The Hightouch Blog
Helping data teams and ops teams work more closely together
Power your Product Experiences with Hightouch
Combine the analytical power of your warehouse with the low-latency performance of your application databases to build real-time, personalized customer experiences.
What Is Reverse ETL? The Definitive Guide (Updated Aug 2022)
Learn everything there is to know about Reverse ETL, how it fits into the modern data stack, and why it's different than ETL.
Introducing dbt Exposures for Hightouch
Get end-to-end visibility for how your data is flowing between dbt and Hightouch.
What's New at Hightouch (July 2022)
Check out the latest destinations, and enhancements we've made to our platform and integrations.
Boost the Accuracy of Your Hightouch Syncs with Warehouse-Level Data Observability
Learn how you can leverage Datafold to reduce the risk of warehouse-generated errors before your data goes into production.
Announcing Advanced User Permissions for Hightouch
Learn how you can start leveraging advanced access management features in Hightouch with role-based and label-based controls.
Announcing Hightouch on Databricks Partner Connect
Learn how you can use Hightouch to sync your Databricks data to your business tools.
Building a Product-Led Growth Engine on Top of the Data Warehouse
Learn how we evolved our PLG engine to take advantage of our biggest asset: our data warehouse.
Introducing the Hightouch Dagster Integration
Orchestrate your Hightouch syncs from a single operational pane of glass.
How to Measure the Impact of Your Data Team
Learn why you should stop focusing on metrics and why you should start tracking outcomes to measure the impact of your data team.
Understanding Data Enrichment: A Comprehensive Guide | Hightouch
Learn what data enrichment is, why it matters, and how you can implement it today.
What’s the Difference Between 1st vs 3rd Party Data?
Learn the key differences between 1st and 3rd-party data and how you can leverage each.
What Are Google Offline Conversions?
Find out what Google offline conversions are and how you can upload them into Google Ads.
What’s New at Hightouch (June 2022)
Catch up on all the latest Hightouch features, platform enhancements, and integrations released in June 2022.
What is a Modern Data Stack? The Definitive Guide
Learn everything there is to know about the individual components that make up a modern data stack.
Snowflake Summit 2022: The Biggest Feature Announcements
Check out everything you missed at Snowflake Summit 2022 including Unistore, Snowpark for Python, Native Apps, and Snowflake's vision to be a Data Cloud!
Introducing sync logs: In-warehouse observability for all your syncs
Log sync data back to your warehouse so you can dig deeper into trends and errors with the full flexibility of SQL
Introducing: Hightouch Traits
Any user can now easily create calculated fields called “Traits” to supercharge personalization capabilities - no code needed.
Announcing Hightouch on Snowflake Partner Connect
The First Data Activation Platform Available on Snowflake Partner Connect, Hightouch can now be be launched directly from Snowflake
How to Do Lead Scoring and Account Scoring in Hubspot
Learn how you can start scoring your leads and accounts in Hubspot.
How to Do Lead Scoring and Account Scoring in Salesforce
Learn how you can start scoring your leads and accounts in Salesforce.
Should You Learn dbt?
A look at why everyone seems to be learning dbt, and some practical tips on getting started
The Marketers Guide to Facebook CAPI
Maximize Facebook ROI through a best-in-class integration strategy leveraging Facebook's Conversion API
What’s New at Hightouch (May 2022)
It's time to catch up on everything you missed in May. Check out all of the new integrations, features, and improvements we rolled out in May.
Data Apps: Fad or Trend?
Learn about the future of Data Apps, the advantages and disadvantages, and whether or not they are here to stay.
The Definitive Guide: CDPs vs. CRMs vs. DMPs
Learn everything there is to know about CDPs, CRMs, and DMPs. Discover the key differences, use cases, and shortcomings...
Identity Resolution - Why CDPs Fall Short
Learn about what Identity Resolution is, and why you should be managing this process yourselves within your data warehouse.
The Marketers Guide to TikTok Conversion Tracking
Maximizing TikTok ROI through a best-in-class integration strategy
Hightouch + Looker: Activate Data from Looks to any Business Application
Utilize your existing Looker Looks as data models in Hightouch
What's New at Hightouch (April 2022)
April is over and it's time to catch up on everything you missed. Check out our latest announcements, new integrations, latest features, product updates, and see what's coming up!
The CDP as We Know It Is Dead: Introducing the Composable CDP
Learn why CDPs are dead and how you can take advantage of the data warehouse.
GA4 & Reverse ETL: Activating Your Behavioral Data in BigQuery
Learn how you can start leveraging your data in BigQuery to enrich your customer data in Google Analytics.
Hightouch Acquires Workbase
We’re excited and humbled to bring the Workbase team into our fold and are looking forward to further expand Hightouch's capabilities.
What is Data Activation?
Learn everything to know about Data Activation, what it is, why it matters, and how you can get started activating your data today.
Hightouch: The Data Activation Platform
Our transition from Reverse ETL to a Data Activation Platform, helping everyone take action on their data
Data Activation: The Next Step After Analytics
Analytics & BI aren't enough: learn why you need to focus on data activation to help everyone take action on their data
How We Migrated to Salesforce in 4 Hours using Hightouch
CRM migrations are painful, but they shouldn't be. Learn how you can migrate your CRM in under four hours.
Hightouch Notify: Get Notified Where You Work
Stop checking dashboards: start getting notified about key business events (from your warehouse) directly in your messaging tools
Hightouch is Going Multi-Region: Why You Should Care About Data Residency
Data residency laws are changing. Learn how you can use Hightouch’s new multi-region capabilities to store data in your region.
Our Integration with Databricks: Activate your ML models in your Lakehouse
Learn how you can activate the data models in your Lakehouse with Hightouch and Databricks.
Heroku Connect: The Definitive Guide
Learn everything there is to know about Heroku Connect and why Reverse ETL is a better alternative.
Customized Alerts for Syncs with our new Datadog Integration
Learn how you can start configuring customized alerts for your syncs with our new Datadog integration.
The Definitive Guide to API Integrations
Learn everything you need to know about API Integrations including API types, authentication, reading, writing, deployment, monitoring, and scheduling.
Why Your Alerting Should Be Configurable
Learn how you can adopt configurable alerting across your entire data stack.
What's New at Hightouch (March 2022)
See what's new with Hightouch in March 2022. Check out new features including Template Mappings, View SQL, new integrations, etc., and the latest news.
Unbundling the CDP
Learn why a more modular approach to first-party data benefits marketing and data teams.
The Implementation Free CDP: Stop Waiting 6 Months
Stop spinning your wheels trying to implement a CDP and learn how you can activate your data immediately.
What is Data Ingestion? | The Definitive Guide
Learn what data ingestion is, why it matters, and how you can use it to power your analytics and activate your data.
Hightouch Debugger & Observability: Better than Ever
Learn about our updated Debugger, why data observability is important for Reverse ETL and see why no other Reverse ETL platform compares to Hightouch.
How to send data from Snowflake to Hubspot
Learn how you can move data from Snowflake to Hubspot in 6 easy steps
How to send data from Snowflake to Google Ads
Learn how you can move data from Snowflake to Google Ads in 6 easy steps
How to send data from Google Sheets to Notion
Learn how you can move data from Google Sheets to Notion in 6 easy steps
What's new at Hightouch in February: Templates, Auto-mappings, SSO, & Filters
See what's new with Hightouch including suggested mappings, sync templates, sync filters, new integrations, Reverse ETL use cases, and new product features right around the corner.
Redshift vs Snowflake: The Definitive Guide
Discover the key differences between Redshift and Snowflake around architecture, pricing, security, compliance, data support, administration, data protection, performance, etc...
dbt and Hightouch are Putting Your Transformed Data to Work
Give your business teams access to transformed data in the tools they use every day. Hightouch now integrates with dbt to help you bring “Reverse ETL” to your stack.
The Definitive Guide to Conversion APIs & Web Pixels
Facebook, Google, Snapchat, and Tiktok are adopting conversion APIs to capture data that web pixels and cookies can no longer collect. Here's an overview on how to adopt these new server-side advertising APIs.
Airflow Alternatives: A Look at Prefect and Dagster
We take a deep dive into Airflow, Prefect, and Dagster and the differences between the three!
Reverse ETL vs ELT
Discover the technical differences between Reverse ETL and ETL/ELT and learn how they work behind the scenes.
Databricks vs Snowflake: The Definitive Guide
Discover the key differences between Databricks and Snowflake around architecture, pricing, security, compliance, data support, administration, data protection, performance, etc...
Azure Synapse vs Snowflake: The Definitive Guide
Discover the key differences between Azure Synapse and Snowflake around architecture, pricing, security, compliance, data support, administration, data protection, performance, etc...
The Need for Speed in Reverse ETL
An overview of how we think about speed, covering ways our customers power timely business workflows, the typical speeds they experience and improvements we are making to speed up Reverse ETL for everyone.
The Definitive Guide to PQLs (Product-Qualified-Leads)
Learn why you should care about PQLs and how you can leverage them to prioritize high-value leads, create lifecycle marketing campaigns, and automate sales processes.
Hightouch Series B: What’s Next for Reverse ETL
We’re honored to announce that Hightouch has raised $40M. With this latest round of funding, we will grow our team, expand the surface area of Hightouch, and deliver the best customer experience humanly possible.
Why Every Tool in the Modern Data Stack Needs Git
Leverage the power of software development and DevOps and implement the same best practices you use in your production code in the context of data integration with Git.
4 Ways to Operationalize your Product Usage Data
Learn how you can leverage your product data in your GTM motion.
Preparing for a New Era of Advertising with a Server-Side First Integration Strategy
Learn what a server-side integration is, why it's worth focusing on now, and how you can leverage Hightouch to push your server-side event data to your different ad platforms.
Why Your Customer Data Platform (CDP) Should Be the Data Warehouse
Off-the-shelf customer data platforms have serious shortcomings. Consider data warehouses instead.
SaaS Integration: What it is & Why it's Important
Learn how SaaS integrations eliminate data silos and the available solutions in the market.
How to Enrich Salesforce Data in 6 Steps
Learn How Hightouch can help you enrich your Salesforce data in 6 easy steps.
How to Enrich Hubspot Data in 6 Steps
Learn How Hightouch can help you enrich your Hubspot data in 6 easy steps.
BigQuery vs Snowflake: The Definitive Guide
Discover the key differences between Google BigQuery and Snowflake around architecture, pricing, security, compliance, data support, administration, data protection, performance, etc...
Why Salesforce Shouldn't be Your Source of Truth
Learn how Salesforce creates data silos and why the data warehouse should be your source of truth instead.
A Deep Dive into Hex and the Future of Data Apps
Learn about Hex, a collaborative data analysis platform, and the future of data apps built on top of the data warehouse
Looker Actions: The Definitive Guide
Learn everything about Looker Actions, how it automates workflows to take action on data, where it falls flat, and the alternatives for your data needs.
7 Alternatives to Using Segment
Review the pros and cons of Segment, its core features like Warehouses and Personas, and check out the best alternative CDP platforms.
Matillion: The Definitive Guide
Learn everything about Matillion and Matillion Data Loader, how they offer ETL & ELT services to solve data integration problems, where they fall flat, and alternatives for your data needs.
The future of data integration: what iPaaS & Workflow Automation tools got wrong
Learn about the shortcomings of iPaaS/Workflow Automation solutions and why the future of data integration is declarative
Why Every Marketer Needs the Power of SQL: an Interview with Fareed Mosavat (former Director of Product at Slack)
Fareed Mosavat (who has led product teams at some of the hottest PLG companies like Slack, Instacart, and Zynga) shares his experiences leveraging data to unlock product-led growth, any barriers he had to overcome, and where he sees the space moving forward
Solving Data's "Last Mile" Problem with Reverse ETL and Data Observability
Discussing the latest standard in data: using your data warehouse to power business workflows (with Reverse ETL) and ensuring you can trust your data (with Data Observability).
Announcing Hightouch's SOC 2 Type II Compliance
Hightouch has achieved SOC 2 Type II compliance for the security, availability, and confidentiality trust service principles.
Announcing Hightouch Audiences: Enabling Marketers to Self-Serve their Data
Marketing teams should be able to build audiences and personalize campaigns: no engineering favors needed.
The Definitive Guide to Product-Led Growth (PLG) CRMs
CRMs don’t work for Product Led Growth Companies: A definitive guide to PLG CRMs
Hightouch receives recognition as a Forbes Cloud 100 Rising Star!
We are honored to be included in the Forbes Cloud 100 Rising Stars list for 2021.
Hightouch partners with Dreamdata to operationalize your revenue attribution data
Our partnership with Dreamdata, a leader in B2B Revenue Attribution, empowers business teams to self-serve and operationalize customer data
Hightouch has raised a Series A!
We are proud to announce that we've raised a $12.1M Series A led by Amplify Partners and Bain Capital
What is Operational Analytics & Why You Should Use It
Operational analytics (OA) focuses on improving business operations by putting your data to work in the tools that run your business. Learn how the Hightouch Operational Analytics platform streamlines your OA here.
The State of Automated Testing in the Data Warehouse
A deep dive into automated data testing, why it matters and the top tools to consider
Exploring Data Lineage with OpenLineage
In this post, we ask what is data lineage and take a detailed dive into OpenLineage and how it aims to unify metadata and lineage across tools to make data lineage easier to reason about.
What's the difference between Reverse ETL tools and Segment?
If you want to get your data into SaaS tools, there's multiple solutions to help with this. Two popular ones are Segment and Reverse ETL. In this post, we discuss how they compare and contrast.
Announcing Hightouch's SOC 2 Compliance
Hightouch has achieved SOC 2 Type 1 compliance for the security, availability, and confidentiality trust service principles.
The State of Reverse ETL: What Operational Analytics Looks Like Today & Beyond
A deep-dive into how companies are using Reverse ETL in to power their operational workflows
Using Hightouch and Slack to Power Sales Ops Workflows
Getting data from your Data Warehouse into Slack couldn't be easier. With just a few lines of SQL, you can start sending custom notifications to your teams in minutes.
Enabling Sales Teams by Syncing Product Data into Hubspot
Learn how to grab product metrics from your product database and generate queries that will expose that data in Hubspot to enable your Sales teams
Automate Your External Reporting With the Modern Data Stack
With the right infrastructure, reporting can become truly routine. Even more than that, it’s a chance to demonstrate your value to the company and customers.
How to use customer data to personalize your marketing campaigns
Running a marketing campaign without any customer data is like shooting in the dark. Help your customers feel understood by personalizing your outreach using customer data in your favorite marketing tools
Introducing the Live Debugger
Introducing our Live Debugger, the latest feature that helps make Hightouch the gold standard for integration observability.
3 Great Ways to Schedule A Hightouch Sync From Your Existing Workflows
We've got three great ways of integrating Hightouch with your existing workflows: Airflow Operators, dbt Cloud integrations, and Webhook APIs.
What is a Data Lakehouse?
The Data Warehouse and the Data Lake both have their strengths and weaknesses. Like yin and yang, they often coexist within the same data stack and this has given rise to a hybrid category — the Data Lakehouse!
The Definitive Guide to Pushing Data from Your EDW to Salesforce CRM
With the growing adoption of CRMs in large and small organizations, serving customer data to sales teams is a true competitive advantage. This guide outlines multiple ways for pushing data to Salesforce from your EDW.
Why Data Engineers Should Not Manage dbt
dbt transformations are critical and should be owned by data analysts and scientists because they have the most context to make the data a lot more usable for business teams.
Data Engineers Shouldn't Write Reverse ETL: A Guide to Building a Happy Data Engineering Department
This guide sheds light on the state of data engineering in 2021 as well as talks about the rise of Reverse ETL as a core component of the Modern Data Stack.
Modern Data Warehouse Modelling: The Definitive Guide - Part 2
This guide on modern data warehouse modelling explores the current sentiment toward Kimball as well as shines some light on Wide Tables and what the data community thinks of them.
Modern Data Warehouse Modelling: The Definitive Guide - Part 1
A guide on modern data warehouse modelling, exploring best practices from the community and famous modelling paradigms like Kimball’s Dimensional Modelling, Inmon, Data Vault and Wide Tables.
dbt Snapshots: The Definitive Guide
One of the most important questions that any analytics-focused company should strive to answer is “How has my data changed over time?” dbt provides a simple solution addressing this exact problem called dbt snapshots.
dbt Cloud: 4 Reasons for Data Teams to Embrace it
The biggest benefit that dbt Cloud offers to data teams and analytics engineers? Freedom from distractions, and the ability to focus where you can add unique value making sense of your company's data.
Customer Data Platform: 4 Reasons to Invest in a Readymade Solution Instead of Using Your Data Warehouse as Your CDP
A Customer Data Platform comes in many flavors making it hard to know when it’s a good time to invest in one. This guide tells you when you need a CDP and when you don't.
Data Integration: The Definitive Guide
Data integration is the process of moving data between databases internal, external, or both. Read this guide to learn about all the integration technologies and understand how data moves through each of them.
How Datadog Operationalizes Their Data Warehouse to Supercharge Their Business Teams
In conversation with Romoli Bakshi, Engineering Team Lead at Datadog who walks us through the process her team follows to operationalize their data warehouse in order to supercharge their business teams.
The Future of Warehouses and Customer Data - Software Engineering Daily
Tune in to this episode from the Software Engineering Daily podcast where one of our founders talks about the future of warehouses, what we're building, and the customer data ecosystem as a whole.
How to Monitor Customer Usage in Slack via SQL
The Slack integration on Hightouch enables you to pull the resources and metrics important to your business via SQL and then get notified when these resources and metrics change, right within Slack of course!
Syncing Custom Objects and Fields From Your Data Warehouse to HubSpot
We use and love HubSpot and so do our customers and therefore we decided to draft this guide that walks you through the process of syncing custom objects and fields from your Data Warehouse to HubSpot.
Identity Resolution in SQL
What is identity, and how does it relate to customer data? Identity can have many different meanings but essentially, it involves unifying different pieces of data about your customers. Read on to learn more.
Your data warehouse is your source of truth for customer data. Hightouch syncs this data to the tools that your business teams rely on.
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