Marketing requires a constant stream of creative concepts and assets across channels, a process that can take weeks or months depending on the size of the campaign.
When it comes to asset generation for volume-heavy channels, like paid media and email, AI can get you 90% of the way there with the right context and good prompts. However, that final 10% is where many content generation platforms fall short: they lack strong editing tools. Quick tweaks like moving a headline 3 pixels to the left or swapping a word in a CTA should take seconds. Instead, the process becomes a frustrating back-and-forth where the output drifts further and further from what you actually wanted.
We built the Hightouch Agentic Marketing Platform (AMP) so marketers can edit all of the content they generate with ease and seamlessly loop in the design team as needed. There are three primary ways to edit content in Hightouch:
- A built-in-editor. Adjust a component or edit copy directly in-line.
- A prompt editor: Make foundational edits with AI like swapping backgrounds or changing color schemes.
- A Figma integration: Copy creative to Figma with one click to work with designers or take an idea further.
Bring content from Hightouch directly to Figma.
Marketers are unblocked, design stays in control of the brand, and campaigns move 70% faster. When AI is built for workflows and collaboration, and not just isolated tasks, work transforms.
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Ready to see how Hightouch can accelerate your team? Request a demo with our product team
