ChatGPT has more than 900 million weekly active users and has become a place where people explore ideas, compare options, and make decisions. With ChatGPT Ads, advertisers now have a new way to reach eligible users during relevant moments within that experience.
That is why Hightouch is excited to support sending conversion events to ChatGPT Ads for measurement and optimization. With Hightouch’s ChatGPT Ads integration, teams can quickly sync online and offline conversion events from any supported source directly to ChatGPT Ads, improving attribution, reporting, and downstream visibility without custom pipelines or one-off engineering work.
In our opinion, this is one of the easiest ways to set up advertising on ChatGPT. The proof speaks for itself: Dozens of Hightouch customers started sending conversion events to ChatGPT Ads within 3 weeks of the solution’s private release.
Why the Conversions API matters within ChatGPT Ads
Advertising in ChatGPT gives brands a new way to reach people as they explore ideas, compare options, and make decisions. But like any performance channel, the quality of measurement depends on the quality of the conversion signals advertisers can send back.
For many teams, those signals live across product databases, ecommerce systems, CRM, and offline transaction tables. They may include purchases, qualified leads, subscriptions, form fills, account creations, or other business events that do not always flow cleanly through browser-based tracking.
That creates a familiar challenge: media teams want better measurement and optimization, but the most useful conversion data often sits outside the tools they use to manage and optimize campaigns.
Hightouch helps close that gap by letting advertisers define conversion events from their source of truth in the data warehouse and sync them to ChatGPT Ads through a governed, automated workflow. Instead of relying on one-off engineering work, teams can operationalize conversion data directly from the systems where it already lives.
The proof is in how quickly customers have been able to get started. The rapid adoption that we saw from a dozen customers within weeks demonstrates a few important things: advertisers are already thinking seriously about measurement and optimization for advertising in ChatGPT; teams want to use trusted first-party conversion data to evaluate performance; and Hightouch gives them a practical way to start sending conversion events without a long engineering project.
For marketing, growth, and data teams, this means less time spent on setup and more time spent understanding which campaigns are driving real business outcomes.
How the integration works
Getting started with the ChatGPT Ads Conversions API integration is straightforward:
- Connect your data source: Link your data warehouse or another supported source that contains the customer and conversion data you want to use.
- Add OpenAI as a destination: In Hightouch, select OpenAI from the destinations page and authenticate using your Pixel ID and API key.
- Define your conversion events: Use SQL, dbt, or Hightouch’s visual audience builder to create the event model you want to sync. Your model should include a unique primary key so each event can be sent reliably.
- Map your event fields: Match columns from your model to the relevant OpenAI event fields and include the event properties needed for measurement.
- Automate and monitor syncs: Schedule recurring syncs to keep conversion data up to date, and use Hightouch’s live debugger and alerts to monitor performance over time.
This approach helps advertisers use the data they already trust to measure advertising in ChatGPT, while giving marketing and data teams control over how conversion events are defined, synced, and monitored.
Get started today
The Conversions API for ChatGPT Ads integration is available in Hightouch. Read the documentation to start the setup process.
Not a customer yet? Talk to our solutions team to see how Hightouch can help you use first-party conversion data to improve measurement for advertising in ChatGPT.
