Ian Maier

General Manager, AdTech

Ian Maier is the General Manager of AdTech at Hightouch where he leads marketing, product, and go-to-market solutions that help media buyers and sellers maximize their ad performance and media sales using first-party and third-party data. Ian began his career as a marketing and advertising practitioner for high-growth ecommerce brands and B2B startups before leading product and go-to-market teams for Clearbit Advertising, which was acquired by Hubspot in 2023. Outside of work, Ian enjoys hiking, cooking, and playing soccer.

Written by Ian Maier:

Sep 9

The RampID Illusion: 50%+ of US ad spend activates without the ID that’s supposed to protect your data

The other 50% activates with RampID alongside other identifiers. You've been told RampID keeps PII out of the ad ecosystem, but LiveRamp's own documentation tells a different story.

Sep 2

You're paying LiveRamp to improve your match rates. What if it's actually making them worse?

LiveRamp has become synonymous with data onboarding, but the industry standard may come with performance tradeoffs marketers rarely know about.

Jul 29

Hightouch supports Conversions API for ChatGPT Ads, helping advertisers set up better measurement and optimization in days

Quickly send conversion events from your warehouse to help measure & optimize advertising in ChatGPT, without custom pipelines or heavy setup.

Jun 1

Introducing Exposure Log Matching for The Trade Desk

Exposure Log Matching helps brands resolve The Trade Desk exposure logs directly to consented customer and household IDs in the warehouse for faster, richer measurement.

May 22

Finally: a LiveRamp alternative

LiveRamp pioneered data onboarding. Hightouch rebuilt it for the modern era with faster workflows, better match rates, lower costs, and a dramatically better user experience.

Mar 30

Introducing Hightouch’s zero-fee solution for offsite media monetization

Onboard audiences directly to DSP marketplaces and recover revenue lost to “double-dip” revshare fees.

Dec 10

Introducing Hightouch's integration with Google Ads Data Manager API

Sync audiences and conversions to a single destination and use them across Google Ads, Display & Video 360, Google Analytics 4, and more.

Oct 22

Introducing ID Express: One-click UID2 activation to The Trade Desk

Sync audiences and conversion data to The Trade Desk in a faster, easier, and privacy-conscious way.

Oct 20

The complete Conversion API schema resource: Better attribution and optimization, across each ad platform

As pixels break and privacy tightens, Conversion APIs offer a more effective way to send event data server-to-server. But every platform is different. Our guide breaks down what each one requires.

Sep 23

Build and activate your own multi-vendor identity graphs with Hightouch and Narrative

Build, own, and activate your own multi-vendor identity graph in Snowflake to maximize audience reach and performance across 250+ channels.

May 15

Make Databricks your CDP with Data Intelligence for Marketing

Combine the scale, flexibility, and AI from Databricks with the ease of use and power of a CDP.

Jan 31

Journeys vs. AI Decisioning: how to choose the right approach for your campaigns

Learn when to use AI Decisioning versus predefined journeys to maximize results, maintain control, and scale personalization.

Jan 10

Introducing Hightouch for Offsite Media Networks

Transform your cloud data warehouse into a self-service audience management and activation solution for offsite retail media.

Jan 4

Introducing Hightouch’s integration with LG Ad Solutions

Target and suppress first-party audiences across LG Ad Solutions’ ecosystem of over 40 million smart TVs in the US, without paying additional CPM fees.

Nov 14

Last-minute strategies to enhance media performance during a busy holiday season

How to increase ROAS and revenue during the holiday season, without making any significant changes to media plans, creative strategies, or budgets.

Oct 23

Introducing Hightouch for CTV

A simple, fast, and affordable solution for first-party targeting and measurement across a fragmented CTV ecosystem.

Oct 9

An architecture blueprint for retail media network success

How to build a monetizable and measurable retail media network with your existing first-party data investments.

Apr 30

Boosting ROAS: How Conversion APIs make your paid media campaigns smarter

Among the many AI investment strategies, there is one that should be at the top of your list but probably isn’t...

Feb 27

Introducing Match Booster Anonymous: ad retargeting for a cookieless world

Welcome to the future of anonymous retargeting—where privacy and performance coexist.