The Hightouch Blog - For data and technology teams

Nov 4

A Jev that can ask Opus for help gives Opus accuracy at 4x lower cost

We tested whether fast, cheap decision models like Jev and GPT-6 Luna could grade identity resolution as well as frontier LLMs, and found that pairing Jev with Claude Opus gets close to Opus-level accuracy for much less.

Dec 11

Making your ML models more valuable with AI Decisioning

Amplify your ML investments with AI Decisioning

Nov 11

How we Uncovered a Race Condition in Aurora RDS

The same week us-east-1 went down due to a race condition bug in their DNS management system, we found another race condition bug in AWS Aurora. Here’s how we proved it 😎 .

Jun 30

How to merge offline customer behaviors with online identities

One of the most common use cases for identity resolution is one of the trickiest: bridging the gap between offline and online interactions.

Jun 30

Why you should complement digital analytics with better identity resolution

Learn how improved identity resolution can help digital analytics products and customer journeys.

Jun 12

How Hightouch brings complete customer history from the data warehouse to real-time marketing

How we built an enterprise-scale streaming audience engine that brings complete customer data to same-session personalization

Apr 23

AI agents just made it 7x faster to implement Composable CDPs

A leader at Mammoth Growth shares how AI agents are making the data warehouse and Composable CDPs easier than ever to implement.

Feb 10

Sometimes, digital analytics alone isn’t enough

Why digital analysts should up-level with cloud data warehouses and composable CDPs

Dec 3

Metadata matters: Building data trust with Databricks Unity Catalog

Business teams need to understand their data to use it effectively. Hightouch’s integration with Databricks Unity Catalog bridges the data-business divide.

Oct 17

Predictable, painless, powerful: How to migrate to Hightouch Events

A step-by-step plan to making your event collection migration seamless

Sep 3

Should you be migrating to an Iceberg Lakehouse?

Apache Iceberg might be the coolest topic in data right now. When should your organization seriously consider migrating?

Aug 21

Introducing Hightouch’s Privado integration: enable proactive privacy

Privado provides full personal data visibility and privacy governance across the tech stack.

Aug 7

Power real-time uses cases from Google Cloud’s BigQuery with continuous queries

Announcing our integration with BigQuery continuous queries

Jul 9

The ultimate guide to data modeling

Learn why data modeling underpins everything you do in your business and is essential for driving business outcomes.

May 22

What is data collection?

Learn how data collection is important to power your analytics and business use cases.

May 21

What is marketing analytics? (Everything you need to know)

Learn why marketing analytics is so important and how to use it to increase the ROI across your marketing channels.

Apr 18

Governance shouldn’t be a four-letter word

Our commitment to deeply invest in features that make it easier than ever to govern data effectively.

Apr 2

Iceberg and the rise of the Lakehouse

Apache Iceberg won’t just change data storage. It’s going to change how data works in every industry.

Mar 18

What is product analytics?

Learn how to leverage product analytics to understand behavioral data to deliver personalized experiences to your customers.

Feb 26

Introducing: Identity Resolution Waterfalls and Profile Inspector

Two powerful new features that make the best warehouse-native identity solution even better.

Feb 13

What is web analytics? (Use cases + tools)

Learn how you can use web analytics to build personalized experiences for your users and increase conversions on your website.

Feb 13

What are data contracts & how do they work?

Master the art of Data Contracts to safeguard your data quality and improve the impact data has on your business.

Jan 23

What is behavioral data? The complete guide

Learn everything you need about behavioral data and how to leverage it to predict customer behavior and deliver personalized experiences.

Jan 9

Don’t let BI become another data silo

Move past analytics and get to the action with Data Activation. Data activation is the way modern data teams empower business users with data.

Jan 9

How I made $100,000 as a 16-year-old software engineer

Read about how Tejas became a software engineer and landed his role at Segment, earning $100,000 at just 16.

Nov 17

How dbt Created analytics engineering

Learn how a little known consultancy created dbt and created an entirely new category in the data world.

Nov 14

Introducing Data Contracts: collect events correctly the first time

Never collect bad data again. Data contracts help you collect the behavioral customer data you need.

Nov 8

It's time to end the build vs buy debate.

How the rapid adoption of composability changes the age-old Build vs Buy debate

Oct 9

How we reduced our Snowflake compute costs

How we uncovered 4-figure dollar savings monthly, and 5-figure dollar savings annually with 2 simple actions

Sep 25

What is clickstream data? (Tools + use cases)

Learn how to leverage clickstream to deliver better user experiences.

Jul 18

What is an identity graph?

Identity graphs are a powerful tool to navigate the complexities of customer data in the digital age. Discover how identity graphs can empower your marketing efforts and unlock valuable customer insights.

Jun 13

How Amazon Redshift pricing works: everything you need to know

Learn everything there is to know about Redshift pricing so you understand your usage and costs.

Jun 8

Modernizing ETL in the cloud data warehouse

Why data teams should replace legacy ETL with a combination of ELT and Reverse ETL.

May 30

What is entity resolution?

Learn why and how you should deduplicate and consolidate data for the key concepts that drive your business.

May 22

What is data curation? (Examples and use cases)

Learn the 8-step data curation framework to ensure your data assets are of high quality, usable, and accessible across teams and organizations.

May 8

Embracing data warehouse layers: how to build scalable data modeling

How to leverage the data warehouse layers for efficient data engineering and data activation with just the right amount of abstraction.

May 8

What is data governance? How to design and implement a framework

Find out how you can design and implement your a data governance framework

May 2

Data downtime destroys value

As you unlock more value from data, downtime becomes more costly. A Monte Carlo survey reveals data downtime has increased nearly twofold year over year.