Today, we're launching Hightouch Ad Studio, helping performance marketers scale and accelerate their paid media programs with AI agents. Marketers can proactively discover performance insights, turn that information into hundreds of high-quality ads, edit with ease, and export to any platform in minutes instead of weeks.
Brands like Otrium are turning to Ad Studio to cut their campaign launch timelines and improve performance, without sacrificing design quality.
Ad platforms have high demands and existing workflows can’t keep up
Ad platforms are explicit about what drives performance: variety, volume, and relevance. Meta directly tells advertisers to develop ads that are "truly different in look, feel, storyline, and message.” TikTok wants you to participate in trends. Google wants freshness across every campaign.
Manually producing the volume of unique creative that the algorithms actually reward is impossible. Between data analysis, creative briefing, production, localization, and resizing, it can take weeks or even months to move from idea to launch. That timeline kills your ability to react to market moments and test new ideas, which are exactly what ad platform algorithms optimize for.
Ad Studio unlocks volume and variety for performance marketing teams
Ad Studio replaces today’s slow and disconnected process with an integrated, agentic workflow that takes you from insight to idea to launch in minutes instead of weeks–and everything actually looks on-brand. Marketers can receive proactive signals and performance insights, generate high-quality ad concepts in every size and language, and export creative output directly to ad platforms.
Ads generated with Ad Studio for Otrium, an online European fashion outlet.
By combining insights with on-brand creative generation and launch execution, Ad Studio unlocks powerful use cases for performance marketers:
- Build on creative performance insights: Understand which creative elements are driving performance across every platform. Iterate on your winners and test new angles inspired by what's resonating most.
- React to cultural moments in minutes: Ask Hightouch about current social media trends and generate ads before the moment passes.
- Generate unique creative for your entire product catalog: Most teams run catalog ads with templated formats because producing unique creative at that scale isn’t achievable manually. Skip the templates and create something fresh for each item.
- Stay ahead of the competition: Monitor what creative your competitors are running and generate ads in response, before they gain traction.
- Refresh fatiguing creative with a click: Instead of waiting for performance to drop and scrambling to catch up, identify stale creative and generate fresh variations before fatigue sets in.
- Localize and resize for any platform: Adapt a winning concept across regions, languages, and platform specs without asking the design team to manually create each version.
Re-size ads for every platform in one click.
The impact is immediate: marketers are no longer held back by weeks-long production timelines, and creative teams aren’t stuck on painful work like creating 30 versions of the same ad. More ideas make it to market, giving your team the creative freedom to test, iterate, and improve performance.
Ad Studio solves the creative quality challenge with a complete Brand Context Layer and in-line editing tools
One of the biggest concerns we hear from paid media and creative teams about AI creative generation is brand quality. Most platforms lack the data context to generate relevant concepts, the output doesn’t look right, and editing is a nightmare. Prompting and re-prompting a tool to move a CTA to the left or looping in the design team for help is impossible.
We built a Brand Context Layer that solves for these challenges:
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It’s built on complete, analytical context: Ad Studio surfaces strategic insights from all of your data so you are always creating ads from a position of advantage instead of guesswork.
- Data knowledge: Ad Studio integrates with your entire data stack, including ad platforms and your data warehouse. Analyze your best and worst-performing ads and use that information to constantly create winners.
- Market knowledge: Analyze and use third-party data like competitive intelligence, industry analysis, and current cultural trends so every output has market relevance.
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It’s designed around your entire visual identity, not just your brand guidelines: When it comes to representing your brand, most AI tools only know your brand guidelines, such as font, colors and tone. These are important, but AI needs to understand what your design team does with those components to capture the feeling of your brand. Ad Studio connects to your entire creative stack, such as Figma, DAMs, and Google Drive, and can reference existing assets when generating new ones.
And it’s easy to edit creative output: A key part of the creative process is refining and editing, but trying to edit, copy or move a CTA one pixel to the left with prompts is frustrating beyond belief. For last-mile edits, use the built-in editor or export to Figma and collaborate with your design team.
Edit copy, move components, and swap CTAs directly without endless prompting.
As a designer myself, I know firsthand the tradeoffs between the rapid yet unpredictable nature of using AI tools versus the controllable yet sluggish process of iterating by hand in Figma. With Ad Studio, we've combined the fine-grained control of design tools with the speed and scale made possible by AI agents.
Otrium improved conversions by 15% with Ad Studio
Otrium, a European fashion marketplace, used Ad Studio to cut campaign execution time by 70%, from 4 weeks to 1.
By testing more concepts and feeding ad platforms more unique creative quickly, Otrium saw a 13% increase in click-through rate, 15% more conversions, and approximately 10% improvement in ROAS.
Ad Studio is a part of Hightouch’s Agentic Marketing Platform, which helps marketers use AI agents to amplify their impact and bring their best ideas to market. With Ad Studio, brands can outpace their competitors in paid media while maintaining high quality standards. Book a demo to get started today.
