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Add your source and destination
Connect to 15+ data sources, like Greenplum Database, and 125+ destinations, like AWS Lambda.
Define your model
Use SQL or select an existing dbt or Looker model.
Sync your data
Define how fields from your model map to AWS Lambda, and start syncing.
Model your Greenplum Database data using any of these methods
dbt Model Selector
Sync directly with your dbt models saved in a git.
Query using looks. Hightouch turns your look into SQL and will pull from your source.
Create and Edit SQL from your browser. Hightouch supports SQL native to Greenplum Database.
Select available tables and sheets from Greenplum Database and sync using existing views without having to write SQL.
For less technical users, pass traits and audiences from Greenplum Database using our visual segmentation builder.
Does this integration support in-warehouse planning?
Yes, if you integerate Greenplum Database and AWS Lambda using Hightouch, in-warehouse planning is supported.
Great, but what is in-warehouse planning?
Between every sync, Hightouch notices any and all changes in your data model. This allows you to only send updated results to your destination (in this case AWS Lambda). With the baseline setup, Hightouch picks out only the rows that need to be synced by querying every row in your data model before diffing using Hightouch’s infrastructure.
The issue here is this can be slow for large models.
Warehouse Planning allows Hightouch to do this diff directly in your warehouse. Read more on how this works here.
Exercise granular control over triggers, batching rules, rate limits, concurrency limits, and error handling.
Use a programming language of your choice: Python, Java, C#, and more.
Filter, transform, or enrich your data while syncing.
Connect with a dedicated service account so that Hightouch can invoke your functions without exposing them to the public internet.
About Greenplum Database
Greenplum reduces data silos by providing you with a single, scale-out environment for converging analytic and operational workloads, like streaming ingestion.
About AWS Lambda
This integration is part of the Hightouch custom destination toolkit, a suite of developer-focused destinations that make it easy to build custom connectors.Learn more about AWS Lambda
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What is Operational Analytics & Why You Should Use It
Operational Analytics shifts the focus from simply understanding data to taking action on it in the tools that run business processes. Instead of using dashboards to make decisions, Operational Analytics is focused on turning insights into action – automatically.
Activate data to any of your marketing and advertising tools
This might be one of the greatest inventions for technical marketers since the advent of legacy CDPs back in 2015.
Head of Marketing Technology
Your data is always secure
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Your data stays secure, available, and confidential. To see our report, .
If you’re in the EU, your data is only processed on EU data centers.
Healthcare companies like ThirtyMadison, Chapter Health, and Headway trust Hightouch.
To see our DPA (Data Processing Addendum), .
increase in return on ad spend
improvement in email engagement
lift in customer acquisition