How to resize and localize creative in minutes with the Agentic Marketing Platform

Marketers and creatives are under pressure to use AI without sacrificing craft. This post is part of a series that breaks down the exact steps teams take to do that, based on real use cases and pain points we hear from customers.

We constantly hear from enterprise marketing and creative teams that turning one strong design into hundreds, sometimes thousands, of resized and localized variations is not the work their designers want to be doing. It's tedious and manual, and it can drag on for weeks.

One Fortune 500 retailer told us that an ad campaign can require 300 variations of a just one banner design, and producing them can take up to ten weeks. The designers have to make every product swap, resize, and localized version by hand while keeping up with the rest of the projects they're working on.

This post walks through how to do that same work in a single afternoon with Hightouch. Marketing and creative teams alike can start with one approved design, generate every variation you need, review them, and make bulk edits before launch. All on-brand and without the core design ever needing to be regenerated along the way.

The process today: every variation requires manual work

Imagine you’re a retail brand running your semi-annual sale. Your creative team has spent months developing a few hero designs, and now it’s time to move them into production. The process might look like this:

1. The marketing team creates a spreadsheet of every required variation (placement, size, product included, etc.) and shares it with the design team.
2. The design team creates every variation manually. With every other creative request in the queue, this can take weeks.
3. The legal and brand teams make a final review pass on the variants. If they request even a minor change, like switching to sentence case, the design team has to update every asset. Even more time goes by.
4. The growth team launches the campaign.

Whether you are managing this in-house or with an agency, it’s a time-consuming, somewhat painful process to go from the hero images to all the necessary, ready-to-launch variations.

The new way: AI accelerates content production without touching core designs

The Agentic Marketing Platform can trim the production timeline from weeks to minutes. With your core designs set, you can use AI to create every required variation, apply bulk edits, and speed up review timelines.

That means teams can move from a handful of approved designs to hundreds of campaign-ready variations faster, with more room to react and refresh creative during the sale.

See it in action

Let’s walk through an example using one static image for a demo retail brand, Tidemark.

1. Kick off a content creation workflow: Start in Hightouch, or in the tools your team already uses, like Asana, Workfront, or Slack. Work in an existing project or open a canvas, Hightouch’s visual workspace for creative.

   

2. Bring an existing design over from Figma: Once you’re in a canvas, write a prompt to bring in your core design.

   

3. Scale: Prompt the system to create your required variations. You can drop in a spreadsheet, type out what you need, or save a skill you can reuse for every campaign. In this case, I asked for resized and localized versions of the original.

   

4. Review: Create custom agents that run the first pass of review. In this example, I created an agent to check for offer accuracy and it flagged that the sale changed from 50% to 30%.

   

5. Edit: Make the necessary edits. Prompt Hightouch to change 50% to 30% across every asset in one bulk pass.

   

6. Final review: Tag in your design or legal teams for a final review of all assets.

   

When everything’s approved, launch the campaign directly from Hightouch. Resizing and localizing one image is just the starting point. The same workflow can swap in products from your catalog by SKU or test new copy and hooks. From there, you can carry the creative beyond ads and into emails and landing pages.

Learn more about the Agentic Marketing Platform

Hightouch is the Agentic Marketing Platform that helps enterprise teams go from insights to on-brand campaigns in minutes, using all their data and brand knowledge. With Hightouch, brands and agencies can scale marketing impact without compromising on quality.

Learn more about how to scale your marketing program and book a demo with our solutions engineers today.