Reddit has rapidly become a popular platform for brands to connect with their customers and prospects, reporting a 56% ads revenue increase in Q3 ‘24. We’ve seen this firsthand at Hightouch: some of the world's biggest enterprise advertising teams have consistently requested that we support new features for Reddit.
We’re thrilled to share how we’ve deepened our partnership with Reddit. We already have dozens of customers using our integration to sync custom conversion events into their Reddit ads, which allows them to measure the success of their campaigns and optimize their creative, budgets, and bids to drive better outcomes. We’ve also launched an integration to upload and update custom audiences to Reddit so that advertisers can target specific first-party audiences or suppress active customers in their campaigns. We are one of only five integration partners capable of syncing audiences to the Reddit Ads API and only one of two who support native data onboarding to improve match rates.
Hightouch’s integration makes it easy for advertisers to build their own audiences and conversion lists directly in their data warehouse, where their company stores all of its first-party data, and syncs them into Reddit and any other ad platform they use. This allows advertisers to self-serve access to their data without asking for help and ensures they always act on the most up-to-date information in all of their ad platforms.
How It Works
Within Hightouch, syncing data to the Reddit Ads API is straightforward. First, choose your data source, define the models (i.e., audience lists or conversion events) you want to sync, and choose Reddit as your destination. Technical teams can create bespoke models using tools like SQL or dbt, while non-technical paid media teams can use our code-free visual audience builder. You can set up one-time or recurring syncs to over 200 destinations, ensuring your data remains up-to-date across all your tools.
This architecture connects your data storage to your downstream tools, like Reddit Ads, creating a Composable Customer Data Platform (CDP). The Composable CDP keeps your data in Reddit Ads up-to-date with your source of truth and will match what you’re syncing to all of your other tools. For more information, read our documentation about Reddit Ads.
Get Started
Reddit is available for all pricing plans in the Destinations tab in Hightouch workspaces. Reach out to our solutions engineers for a demo today to see how Hightouch can help your team activate your data in the Reddit Ads API.
