The Hightouch Blog - For advertisers

Just start with suppression

Suppression audiences are a simple way to boost campaign effectiveness and reduce spend. So why aren’t more companies using them?

Third party data isn't dead. Introducing Match Booster.

Hightouch now brings together the power of first party data with trusted data from the world's top data providers to maximize ROAS - without 3rd party cookies.

Activate trusted customer data to offer personalized retail buying experiences

Unlock the full value of your customer data with Hightouch and Looker.

What Is retail media and why should marketers care?

Explore what Retail Media is, why it’s important for marketers, and how it works.

The future of digital advertising is here.

The future of digital advertising is a first-party data and audience game. And it's here - whether organizations are ready for it or not.

Driving paid media ROAS through audience activation

Learn how modern marketing teams can leverage existing customer lists to maximize return on ad spend.

What are Google offline conversions?

Find out what Google offline conversions are and how you can upload them into Google Ads.

The definitive guide to Conversion APIs & web pixels

Facebook, Google, Snapchat, and Tiktok are adopting conversion APIs to capture data that web pixels and cookies can no longer collect. Here's an overview on how to adopt these new server-side advertising APIs.

Preparing for a new era of advertising with a server-side first integration strategy

Learn what a server-side integration is, why it's worth focusing on now, and how Hightouch's customer data platform empowers your marketing team to activate first-party data across your ad platforms. No engineering resources required.