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Add your source and destination
Connect to 15+ data sources, like Amazon Athena, and 125+ destinations, like mParticle.
Define your model
Use SQL or select an existing dbt or Looker model.
Sync your data
Define how fields from your model map to mParticle, and start syncing.
Model your Amazon Athena data using any of these methods
dbt Model Selector
Sync directly with your dbt models saved in a git.
Query using looks. Hightouch turns your look into SQL and will pull from your source.
Create and Edit SQL from your browser. Hightouch supports SQL native to Amazon Athena.
Select available tables and sheets from Amazon Athena and sync using existing views without having to write SQL.
For less technical users, pass traits and audiences from Amazon Athena using our visual segmentation builder.
Send customer events such as purchases, screen views, and uninstallation to mParticle
Sync attributes such as LTV to user profiles
Enrich user profiles using custom attributes
About Amazon Athena
Amazon Athena is an interactive query service that makes it easy to analyze data in Amazon S3 using standard SQL. Athena is serverless, so there is no infrastructure to manage, and you pay only for the queries that you run.Learn more about Amazon Athena
MParticle is a customer data platform for brands to accelerate growth. With MParticle, brands can unify data and simplify partner integrations with enterprise-class security and reliability. It improves marketing, advertising, and analytics by connecting data seamlessly across channels.Learn more about mParticle
Other Amazon Athena Integrations
Other mParticle Integrations
Hightouch Playbooks: Best practices to leverage reverse ETL
Read more about Hightouch
What is Operational Analytics & Why You Should Use It
Operational Analytics shifts the focus from simply understanding data to taking action on it in the tools that run business processes. Instead of using dashboards to make decisions, Operational Analytics is focused on turning insights into action – automatically.
Activate data to any of your marketing and advertising tools
This might be one of the greatest inventions for technical marketers since the advent of legacy CDPs back in 2015.
Head of Marketing Technology
Your data is always secure
SOC 2 Type 2 compliant
Your data stays secure, available, and confidential. To see our report, .
If you’re in the EU, your data is only processed on EU data centers.
Healthcare companies like ThirtyMadison, Chapter Health, and Headway trust Hightouch.
To see our DPA (Data Processing Addendum), .
increase in return on ad spend
improvement in email engagement
lift in customer acquisition