to setup dataloader.io

Learn how to leverage dataloader.io to sync data into Salesforce and why it may not be the best option for you.

What is data observability and how does it impact data teams?

Learn how data observability can produce better data products and reduce data downtime.

How do the 6 Snowflake data types work?

Learn about the 6 different data types that you can use in Snowflake.

What Is data discovery and how can it benefit you

Find out how you can leverage data discovery to build trust and create better data products.

Usage-based billing is way too hard - how the warehouse makes It easy

Transform your B2B SaaS billing with Hightouch's automated solution.

What is data integration and how does it work?

Learn what data integration is and learn how it's used to extract, load, and transform data for analytics and activation.

The five steps for data analysis

Learn why data analysis is so important and what the five steps for data analysis are.

What is data transformation and how does it work?

Learn what data transformation is and how it's used to modify, reformat, cleanse, and restructure data.

Top 10 skills to learn as a data engineer

Data engineer is an in-demand job. Find out the top 10 skills you must know as a data engineer.

What is DuckDB

Find out all about DuckDB and how it can help you as a data analyst.

What is data taxonomy?

Find out what data taxonomy is and how it can benefit your data and your business.

A practical guide to using the new Hightouch Fivetran extension

How we automated a near real-time end-to-end pipeline in 15 minutes, without an orchestrator

Should you pay more for dbt Cloud?

Unpacking the 2023 dbt Cloud price change

What is data replication

Find what data replication is, the benefits it can give your business, and the different types depending on the platform.

What's in store for data teams in 2023?

Here’s what three dozen industry practitioners had to say.

The definitive guide to Product-Qualified Leads (PQLs)

Learn why you should care about product-qualified leads and how you can build a product-qualified lead score to increase conversions.

What is operational analytics & why you should use it

Operational Analytics shifts the focus from simply understanding data to taking action on it in the tools that run business processes. Instead of using dashboards to make decisions, Operational Analytics is focused on turning insights into action – automatically.

The ultimate guide to B2B SaaS metrics & how to calculate them

Find out what B2B SaaS metrics you should be measuring and how to calculate them.

Data mapping tools: what is the best option for your business?

Learn everything there is to know about data mapping and discover which tool is right for your business.

Data teams need to break out of their bubble

Data teams and stakeholders are often deeply siloed from each other, and the data team/marketing team divide is a powerful example of this dysfunction.

Reverse ETL has crossed the chasm

All signs point to widespread industry validation and a rapid acceleration in adoption.

How to get more out of your analytics

Leverage Data Activation to help your analytics team drive action and business impact.

How to calculate a PQL (Product Qualified Lead) in SQL

Learn how you can calculate product qualified lead in SQL.

Why do we do data?

What do you actually do with data besides analyzing it and ML/AI?

How to calculate MRR (Monthly Recurring Revenue) in SQL

Learn how you can calculate monthly recurring revenue in SQL.

How to calculate a lead score in SQL

Learn how you can calculate a lead score in SQL.

How to calculate LTV (Lifetime Value) in SQL

Learn how you can calculate lifetime value score in SQL.

The definitive guide to Tableau CRM

Learn how you can leverage Tableau CRM for data integration, predictive analytics, and cloud-based visualization.

How to calculate a SQL (Sales Qualified Lead) in SQL

Learn how you can calculate a sales qualified lead score in SQL.

How to calculate a (MQL) Marketing Qualified Lead in SQL

Learn how you can calculate a marketing qualified lead in SQL.