Why Your CDP Should be Powered by the Data Warehouse

Learn about the core functionality of a traditional CDP and dive into 6 reasons to consolidate your customer data efforts in the warehouse

CDPs are essential to your Martech stack to store your customer data and use it for marketing automation and optimization. But the reality is they come with a big price tag, they can require a substantial amount of engineering time to set up, and they don’t give you a true 360-degree view of your customers.

An alternative approach is to use your data warehouse as a CDP.

In this whitepaper, you’ll learn:

• The ins and outs of traditonal CDPs
• 6 reasons why it’s time to use your data warehouse as your CDP (one reason is it will help future-proof your business)
• The only three components you need to enable your data warehouse to be your CDP
• How two companies have moved away from a traditional CDP and enjoying the benefits of using their warehouse instead (one of which has reduced their cost per enquiry by as much as 9.5%)