Every creative has a folder of ideas they never get to explore.
A color palette they’ve been saving, a photography style they keep coming back to, an idea that always pops back into their heads when they log off. But when they look at their calendars and long list of to-dos, there’s no time to experiment and all those ideas get compartmentalized into a “Later” box.
Every designer’s desktop has multiple inspiration folders that rarely get to see the light of day.
This is why we built Hightouch Styles. Designers can bring more of their best ideas out of “Later” and into the world. Drop in your inspiration–images, videos, mood boards, descriptions–and agents will synthesize all of it into an easy-to-edit style guide complete with color palettes, photography choices, layouts, and all of the other components that make up creative direction.
A process that would have taken weeks now takes minutes and you can dive into your most fun, inspiring ideas. When your company announces something new that warrants a fresh take on your brand colors, or when you want to explore a new visual idea based on the trip you took over the weekend, you can bring it to life with Hightouch.
Art direction is a set of intentional choices. Hightouch Styles let every designer bring more of their choices to life.
Build a stronger bridge between marketers and designers with Hightouch Styles
Bringing creative ideas to life is just the first step. To make an impact, those ideas have to be usable in marketing campaigns. In the Hightouch Agentic Marketing Platform, creative context is made accessible for content creation via the marketing harness. After designers create and publish the style, marketers can select it when generating campaign content. Every resulting piece of content in that generation will be made using the visual direction outlined in that style.
Select the style you want to use directly on the generation screen.
Hightouch Styles makes it easier for designers to enable with marketers with bold and inspiring visuals that still meet brand guidelines:
- Create unique visual identities for every campaign: Create distinct styles for different campaigns, products, or visual directions.
- Ensure visual consistency and guardrails: Set the level of creative freedom you want within each style. They can be highly prescriptive (“Ensure every asset aligns to this layout and only pulls from existing photos in our DAM”) or more open-ended (“Ensure the vibe of each generated visual is relaxed and scenic.”)
- Build from existing work: Build a style from assets your team already likes, then refine the resulting style guide before publishing it.
Get started with Hightouch Styles
Set up a style and start using it to create content in just a few steps.
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Start by dropping your reference images and notes into the Styles chat.
The agent will generate different components of the style based on the inspiration you provide, including layout, photography, lighting, and palette.
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Edit, add, and remove different components of the style
Refine the style using the in-line editor or the chat.
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To create content with the style, simply select the style you want to use while generating.
Create as much content as you want in as many styles as you want.
Book a demo today
Hightouch is the Agentic Marketing Platform that helps enterprise teams go from insights to on-brand campaigns in minutes, using all their data and brand knowledge. With Hightouch, brands and agencies can scale marketing impact without compromising on quality.
Learn more about how to scale your marketing program and book a demo with our solutions engineers today.
