Kashish Gupta

Co-Founder, Co-CEO

Kashish Gupta is the co-founder and co-CEO of Hightouch, the composable CDP now powering AI-driven personalized marketing. With a background in Machine Learning (Penn, YC ’19), he leads both product and go-to-market, working closely with enterprise marketing teams. Outside of work, he enjoys squash, tennis, and golf.

Written by Kashish Gupta:

Jul 29

Snowflake Ventures and Capital One Ventures Invest in Hightouch

This strategic investment further accelerates the rapid transformation of how marketers work using data and agentic AI

Jun 30

Hightouch launches Adaptive Identity Resolution

Take action on complete customer data with the best of both probabilistic and deterministic identity matching.

Jun 12

Introducing same-session personalization powered by complete customer data

Stop choosing between being fast and being smart. The Composable CDP enables you to be both.

Feb 18

We’ve raised $80M at $1.2B to build an agentic marketing platform called AI Decisioning

The old way of marketing wasn’t working, so we invented a new one.

Dec 5

2024 Rewind: the year enterprises embraced Composable CDPs and AI Decisioning

Our customers drove us to new heights in a record-breaking year. We couldn’t be more grateful.

Oct 2

Welcoming Josh Kanagy, our new Head of Revenue

As we double our customer base, we’re doubling down on our most important asset: our people

Oct 1

AI transformed advertising—now it’s coming for marketing

A new wave of AI capabilities is pushing beyond the confines of paid media, set to automate and optimize all facets of marketing.

Aug 27

Introducing AI Decisioning

Our biggest product yet. AI Decisioning uses continuous experimentation and machine learning to find the most effective way to engage every customer.

Mar 19

Announcing Campaign Intelligence: self-service analytics for marketers

No more asking data teams for help or hopping between tools. It’s time to unlock the data warehouse for marketers.

Jan 30

Announcing: Iterable Smart Ingest co-developed with Hightouch

Hightouch and Iterable launch a joint offering, making Hightouch the exclusive data warehouse ingestion provider for Iterable

Dec 13

2023 Rewind: celebrating a year of growth

Hightouch has grown and evolved over the last year. We owe it all to our customers.

Nov 16

Hightouch acquires HeadsUp

The HeadsUp team will help build our AI-powered Identity Resolution for the Composable CDP.

Sep 6

Announcing Hightouch Events: event collection for the data warehouse

Hightouch Events allows companies to easily collect and load events into the warehouse to support analytics and the Composable CDP.

Aug 30

Databricks invests in Hightouch to activate the data Lakehouse

Databricks and Hightouch share a vision for a future where all of a company’s data is immediately actionable.

Aug 8

HubSpot invests in Hightouch to help businesses harness the power of data

Hightouch and HubSpot share a vision for the future of data-driven business growth.

Jul 19

Hightouch raises $38M and unveils Customer 360 Toolkit

How new capabilities and funding will accelerate us on our mission to enable anyone within an organization to take action on customer data

May 31

Face it: Your data isn't perfect. And that's OK.

Perfectionism stops you from getting value from your data today. You might end up waiting a lifetime for a “single source of truth”

Feb 14

Reason #381 to love the data warehouse: it makes finance strategic

Introducing Cherry Miao, our new VP Finance and Data

Dec 19

2022 Data Activation year in review

Looking back on an incredible year for Hightouch, our customers, and the Data Activation movement.

Nov 3

Hightouch recognized as a Cool Vendor in 2022 Gartner® Cool Vendors™ in Marketing Data & Analytics

Reverse ETL is disrupting and simplifying how enterprises take action on data.

Jul 27

Announcing advanced user permissions for Hightouch

Learn how you can start leveraging advanced access management features in Hightouch with role-based and label-based controls.

Jul 14

Building a product-led growth engine on top of the data warehouse

Learn how we evolved our PLG engine to take advantage of our biggest asset: our data warehouse.

May 17

Data apps: fad or trend?

Learn about the future of Data Apps, the advantages and disadvantages, and whether or not they are here to stay.

Apr 19

Hightouch acquires Workbase

We’re excited and humbled to bring the Workbase team into our fold and are looking forward to further expand Hightouch's capabilities.

Apr 13

Hightouch: the Data Activation platform

Our transition from Reverse ETL to a Data Activation Platform, helping everyone take action on their data

Nov 17

Hightouch Series B: What's Next

We’re honored to announce that Hightouch has raised $40M. With this latest round of funding, we will grow our team, expand the surface area of Hightouch, and deliver the best customer experience humanly possible.

Aug 19

The definitive guide to product-led growth (PLG) CRMs

CRMs don’t work for Product Led Growth Companies: A definitive guide to PLG CRMs

Aug 10

Hightouch receives recognition as a Forbes Cloud 100 Rising Star!

We are honored to be included in the Forbes Cloud 100 Rising Stars list for 2021.

Jul 28

Hightouch has raised a Series A!

We are proud to announce that we've raised a $12.1M Series A led by Amplify Partners and Bain Capital

Nov 16

The future of warehouses and customer data - software engineering daily

Tune in to this episode from the Software Engineering Daily podcast where one of our founders talks about the future of warehouses, what we're building, and the customer data ecosystem as a whole.