The Hightouch Blog - For advertisers

The RampID Illusion: 50%+ of US ad spend activates without the ID that’s supposed to protect your data

The other 50% activates with RampID alongside other identifiers. You've been told RampID keeps PII out of the ad ecosystem, but LiveRamp's own documentation tells a different story.

You're paying LiveRamp to improve your match rates. What if it's actually making them worse?

LiveRamp has become synonymous with data onboarding, but the industry standard may come with performance tradeoffs marketers rarely know about.

Creative velocity is the new performance marketing advantage

The most innovative performance marketing teams are scaling their creative production with AI. Here’s why it matters, where most teams get stuck, and how AI can help without sacrificing quality.

Introducing Exposure Log Matching for The Trade Desk

Exposure Log Matching helps brands resolve The Trade Desk exposure logs directly to consented customer and household IDs in the warehouse for faster, richer measurement.

Finally: a LiveRamp alternative

LiveRamp pioneered data onboarding. Hightouch rebuilt it for the modern era with faster workflows, better match rates, lower costs, and a dramatically better user experience.

Introducing Hightouch’s zero-fee solution for offsite media monetization

Onboard audiences directly to DSP marketplaces and recover revenue lost to “double-dip” revshare fees.

Introducing Hightouch's integration with Google Ads Data Manager API

Sync audiences and conversions to a single destination and use them across Google Ads, Display & Video 360, Google Analytics 4, and more.

Introducing ID Express: One-click UID2 activation to The Trade Desk

Sync audiences and conversion data to The Trade Desk in a faster, easier, and privacy-conscious way.

The complete Conversion API schema resource: Better attribution and optimization, across each ad platform

As pixels break and privacy tightens, Conversion APIs offer a more effective way to send event data server-to-server. But every platform is different. Our guide breaks down what each one requires.

Build and activate your own multi-vendor identity graphs with Hightouch and Narrative

Build, own, and activate your own multi-vendor identity graph in Snowflake to maximize audience reach and performance across 250+ channels.

Introducing Hightouch for Offsite Media Networks

Transform your cloud data warehouse into a self-service audience management and activation solution for offsite retail media.

Introducing Hightouch’s integration with LG Ad Solutions

Target and suppress first-party audiences across LG Ad Solutions’ ecosystem of over 40 million smart TVs in the US, without paying additional CPM fees.

Power Reddit Ads with Hightouch

Target your customers and track conversion events by activating your first-party customer data on Reddit Ads. No engineering required to reach the right audiences and measure campaign performance.

Last-minute strategies to enhance media performance during a busy holiday season

How to increase ROAS and revenue during the holiday season, without making any significant changes to media plans, creative strategies, or budgets.

Introducing Hightouch for CTV

A simple, fast, and affordable solution for first-party targeting and measurement across a fragmented CTV ecosystem.

What Is A Retail Media Network?

Learn why companies are using a retailer’s retail media network as an effective way to reach new customers.

What is Retail Media?

Learn why companies are turning to retail media to monetize their first-party data and power advertising for brands.

An architecture blueprint for retail media network success

How to build a monetizable and measurable retail media network with your existing first-party data investments.

What is a Demand-Side Platform?

Learn how to use DSPs to unlock programmatic bidding across any ad network.

What is a Data Management Platform?

Find out how a data management platform can help you target anonymous users on your website.

Offsite: the next frontier for retail media

How and why retailers are setting their eyes on offsite channels to expand their retail media networks

What are lookalike audiences and how do they work?

Learn why lookalike audiences are so important and how you can use them to drive conversions and increase return on ad spend.

Boosting ROAS: How Conversion APIs make your paid media campaigns smarter

Among the many AI investment strategies, there is one that should be at the top of your list but probably isn’t...

What is Facebook CAPI?

Find out how Facebook CAPI is the perfect replacement for third-party cookies and how you can continue to send conversion events to improve your ad effectiveness.

Three ways you can set up Facebook CAPI

Don’t let the death of the Pixel stop you from sending conversion events to Facebook. Learn the three methods you can use to set up and send data to Facebook CAPI.

Introducing Match Booster Anonymous: ad retargeting for a cookieless world

Welcome to the future of anonymous retargeting—where privacy and performance coexist.

Announcing Hightouch’s data clean room solution with Google Cloud’s BigQuery

Make the most of your advertising data with Hightouch and BigQuery.

Syncing suppression audiences across Ad Platforms

Learn how to stop wasting ad spend on customers you can’t sell to and boost your ROAS on all ad platforms. All in just minutes.

Navigating the new era of cookieless advertising

The cookie apocalypse doesn't need to feel so chaotic. Dive into the new technologies and first-party data strategies that performance marketers are embracing.

The best LiveRamp alternatives and competitors

Discover the top alternatives and competitors to LiveRamp.

What is LiveRamp?

Find out what LiveRamp is and how it can help with data onboarding and improve the reach of your advertising campaigns.

The marketers guide to TikTok Data Connections

Maximizing TikTok ROI through a best-in-class integration strategy

What is a TikTok Pixel?

Learn what a TikTok Pixel is and how you can implement it on your website to help track conversions.

Boost match rates to Conversion APIs

Enrich your conversion signals to maximize your return on advertising spend.

Announcing Hightouch’s connection to Nextdoor’s Conversion API

Power Nextdoor’s Conversion API with all of your company’s data to improve attribution and advertising strategies.

Synthetic conversions

How and why performance marketers use synthetic conversions to drive their business forward.

The learning phase: what advertisers need to know

Make the most of your advertising spend by exiting the Learning Phase as efficiently as possible.

Boost match rates for B2B advertising

Companies that collect business emails struggle to target customers on most ad and social platforms. We’ve bridged that gap.

The new age of digital advertising: the power of Conversion APIs

Learn how to enrich conversion signals with first-party data and seamlessly activate first-party data across ad platforms using Hightouch's customer data platform to optimize your campaigns.