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Compare Simon Data and Rudderstack

Simon Data is a CDP that connects to Snowflake. Rudderstack is an open source customer data infrastructure tool. Get a deep-dive on each tool below.

Simon Data
Rudderstack

Your favorite companies use Hightouch to sync data securely at scale.Our customers

Spotify.
NBA.
PetSmart.
Weight Watchers.
Ramp.
Calendly.
GitLab.
Grammarly.
Spotify.
Betterment.
NBA.
PetSmart.
Tripadvisor.
GameStop.
Cars.com.
Weight Watchers.
Iterable.
Ramp.
Plaid.
Calendly.
GitLab.
Malwarebytes.
Greenhouse.
Grammarly.

Simon Data and RudderStack both are platforms that allow you to sync data to downstream marketing destinations like CRM tools, email tools, and advertising platforms. Both platforms have the functionality to collect events via an SDK, and functionality to resolve identities.

However, there are plenty of differences across feature sets, functionality, usability, and more. Below we take a deep-dive into both platforms to highlight the differences.

Compare Simon Data and RudderStack

FunctionalitySimon DataRudderstack
Data Collection
Client-side, server-side, & other 3rd-party sources
Client-side, server-side, & other 3rd-party sources
Data Storage
Simon Data's managed Snowflake instance or your existing owned Snowflake instance
Your existing data infrastructure (data warehouse, data lake, or database)
Data Retention
2 years for Simon's managed Snowflake Instance (unlimited lookback & history available when using your existing Snowflake instance)
Unlimited lookback & history
Data Schema
Supports custom objects, but you must rebuild your data warehouse models to fit in Simon Data
Controlled by you (supports any custom entity or object)
Audience Management
No-code audience builder (can reference data from Snowflake)
Limited audience-building capabilities for non-technical users
Journey Orchestration
Yes
Yes
Identity Resolution
Deterministic IDR managed in Simon Data's infrastructure
Warehouse-native, code-based, deterministic IDR
Identity Graph Storage Location
Owned by Simon Data
Lives in your warehouse
Reverse ETL
Limited to Snowflake as a source
Available with limited capabilities (visual mapping is not available for all destinations)
Real-Time Audience Computation
Yes (limited to clickstream/behavioral data with no time-based lookbacks)
Dependent upon data landing in the warehouse
Real-Time Streaming (Event Forwarding)
Yes
Yes
Low-Latency Profile API
Yes
Yes
Streaming Reverse ETL
No
Yes
Data Activation Flow
Snowflake to destinaton
Data warehouse to destination
Activation Destinations
45+
200+
Source of Truth
Snowflake Data Cloud
Single: Your owned data warehouse
Security & Compliance
Data lives in your Snowflake instance or a Snowflake instance managed by Simon Data (can be configured to be GDPR, CCPA, & HIPAA compliant)
Can be configured to be GDPR, CCPA, & HIPAA compliant
Pricing
Bundled (variable-based pricing)
Dependent on event volume & add-on features
Proof of Concept (POC)
4-6 months
Variable

Pros and Cons of Simon Data

Pros

  • Non-supported cloud sources can be ingested into Simon Data via Stitch ETL pipelines
  • Built-in email service provider (ESP) via Simon Mail
  • Some AI capabilities to build predictive data science models

Cons

  • Only integrates with Snowflake
  • Limited number of activation destinations
  • Some aspects of IDR are outsourced via FullContact

Pros and Cons of RudderStack

Pros

  • Open-source SDKs
  • Can leverage your existing data platform for underlying storage
  • Supports ETL pipelines to ingest data in addition to event collection

Cons

  • Not marketer-friendly (built for data teams)
  • Audience builder is difficult to use
  • Identity resolution mapping/merging logic is inflexible & purely deterministic
  • Reverse ETL is limited & underdeveloped

Should I Buy Simon Data or RudderStack?

Before you purchase a customer data platform, there are a few important factors to consider:

  1. Time-to-value: You need to show ROI quickly to your internal stakeholders to validate that the platform can provide business value. Many customer data platforms can take upwards of 6-12 months to implement and get started.

  2. Usability: Tools like Segment and ActionIQ can come with steep learning curves that make them difficult to use, especially for non-technical marketing teams. It doesn't matter how good the technology is if your marketing team doesn't use it.

  3. Functionality: Before you purchase any tool you need to ensure that it has functionality to solve your business-specific use cases, and that means supporting your proprietary data. Your main goal should be to purchase a solution that actually solves the problem you're facing.

  4. Flexibility: Not every company is the same. Make sure the tool you're purchasing can dynamically adapt and conform to your data. Otherwise, you'll end with a failed implementation and an upset marketing team.

What's the Best Alternative to Simon Data and RudderStack?

Hightouch is a Composable Customer Data Platform that is the perfect alternative to both Segment and ActionIQ because the platform offers the following:

Fast Implementation: Hightouch enables you to start activating your data immediately. The average customer is powering live use cases within weeks and sometimes days.

Ease-of-Use: Hightouch was specifically built for non-technical users. The platform has an easy-to-use audience builder, built-in analytics, and experimentation and measurement capabilities your marketers can drive value and optimize performance without getting blocked by your data team.

Completeness: Hightouch offers a complete suite of capabilities to collect data, resolve identities, build audiences, sync data to any destination, and increase match rates. You won't end up with a bloated tech stack because you can select the functionalities you need for your specific use cases.

Flexibility: The Composable CDP approach that Hightouch provides allows you to have the most flexible data activation solution. Unlike traditional CDPs, Hightouch lets you access any data in your organization and use any schema structure imaginable to power your most complicated marketing use cases.

Our team of experts at Hightouch is comprised of former CDP experts, so if you have any questions about CDPs, schedule some time with a Hightouch expert so we can point you in the right direction.

200%
increase in engagement

"We’re syncing millions of records every single day to orchestrate personalized journeys for the 65+ million members in our loyalty program."

PetSmart.
Read the story

1 day
migration

"The beauty of Hightouch events is that the SDK is built in such a way that you can rip and replace Segment or any other event collection tool in minutes."

Start syncing data in minutes

Check out this 5 minute interactive demo to learn how you can sync customer data to any business tool.

Hightouch Audiences user interface.

Recognized as an industry leader
by industry leaders

G2

Reverse ETL Category Leader

Snowflake

Marketplace Partner of the Year

Gartner

Cool Vendor in Marketing Data & Analytics

Fivetran

Ecosystem Partner of the Year

G2

Best Estimated ROI

Snowflake

One to Watch for Activation & Measurement

G2

CDP Category Leader

G2

Easiest Setup & Fastest Implementation

Composable CDPs are more secure

Hightouch doesn’t store your data. Instead we simply read from your data warehouse where it stays safe and sound.

Sync data to 200+ tools

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PostHog
Facebook Custom Audiences
PostgreSQL
Slack
Redis
Retention Science
Adobe Target
Stripe
MongoDB
Salesforce Pardot (Sandbox)
HubSpot
Mailchimp
MariaDB
NCR Advanced Marketing Solution
Salesforce (Sandbox)
Amazon Ads DSP and AMC
Zoho CRM
Gladly

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