Sync data from
Amazon Athena to Microsoft Dynamics 365
Connect your data from Amazon Athena to Microsoft Dynamics 365 with Hightouch. No APIs, no months-long implementations, and no CSV files. Just your data synced forever.
Trusted by data teams at
Trusted by data teams at
Integrate your data in 3 easy steps
Add your source and destination
Connect to 15+ data sources, like Amazon Athena, and 150+ destinations, like Microsoft Dynamics 365.
Define your model
Use SQL or select an existing dbt or Looker model.
Sync your data
Define how fields from your model map to Microsoft Dynamics 365, and start syncing.
Model your Amazon Athena data using any of these methods
dbt Model Selector
Sync directly with your dbt models saved in a git.
Query using looks. Hightouch turns your look into SQL and will pull from your source.
Create and Edit SQL from your browser. Hightouch supports SQL native to Amazon Athena.
Select available tables and sheets from Amazon Athena and sync using existing views without having to write SQL.
For less technical users, pass traits and audiences from Amazon Athena using our visual segmentation builder.
Why is it valuable to sync Amazon Athena data to Microsoft Dynamics 365?
Microsoft Dynamics 365 is the backbone of your sales org. It's where you manage all of your contacts, accounts, and deals. The problem is that most of your CRM data has to be manually input by individual sales reps, so it doesn't show you an accurate 360-degree view of your customer. You only have access to basic information and historical interactions.
All of your Microsoft Dynamics 365 data, in addition to the rich behavioral data captured through your app/website already, exists in Amazon Athena. Most of the time, this includes core metrics your data team has defined around lifetime value, workspaces, subscriptions, playlists, average order value, last login date, etc. There's a high chance you're probably even consuming this data in a dashboard, and your sales reps can't answer key questions like:
- Which accounts have the highest lifetime value?
- Which users have the highest utilization in our product?
- When did user X last log in to the app?
- Which leads/accounts should I be prioritizing?
- Which accounts are at risk of churning?
- What is the average order value of account X?
Your sales team doesn't want to hop back and forth between your various SaaS tools to answer these questions. They want to take action in Microsoft Dynamics 365, and that means enriching your CRM with data directly from your warehouse.
Why should you use reverse ETL to connect Amazon Athena and Microsoft Dynamics 365 data?
Conventionally moving data from Snowflake to Microsoft Dynamics 365 meant downloading ad hoc CSV files and uploading them manually or forcing your data team to integrate with the Microsoft Dynamics 365 API and build and maintain custom pipelines. In reality, CSVs are not scalable, and in-house data pipelines and custom scripts break constantly.
Other point-to-point solutions create a weave complex web of pipelines to and from various SaaS applications and customer data platforms (CDPs), forcing you to pay for another layer of storage in addition to your data warehouses.
Reverse ETL solutions like Hightouch query against Snowflake and sync that data directly to Microsoft Dynamics 365. You don't have to worry about CSVs or APIs. You can leverage your existing tables, data models, and audience segments. All you have to do is define your data and map it to the appropriate columns in Microsoft Dynamics 365. You can schedule your syncs to run manually or even trigger them to run sequentially based on criteria that you define.
Hightouch automatically diffs data between syncs to ensure your only ever syncing the freshest data, and if any rows fail, Hightouch will automatically retry them later. A live debugger lets you analyze your API payload requests/responses and failed runs in real-time.
Sync data into any record type, such as accounts, contacts, opportunities, and more.
About Amazon Athena
Amazon Athena is an interactive query service that makes it easy to analyze data in Amazon S3 using standard SQL. Athena is serverless, so there is no infrastructure to manage, and you pay only for the queries that you run.Learn more about Amazon Athena
About Microsoft Dynamics 365
Dynamics 365 is Microsoft's premier CRM and ERP offering. With Dynamics 365, you can build intelligent business apps to help teams throughout a company share a single view of the business.Learn more about Microsoft Dynamics 365
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