Activate your data in 3 easy steps

Sync data from Microsoft Fabric to Braze
- Sync data about users and accounts into Braze to build hyper-personalized campaigns
- Automatically update your Braze segments with fresh data from your warehouse
- Deliver better experiences by bringing in data from other customer touchpoints into Braze

What Braze objects can you sync to?
- Users- Use Hightouch to updated Braze Users with custom events, purchases, and other user profile attributes. 
- Events- An event object is an object that gets passed through the API when a specific event occurs. Events objects are housed in an events array. Use Hightouch to sync track events and purchases. 
- Subscription Groups- Subscription Groups are the foundation for sending SMS, MMS, or email messages through Braze. Hightouch supports syncing to existing subscription groups within Braze. 
- Catalogs- Catalogs allow you to access data from imported CSV files and API endpoints to enrich your messages, similar to custom attributes or custom event properties through Liquid. 
- Campaigns- If you want to engage with your users with a single message step, you can send them a campaign using any supported Messaging Channels. Hightouch lets you use records from your models to trigger campaigns through the Braze Campaign API. 
- Catalogs- Catalogs allow you to access data from imported CSV files and API endpoints to enrich your messages, similar to custom attributes or custom event properties through Liquid. 
What methods can I use to model my Microsoft Fabric data?
- SQL editor- Create and Edit SQL from your browser. Hightouch supports SQL native to Microsoft Fabric. 
- Customer Studio- For less technical users, pass traits and audiences from Microsoft Fabric using our visual segmentation builder. 









