Rethinking the CDP with Chime
Learn how Chime explores new ways to drive personalization at scale.
February 6, 2024
Thanks to advancements in Cloud Data Warehousing, companies of all sizes -- from startups to Fortune 100s -- are now moving away from legacy CDPs and instead, turning to a new "Composable CDP" architecture that enables them to activate customer data directly from their Data Warehouse.
In this video, Natalie Miles Fuerst (Head of Marketing Technology at Chime) and Tejas Manohar (Co-CEO at Hightouch) help you:
- Understand the foundational components of a Composable CDP
- Understand why leading organizations are leaning into their data investments to power modern marketing
- Understand just how easy it is to begin activating data with a Composable CDP