What's New at Hightouch (Dec 2022)

2022 is nearly over. But just because it's the last month of the year doesn't mean things stop at Hightouch. Have a look at some of the new features and improvements rolled out in December.

New Data Sources

Azure Synapse: Azure Synapse is officially available as a data source. You can now sync data to any of our 125+ destinations. Read our docs for more info.

Greenplum Database: Greenplum Database is officially a data source. You can now sync data to any of our 125+ destinations. Read our docs for more info.

New Destinations

Criteo: Enrich Criteo with robust data from your warehouse to create and update audience memberships so you can reach your most engaged and active shoppers with personalized campaigns. Read our docs for more info.

Bloomreach: Sync data from your warehouse directly to Bloomreach to enrich your customer profiles and build better 1:1 experiences so you can target the right customers at the right time. Read our docs for more info.

Destination Enhancements

Trade Desk Segments: Our Trade Desk integration now supports CRM data and First party data segments. Sync lists of customers or users to two different endpoints to power highly targeted advertising campaigns, leveraging PII data or other unique identifiers. Read our docs for more info.

Google Ads Enhancements: You can now use the advanced mapper for Google Ads to create mappings that include a static value, a sync-based variable value, or complex values using the Liquid templating language.

You can also sync users to user lists that already exist in Google Ads, and if certain column mappings require hashing, it will automatically convert them to the required hash value if it’s not hashed already.

Check out the advanced mapper docs here and the Google Ads docs here for more information.

In Case You Missed It…

Here are some great reads from December.

• What's in Store for Data Teams in 2023?: Here’s what three dozen industry practitioners had to say.
• 2022 Data Activation Year in Review: Looking back on an incredible year for Hightouch, our customers, and the Data Activation movement.
• 2023 Customer Data Strategies: As we enter 2023, find out what customer data strategies you should be implementing, so you don't get left behind.