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What's New at Hightouch (Nov 2022)

Learn about the new things that were released at Hightouch for November 2022

Craig Dennis.

Craig Dennis

December 1, 2022

4 minutes

Icons of some of the new things released in nov 22

As always, we've been busy at Hightouch making improvements and shipping new features to make your life even easier.

New Destinations

Amobee Destination: Amobee is officially available as a destination. You can now transfer data from your warehouse via sFTP file drop. Take advantage of your enriched customer data and optimize your advertising efforts across all your TV and digital media platforms. Read our docs for more info.

A new Amobee integration

Destination Enhancements

Insert Mode for PostgreSQL: Our Postgres destination now supports insert mode using COPY FROM. This should make your syncs run even faster. Read our docs for more info.

Example of the insert mode for PostgreSQL

Braze Catalogs: You can now sync data directly to your catalogs in Braze to further enrich your Braze messages and optimize how your products and content are surfaced to customers. Read our docs for more info.

Example of sync mapping to Braze catalogs

Platform Enhancements

Audience Priority Lists: With Priority Lists, you can drag and drop your audiences in order of priority and Hightouch will ensure that users are only included in the top priority audience they are eligible for. Read our latest blog post for more info or check out this quick demo from Alec Haase.

Example of Audience priority lists

Audit Logs: Browse, filter, and search through a historical log of your team's in-app activity for troubleshooting and auditing purposes. You can now easily inspect all changes to your account’s resources, whether it's syncs, models, audiences, sources, or destinations. Other key actions like user sessions and query previews are now available for inspection.

This feature is currently only available for Business Tier users. Read our latest blog post or see our docs for more info.

Examples of Audit Logs

Single Sign-On (SSO) Improvements: Single Sign-On Improvements We’ve made several improvements to more seamlessly integrate with Okta and other leading identity providers:

  • Groups: Admins can now map groups in their identity provider to specific workspaces and roles in Hightouch. For example, a user in the marketing team in Okta can now be mapped to the Audience Editor role in Hightouch.
  • Self-service: Hightouch now provides an in-app interface for admins to turn on SSO for their organizations.

This feature is available to Business Tier users. Read our latest blog post or see our docs for more info.

Example of Single Sign-On

Custom Roles: We’ve released a user-friendly interface to help you create custom roles. Admins can now specify which access grants a user should get for each major resource type in Hightouch. Read our latest blog post our see our docs for more info. This feature is available to Business Tier users. Read our latest blog post or see our docs for more info.

Example of custom roles settings

Fivetran Extension: You can now automate your entire data flow. Schedule your Hightouch syncs to run as soon as your upstream Fivetran connectors and Fivetran dbt transformations are complete. This feature is currently available in early access. Here's a short demo of the feature. Read our latest blog post or check out our docs for more info.

Example of the Fivetran Extension Setting

In Case You Missed It…

Here are some great reads from November.

More on the blog

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  • The CDP As We Know It Is Dead: Introducing the Composable CDP.

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  • What is Data Activation?.

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    Learn everything to know about Data Activation, what it is, why it matters, and how you can get started activating your data today.

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Gartner 'Cool Vendor', 2022..
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G2 'Leader', Fall 2022.
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Fivetran 'Ecosystem Partner of the Year', 2022.