Adobe Campaign Classic
Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at.
Create and update recipient profile attributes for personalized advertising.
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Advertising use cases
By integrating your data warehouse with your ad platforms, you can deliver highly targeted and relevant ads to your ideal customer profiles. With accurate and up-to-date data at your fingertips, you can create more effective marketing campaigns that drive engagement and conversions.
E-commerce use cases
Access, process, and analyze customer and product data from across your business. Then activate that data to create personalized, one-to-one experiences in your e-commerce store. Additionally, by keeping product data such as inventory levels and sales trends up-to-date, you can make informed decisions about product offerings and pricing strategies.