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Why choose Hightouch over Census?

Go beyond Reverse ETL. Learn why the best data teams choose Hightouch.

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Trusted by data teams at

GameStop.
Plaid.
NBA.
Spotify.
New Relic.

Trusted by data teams at

Gartner 'Cool Vendor', 2022..
Snowflake 'Marketplace Partner of the Year', 2022..
G2 'Leader', Fall 2022.
G2 'Leader', Winter 2023.
Snowflake 'One to Watch for Activation and Measurement', 2022.
Fivetran 'Ecosystem Partner of the Year', 2022.

New features launched every week with world-class support

The best data teams choose Hightouch over Census because of the growing value we deliver every week. We can offer the best ROI in the industry because our founding values of “Forever Hungry” and “Efficient Execution” power the fast pace and high quality at which we build new features for our customers.

Ultimately, we think the product should speak for itself, and encourage you to try Hightouch against any competing offering before buying.

Darren Haken.
AutoTrader logo.

CDPs try to do everything but aren’t masters at anything. They are also black boxes with no observability. That’s why we went with Hightouch and our data warehouse, which acts as an olive branch between data and marketing teams: letting marketers build audiences without an engineer.

Darren Haken

Darren Haken

Head of Engineering

AutoTrader

See story
Ben Tengelsen.
IntelyCare logo.

Vendors normally say "it's on our roadmap" as a way of saying, "we can't do that and probably never will." But Hightough actually delivers their "it's on our roadmap" features in a matter of weeks. They move so fast! We've been with them for 1 year and just renewed a 2-year extension and they've evolved the product way past what we asked for.

Ben Tengelsen

Ben Tengelsen

VP of Data Science

IntelyCare

See review
Mallory Reese-Bagley.
Lucid logo.

I don't think I've seen a tool that bridges the gap between data practitioners (analysts, data engineers, analytics engineers) and end business users like Hightouch. Hightouch has improved our offline data flows into 3rd-party platforms ten-fold. Hightouch makes it super easy for both teams to collaborate on data transfers, make adjustments/improvements over time, set up alerting to notify of data downtime, and more.

Mallory Reese-Bagley

Mallory Reese-Bagley

Senior Marketing Operations Manager

Lucid

See story
Darren Haken.
AutoTrader logo.

CDPs try to do everything but aren’t masters at anything. They are also black boxes with no observability. That’s why we went with Hightouch and our data warehouse, which acts as an olive branch between data and marketing teams: letting marketers build audiences without an engineer.

Darren Haken

Darren Haken

Head of Engineering

AutoTrader

See story
Ben Tengelsen.
IntelyCare logo.

Vendors normally say "it's on our roadmap" as a way of saying, "we can't do that and probably never will." But Hightough actually delivers their "it's on our roadmap" features in a matter of weeks. They move so fast! We've been with them for 1 year and just renewed a 2-year extension and they've evolved the product way past what we asked for.

Ben Tengelsen

Ben Tengelsen

VP of Data Science

IntelyCare

See review

What can you expect when you choose Hightouch?

New features launched in the last two quarters...

Hightouch

Census

  • 27New destinations

  • 2New CDP Capabilities

  • 2New platform governance features

Recently added Hightouch features

Recently added Census features
  • Editable data types (available with Hightouch)

  • EU hosting (available with Hightouch since April 2022)

  • dbt CI checks (available with Hightouch)

  • Databricks Sync logs (available with Hightouch)

  • Notifications (available with Hightouch since March 2021)

  • Workspaces (available with Hightouch since June 2021)

  • Entities (available with Hightouch)

  • Segmentation across objects (available with Hightouch)

We invite you to check out Hightouch’s changelog and Census’s changelog to learn more.

Our customers choose us because Hightouch is...

Cloud.

Built for scale, secure by design

Enterprises like Warner Music Group, Spotify, and the NBA trust Hightouch to activate their data and drive growth.

Data.

Founded for data engineers

Hightouch was founded to serve our fellow data engineers in our mission to empower everyone to take action on data.

Download our Hightouch vs. Census feature-by-feature comparison .

Predictable pricing that makes sense

Best of all, we don’t penalize you for success

Grow without limits: use unlimited rows, data fields, sources, and users. With Hightouch, you don’t have to count fields or worry about whether adding another column is “worth it.” Pay only for the destinations you sync data to. We offer popular destinations like Google Sheets, Slack, Teams, and more for free. Get started with your first destination with unlimited fields for free (no credit card required).

Learn about our pricing
Best of all, we don’t penalize you for success.
Abstract growth visualization.
Keelan Smithers.
Headway logo.

If I ever run into a problem or have a question, the Customer Success team is EXTREMELY responsive...they always take our interactions as an opportunity for product feedback and iteration.

Keelan Smithers

Keelan Smithers

Analytics Engineer

Headway

See review

Customer success is our priority

We’re always here to help

We’re only successful when our customers are successful. Our Solutions Engineering and Customer Success teams have deep experience in the Analytics, iPaaS, and CDP spaces. As a result, they are armed with tens of thousands of hours of experience helping customers tackle complex data challenges and integrations.

Rest assured, we’re ready at all hours to help you activate any data, no matter how complex, wherever you work. We mean it when we say we are here for you: most issues get a 2-hour SLA.

We’re always here to help.

Don’t just take our word for it

See why customers choose Hightouch over Census every day.

G2 Fall 2022, Fastest Implementation.
G2 Fall 2022, Easiest Setup.
G2 Fall 2022, Best est. ROI.
G2 Fall 2022, Best Relationship.
G2 Fall 2022, Leader.
G2 Winter 2023, Fastest Implementation.
G2 Winter 2023, Easiest Setup.
G2 Winter 2023, Best est. ROI.
G2 Winter 2023, Leader.
G2 Winter 2023, Easiest Admin.
G2 Winter 2023, High Performer - Europe.
G2 Winter 2023, High Performer - Small Business.
We’re #1 in Reverse ETL.

We’re #1 in Reverse ETL

Read the latest data activation success stories.

Read the latest data activation success stories

See what’s new in data activation.

See what’s new in data activation

Ready to activate your data?

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