Skip to main content
Log inGet a demo

Rethinking the CDP with Chime

Learn how Chime explores new ways to drive personalization at scale.

Alec Haase.

Alec Haase

February 6, 2024

1 minutes

Rethinking the CDP with Chime.

Thanks to advancements in Cloud Data Warehousing, companies of all sizes -- from startups to Fortune 100s -- are now moving away from legacy enterprise CDPs and instead, turning to a new "Composable CDP" architecture that enables them to activate customer data directly from their Data Warehouse.

In this video, Natalie Miles Fuerst (Head of Marketing Technology at Chime) and Tejas Manohar (Co-CEO at Hightouch) help you:

  • Understand the foundational components of a Composable CDP
  • Understand why leading organizations are leaning into their data investments to power modern marketing
  • Understand just how easy it is to begin activating data with a Composable CDP

If you'd like to learn more, subscribe to our YouTube channel or schedule time to talk with one of our Solutions Architects.

More on the blog

  • What is Reverse ETL? The Definitive Guide .

    What is Reverse ETL? The Definitive Guide

    Learn how Reverse ETL works, why it's different from traditional ETL, and how you can use it to activate your data.

  • Friends Don’t Let Friends Buy a CDP.

    Friends Don’t Let Friends Buy a CDP

    How spending the first half of his professional career at Segment drove Tejas Manohar to disrupt the 3.5 billion dollar CDP category.

  • What is a Composable CDP?.

    What is a Composable CDP?

    Learn why Composable CDPs are seeing such rapid adoption, how they work, and why they're replacing traditional CDPs.

Recognized as an industry leader
by industry leaders


Reverse ETL Category Leader


Marketplace Partner of the Year


Cool Vendor in Marketing Data & Analytics


Ecosystem Partner of the Year


Best Estimated ROI


One to Watch for Activation & Measurement


CDP Category Leader


Easiest Setup & Fastest Implementation

Activate your data in less than 5 minutes