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CRM use cases
By maintaining an up-to-date, 360-degree view of prospect and customer data, you can provide your customer-facing teams with the necessary context they need before engaging with customers. This context includes crucial information such as customer history, preferences, and other relevant data. By having the most current information at their disposal, your team can create personalized experiences for your customers, resulting in increased engagement and a higher likelihood of conversions.
Advertising use cases
By integrating your data warehouse with your ad platforms, you can deliver highly targeted and relevant ads to your ideal customer profiles. With accurate and up-to-date data at your fingertips, you can create more effective marketing campaigns that drive engagement and conversions.