The Hightouch Blog - For advertisers

Last-minute strategies to enhance media performance during a busy holiday season

How to increase ROAS and revenue during the holiday season, without making any significant changes to media plans, creative strategies, or budgets.

Introducing Hightouch for CTV

A simple, fast, and affordable solution for first-party targeting and measurement across a fragmented CTV ecosystem.

What Is A Retail Media Network?

Learn why companies are using a retailer’s retail media network as an effective way to reach new customers.

What is Retail Media?

Learn why companies are turning to retail media to monetize their first-party data and power advertising for brands.

An architecture blueprint for retail media network success

How to build a monetizable and measurable retail media network with your existing first-party data investments.

What is a Demand-Side Platform?

Learn how to use DSPs to unlock programmatic bidding across any ad network.

What is a Data Management Platform?

Find out how a data management platform can help you target anonymous users on your website.

Offsite: the next frontier for retail media

How and why retailers are setting their eyes on offsite channels to expand their retail media networks

What are lookalike audiences and how do they work?

Learn why lookalike audiences are so important and how you can use them to drive conversions and increase return on ad spend.

Boosting ROAS: How Conversion APIs make your paid media campaigns smarter

Among the many AI investment strategies, there is one that should be at the top of your list but probably isn’t...

What is Facebook CAPI?

Find out how Facebook CAPI is the perfect replacement for third-party cookies and how you can continue to send conversion events to improve your ad effectiveness.

Three ways you can set up Facebook CAPI

Don’t let the death of the Pixel stop you from sending conversion events to Facebook. Learn the three methods you can use to set up and send data to Facebook CAPI.

Introducing Match Booster Anonymous: ad retargeting for a cookieless world

Welcome to the future of anonymous retargeting—where privacy and performance coexist.

Announcing Hightouch’s data clean room solution with Google Cloud’s BigQuery

Make the most of your advertising data with Hightouch and BigQuery.

Syncing suppression audiences across Ad Platforms

Learn how to stop wasting ad spend on customers you can’t sell to and boost your ROAS on all ad platforms. All in just minutes.

Navigating the new era of cookieless advertising

The cookie apocalypse doesn't need to feel so chaotic. Dive into the new technologies and first-party data strategies that performance marketers are embracing.

The best LiveRamp alternatives and competitors

Discover the top alternatives and competitors to LiveRamp.

What is LiveRamp?

Find out what LiveRamp is and how it can help with data onboarding and improve the reach of your advertising campaigns.

The marketers guide to TikTok Data Connections

Maximizing TikTok ROI through a best-in-class integration strategy

What is a TikTok Pixel?

Learn what a TikTok Pixel is and how you can implement it on your website to help track conversions.

Boost match rates to Conversion APIs

Enrich your conversion signals to maximize your return on advertising spend.

Announcing Hightouch’s connection to Nextdoor’s Conversion API

Power Nextdoor’s Conversion API with all of your company’s data to improve attribution and advertising strategies.

Synthetic conversions

How and why performance marketers use synthetic conversions to drive their business forward.

The learning phase: what advertisers need to know

Make the most of your advertising spend by exiting the Learning Phase as efficiently as possible.

Boost match rates for B2B advertising

Companies that collect business emails struggle to target customers on most ad and social platforms. We’ve bridged that gap.

The new age of digital advertising: the power of Conversion APIs

Learn how to enrich conversion signals with first-party data and seamlessly send them to from Snowflake to ad platforms to optimize your campaigns.

Finally: a LiveRamp alternative

LiveRamp and its competitors all took the same (expensive) approach to data onboarding. There’s a better way to boost match rates.

What is AdTech? Best practices, tools, and use cases

Take a deep dive and understand exactly what AdTech is and it's different use cases.

Just start with suppression

Suppression audiences are a simple way to boost campaign effectiveness and reduce spend. So why aren’t more companies using them?

Third party data isn't dead. Introducing Match Booster.

Hightouch now brings together the power of first party data with trusted data from the world's top data providers to maximize ROAS - without 3rd party cookies.

Activate trusted customer data to offer personalized retail buying experiences

Unlock the full value of your customer data with Hightouch and Looker.

What Is retail media and why should marketers care?

Explore what Retail Media is, why it’s important for marketers, and how it works.

The future of digital advertising is here.

The future of digital advertising is a first-party data and audience game. And it's here - whether organizations are ready for it or not.

Driving paid media ROAS through audience activation

Learn how modern marketing teams can leverage existing customer lists to maximize return on ad spend.

What are Google offline conversions?

Find out what Google offline conversions are and how you can upload them into Google Ads.

The definitive guide to Conversion APIs & web pixels

Facebook, Google, Snapchat, and Tiktok are adopting conversion APIs to capture data that web pixels and cookies can no longer collect. Here's an overview on how to adopt these new server-side advertising APIs.

Preparing for a new era of advertising with a server-side first integration strategy

Learn what a server-side integration is, why it's worth focusing on now, and how you can leverage Hightouch to push your server-side event data to your different ad platforms.