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Sync data from
PostgreSQL to Twitter Ads

Connect your data from PostgreSQL to Twitter Ads with Hightouch. No APIs, no months-long implementations, and no CSV files. Just your data synced forever.

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PostgreSQL.
Hightouch sync.
Twitter Ads.

Trusted by data teams at

Trusted by data teams at

Lucid.
Retool.
GameStop.
Blend.
Spotify.
NBA.
Soundcloud.
Checkr.
Ramp.
Auto Trader.
Plaid.
Zapier.
AXS.
Betterment.
ngrok.
Morning Brew.
Cars.com.

Integrate your data in 3 easy steps

  1. 01

    Add your source and destination

    Connect to 15+ data sources, like PostgreSQL, and 150+ destinations, like Twitter Ads.

    PostgreSQL.

    Connect

    Connector beam.
    Twitter Ads.

    Log in

  2. 02

    Define your model

    Use SQL or select an existing dbt or Looker model.

    Define your model
  3. 03

    Sync your data

    Define how fields from your model map to Twitter Ads, and start syncing.

    PostgreSQL.
    Connector beam.
    Twitter Ads.
    PostgreSQL.

    email

    Connector beam.
    Twitter Ads.

    email

    PostgreSQL.

    name

    Connector beam.
    Twitter Ads.

    name

    PostgreSQL.

    total_orders

    Connector beam.
    Twitter Ads.

    all_orders

    PostgreSQL.

    last_login

    Connector beam.
    Twitter Ads.

    last_login

Model your PostgreSQL data using any of these methods

  • dbt Model Selector

    Semi-opaque, open dropdown with three example dbt model names such as 'dbt.model.name.1'.

    Sync directly with your dbt models saved in a git.

  • Looker

    Semi-opaque open dropdown with three example Look names such as 'look.1'.

    Query using looks. Hightouch turns your look into SQL and will pull from your source.

  • SQL Editor

    Empty SQL editor.

    Create and Edit SQL from your browser. Hightouch supports SQL native to PostgreSQL.

  • Table Selector

    Semi-opaque open dropdown with three example table names such as 'schema.table.name.1'.

    Select available tables and sheets from PostgreSQL and sync using existing views without having to write SQL.

  • Customer Studio

    Visual query builder reading 'All rows that...' with a button labeled 'select a property'.

    For less technical users, pass traits and audiences from PostgreSQL using our visual segmentation builder.

Does this integration support in-warehouse planning?

Yes, if you integerate PostgreSQL and Twitter Ads using Hightouch, in-warehouse planning is supported.

Great, but what is in-warehouse planning?

Between every sync, Hightouch notices any and all changes in your data model. This allows you to only send updated results to your destination (in this case Twitter Ads). With the baseline setup, Hightouch picks out only the rows that need to be synced by querying every row in your data model before diffing using Hightouch’s infrastructure.

The issue here is this can be slow for large models.

Warehouse Planning allows Hightouch to do this diff directly in your warehouse. Read more on how this works here.

Why is it valuable to sync PostgreSQL data to Twitter Ads?

Thanks to PostgreSQL, it's easier than ever to access your customer data, run complex queries, and segment your customers/users into various categories or audiences.

However, to target users and send conversion data to Twitter Ads, you need access to all of the unique behavioral data (e.g., last-login date, items in cart, pages viewed, etc.) and core business metrics like lifetime value, workspaces, subscriptions, annual recurring revenue, etc. that lives in PostgreSQL. You then need to be able to package this data to send to Twitter Ads in the format expected. Plus, you want to do this in a real-time and automated way.

Twitter Ads is only as good as the data you give them, and if you truly want to optimize your ad spend, increase your match rates, and drive conversions, you need to provide custom data from PostgreSQL within your warehouse.

Maybe you want to retarget users who abandoned their shopping cart in the last seven days, or upload a list of high-value customers to identify potential lookalike audiences, or perhaps you want to upload offline conversion events to reduce your customer acquisition costs and increase your return on ad spend.

Why should you use reverse ETL to connect PostgreSQL and Twitter Ads data?

In the past, uploading customer data to Twitter Ads meant hopping back and forth between your various SaaS applications or asking your data team for CSV files. Neither of these options is preferable because marketing teams want to self-serve, and data teams don't enjoy constantly fulfilling one-off marketing requests.

Even worse, if you truly want to optimize your advertising campaigns, you need to be uploading fresh data consistently. Non-fresh data can be expensive for ads. If you're using CSVs to define who to exclude from paid ads and you're uploading that data weekly, that's potentially one week of irrelevant ads. As a workaround, engineering teams will integrate directly with the Twitter Ads API, and build and maintain custom in-house pipelines. The problem is that a single API change can break everything, and data engineers don't want to spend their time building and maintaining pipelines.

With Hightouch, you can leverage the existing data models and customer segments your engineering team has defined in your warehouse and sync that data directly to your ad platforms in real time. You can schedule your data syncs to run automatically, on a set cadence, or even for the exact duration of your marketing campaign. Hightouch lets your data teams establish the guardrails for your marketers to self-serve and build custom audiences through a drag-and-drop interface.

Upload lists to Twitter to run ads based on certain attributes within your database, such as people who have visited your site

Create lookalike audiences on Twitter using subsets of your users rather than all of them

Continuously fuel your Twitter custom audiences with live data so that data never goes stale‍

PostgreSQL.

About PostgreSQL

PostgreSQL, also known as Postgres, is a free and open-source relational database management system emphasizing extensibility and SQL compliance.

Learn more about PostgreSQL
Twitter Ads.

About Twitter Ads

Twitter is a microblogging and social networking service on which users post and interact with messages known as "tweets". Registered users can post, like, and retweet tweets, but unregistered users can only read those that are publicly available.

Learn more about Twitter Ads

Other PostgreSQL Integrations

PostgreSQL to Yahoo

Hightouch Playbooks: Best practices to leverage reverse ETL

  • Manage Omnichannel Split Testing across Facebook and SFMC.

    Manage Omnichannel Split Testing across Facebook and SFMC

    This playbook will show you how to manage multivariate testing across Facebook and Salesforce Marketing Cloud with Hightouch Audiences.

  • Create Facebook Lookalike Audiences from High Value Users.

    Create Facebook Lookalike Audiences from High Value Users

    In this playbook, you will learn how to use Hightouch to sync an audience of high-value customers to Facebook to generate lookalike audiences.

  • Sync Nested Object Data to Braze.

    Sync Nested Object Data to Braze

    This playbook will help you understand how and why you should be leveraging nested object arrays in Braze to deeply personalize your omnichannel marketing campaigns.

Read more about Hightouch

  • What is Reverse ETL? The Definitive Guide .

    What is Reverse ETL? The Definitive Guide

    Everything you need to know about Reverse ETL.

  • What is Operational Analytics & Why You Should Use It.

    What is Operational Analytics & Why You Should Use It

    Operational Analytics shifts the focus from simply understanding data to taking action on it in the tools that run business processes. Instead of using dashboards to make decisions, Operational Analytics is focused on turning insights into action – automatically.

  • dbt Cloud: 4 Reasons for Data Teams to Embrace it.

    dbt Cloud: 4 Reasons for Data Teams to Embrace it

    The biggest benefit that dbt Cloud offers to data teams and analytics engineers? Freedom from distractions, and the ability to focus where you can add unique value making sense of your company's data.

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Austin Hay.
Ramp logo.

This might be one of the greatest inventions for technical marketers since the advent of legacy CDPs back in 2015.

Austin Hay

Austin Hay

Head of Marketing Technology

Ramp

See story

Your data is always secure

Unlike other SaaS tools, Hightouch never stores any of your data.
SOC 2 Type 2 compliant.

SOC 2 Type 2 compliant

Your data stays secure, available, and confidential. To see our report, .

GDPR compliant.

GDPR compliant

If you’re in the EU, your data is only processed on EU data centers.

HIPAA compliant.

HIPAA compliant

Healthcare companies like ThirtyMadison, Chapter Health, and Headway trust Hightouch.

CCPA compliant.

CCPA compliant

To see our DPA (Data Processing Addendum), .

52%

increase in return on ad spend

20%

improvement in email engagement

60%

lift in customer acquisition

It takes less than 5 minutes to activate your data. Get started today.