The Hightouch Blog - For marketers

What 30 years of running lifecycle programs taught us about building programs that actually work

Everything we wish someone told us about building, scaling, and owning lifecycle programs across industries, enterprises, and mid-market companies.

The CDP that works for streaming entertainment: Why Composability is the best answer to VPPA laws

VPPA has made life difficult for streaming companies. The Composable CDP provides a new way to enable compliant personalization.

An analysis of True Classic's abandon cart journey (2025)

I intentionally abandoned cart at checkout to enroll myself in True Classic's win-back program to analyze their strategy.

Email is broken, but fixable

Email's current state has lost some of its luster, but cloud warehouses and AI may help it return to its former glory.

What is a Recommendation System? The Invisible Force Behind Netflix, Amazon, and Spotify

AI recommendation systems turn static suggestions into dynamic, 1:1 experiences. By learning from each customer’s behavior and context, they help marketers deliver the right product to the right person, boosting engagement and revenue at scale.

What Are AI Experiments? And Why Traditional A/B Testing Isn’t Enough Anymore

AI experiments unlock faster learning and deeper personalization. Instead of testing one idea at a time, they optimize every customer interaction automatically, at scale.

Is this the best we can do when it comes to personalization?

How well is your organization using customer data to personalize experiences?

The Customer Engagement Book: An Interview with Alec Haase

Alec Haase, our GM of AI Decisioning at Hightouch, is a contributor to The Customer Engagement Book: Adapt or Die, which just launched today. Here’s an interview with Alec and our partners at MoEngage

What is real-time personalization? The reason your messages miss when they matter most

Are your “personalized” experiences still stuck in the past? If your brand waits hours to respond to a customer’s action, you’re already too late. Real-time personalization powered by tools like Hightouch lets you react instantly with the right message while your customer is still engaged and ready to act.

What is an AI Customer Journey? The Answer to Stagnant Flows and Personalization Fatigue

Static journeys can’t keep up with dynamic customers. AI-powered customer journeys use customer behavior and intent to automatically adapt every decision at scale. It’s personalization that learns and improves with every interaction.

The strategy behind Netflix’s winback machine

We collected 30 winback emails from Netflix and broke down their email strategy. Here’s what we learned that you can apply to your own lifecycle program.

What is Next Best Action? How Leading Lifecycle Teams are Increasing LTV

Personalize every journey with next best actions that drive growth and retention.

How to set up the Reddit Conversions API?

Connect offline and online outcomes to Reddit Ads reliably. The Conversions API helps future-proof your measurement while improving spend efficiency.

Predict the future with Hightouch Journey Simulations

Use historical data to preview how customers will progress through your journeys

Make Databricks your CDP with Data Intelligence for Marketing

Combine the scale, flexibility, and AI from Databricks with the ease of use and power of a CDP.

AI Customer Retention: How Artificial Intelligence Transforms Loyalty Strategy

AI takes retention from reactive to proactive. By anticipating churn and tailoring each interaction as it happens, it helps brands keep more customers, longer—with less manual work.

The AI prompt that cuts lifecycle copy time by 90%

Turn one campaign brief or idea into hundreds of personalized, channel-native variants with this simple AI workflow.

GenAI will give us near-infinite content. What happens next?

AI content creation won’t solve all your marketing problems

How AI helped us skip the HTML headache

You don’t need a dev team to ship great emails. At Hightouch, we use AI to turn email designs into fully deployable HTML in minutes. And now, so can you.

What is Agentic Automation? And how is it transforming lifecycle marketing

Agentic automation replaces static workflows with AI agents that plan, learn, and act in real time. It delivers 1:1 personalization at scale, optimizes every message, and frees marketers to focus on strategy, not execution.

How to set up the Nextdoor Conversions API?

Learn how to set up the Nextdoor Conversions API to send first-party conversion data directly from your server, bypassing ad blockers and unlocking better attribution and ROAS.

Upgrade your loyalty program into a key revenue driver

Read on for a framework for making your loyalty program more impactful, and the technology that turns that framework into action.

Introducing the Marketer Homepage: A control panel for omnichannel campaign management

Manage omnichannel campaign workflows and AI agents while staying organized with the Hightouch Marketer Homepage

How to set up the Trade Desk conversions API?

Own your conversions. The Trade Desk Conversions API lets you send first-party data server-side for better tracking, lower costs, and higher ROAS.

How to set up the TikTok Conversion API?

Unlock better campaign performance and more accurate measurement by sending cookieless conversion events to the TikTok Conversions API.

Introducing Insights for AI Decisioning: Uncover hidden marketing opportunities

How AI agents and marketers grow smarter by learning together

Agentic AI in Marketing (You’re Using AI Wrong)

Find out how you should use agentic AI in your marketing.

How to set up the Amazon Conversions API?

This step-by-step guide shows how to use the Amazon Conversions API to future-proof attribution, increase match rates, and unlock smarter retail media bidding.

How to set up the Bing Conversions API?

Unlock better campaign performance and more accurate measurement by sending cookieless conversion events to the Bing Conversions API.

How to set up the Pinterest Conversions API?

Unlock better campaign performance and more accurate measurement by sending cookieless conversion events to the Pinterest Conversions API.

What is Agentic AI?

Stay ahead and future-proof your business by learning how agentic AI is transforming how we do business.

How to set up the Facebook Conversions API?

Unlock better campaign performance and more accurate measurement by sending cookieless conversion events to the Facebook Conversions API.

Opt out of the "batch & blast vs journeys" decision

AI agents now turn generic batch & blast emails into 1:1 customer experiences

Get an AI Decisioning demo in 4 minutes

Watch a live product demo of AI Decisioning and learn how it can help you scale your personalized marketing

The Best AI Decisioning Platforms in 2025

Find out what the top marketing teams at major enterprise companies use for their AI Decisioning tool.

22 AI Marketing Tools You Need to Win in 2025

Find out what the top 22 AI marketing tools are that you need to know about in 2025

How to Set Up the Google Conversions API?

Boost ROAS and unlock advanced bidding by feeding cleaner, consented conversion data directly into Google Ads, no browser tracking required.

Faulty construction: How most CDPs fail at personalization

Most CDPs are built in a way that limits data access, undermining personalization and AI efforts

How to set up the Snapchat Conversions API?

Unlock better campaign performance and more accurate measurement by sending cookieless conversion events to the Snapchat Conversions API.