Thanks to advancements in Cloud Data Warehousing, companies of all sizes -- from startups to Fortune 100s -- are now moving away from legacy enterprise CDPs and instead, turning to a new "Composable CDP" architecture that enables them to activate customer data directly from their Data Warehouse.
In this video, Natalie Miles Fuerst (Head of Marketing Technology at Chime) and Tejas Manohar (Co-CEO at Hightouch) help you:
- Understand the foundational components of a Composable CDP
- Understand why leading organizations are leaning into their data investments to power modern marketing
- Understand just how easy it is to begin activating data with a Composable CDP
If you'd like to learn more, subscribe to our YouTube channel or schedule time to talk with one of our Solutions Architects.
