Skip to main content

Log in Get a demo

Rethinking the CDP with Chime

Learn how Chime explores new ways to drive personalization at scale.

Alec Haase.

Alec Haase

February 6, 2024

1 minutes

Rethinking the CDP with Chime.

Thanks to advancements in Cloud Data Warehousing, companies of all sizes -- from startups to Fortune 100s -- are now moving away from legacy CDPs and instead, turning to a new "Composable CDP" architecture that enables them to activate customer data directly from their Data Warehouse.

In this video, Natalie Miles Fuerst (Head of Marketing Technology at Chime) and Tejas Manohar (Co-CEO at Hightouch) help you:

Understand the foundational components of a Composable CDP
Understand why leading organizations are leaning into their data investments to power modern marketing
Understand just how easy it is to begin activating data with a Composable CDP

If you'd like to learn more, subscribe to our YouTube channel or schedule time to talk with one of our Solutions Architects.

More on the blog

What is Reverse ETL? The Definitive Guide
Learn how Reverse ETL works, why it's different from traditional ETL, and how you can use it to activate your data.
Read
Friends Don’t Let Friends Buy a CDP
How spending the first half of his professional career at Segment drove Tejas Manohar to disrupt the 3.5 billion dollar CDP category.
Read
What is a Composable CDP?
Learn why Composable CDPs are seeing such rapid adoption, how they work, and why they're replacing traditional CDPs.
Read

Recognized as an industry leader
by industry leaders

Reverse ETL Category Leader

Read more

Marketplace Partner of the Year

Read more

Cool Vendor in Marketing Data & Analytics

Read more

Ecosystem Partner of the Year

Read more

Best Estimated ROI

Read more

One to Watch for Activation & Measurement

Read more

CDP Category Leader

Read more

Easiest Setup & Fastest Implementation

Read more

Activate your data in less than 5 minutes