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What's New at Hightouch (Dec 2022)

2022 is nearly over. Check out all of the new integrations, features, and improvements we rolled out in December.

Craig Dennis.

Craig Dennis

December 22, 2022

3 minutes

Displaying logos of new features at Hightouch.

2022 is nearly over. But just because it's the last month of the year doesn't mean things stop at Hightouch. Have a look at some of the new features and improvements rolled out in December.

New Data Sources

Azure Synapse: Azure Synapse is officially available as a data source. You can now sync data to any of our 125+ destinations. Read our docs for more info.

New Azure Synapse Data Source

Greenplum Database: Greenplum Database is officially a data source. You can now sync data to any of our 125+ destinations. Read our docs for more info.

Greenplum Database Data Source

New Destinations

Criteo: Enrich Criteo with robust data from your warehouse to create and update audience memberships so you can reach your most engaged and active shoppers with personalized campaigns. Read our docs for more info.

New Criteo Desination

Bloomreach: Sync data from your warehouse directly to Bloomreach to enrich your customer profiles and build better 1:1 experiences so you can target the right customers at the right time. Read our docs for more info.

New Bloomreach Destination

Destination Enhancements

Trade Desk Segments: Our Trade Desk integration now supports CRM data and First party data segments. Sync lists of customers or users to two different endpoints to power highly targeted advertising campaigns, leveraging PII data or other unique identifiers. Read our docs for more info.

Trade Desk Segment Screenshot

Google Ads Enhancements: You can now use the advanced mapper for Google Ads to create mappings that include a static value, a sync-based variable value, or complex values using the Liquid templating language.

You can also sync users to user lists that already exist in Google Ads, and if certain column mappings require hashing, it will automatically convert them to the required hash value if it’s not hashed already.

Check out the advanced mapper docs here and the Google Ads docs here for more information.

Google Ads User List Screenshot

Google Ads Advanced Mapper

In Case You Missed It…

Here are some great reads from December.

  • What's in Store for Data Teams in 2023?: Here’s what three dozen industry practitioners had to say.
  • 2022 Data Activation Year in Review: Looking back on an incredible year for Hightouch, our customers, and the Data Activation movement.
  • 2023 Customer Data Strategies: As we enter 2023, find out what customer data strategies you should be implementing, so you don't get left behind.

More on the blog

  • What is Reverse ETL? The Definitive Guide .

    What is Reverse ETL? The Definitive Guide

    Learn everything there is to know about Reverse ETL, how it fits into the modern data stack, and why it's different than ETL.

  • The CDP As We Know It Is Dead: Introducing the Composable CDP.

    The CDP As We Know It Is Dead: Introducing the Composable CDP

    Learn why CDPs are dead and how you can take advantage of the data warehouse.

  • What is Data Activation?.

    What is Data Activation?

    Learn everything to know about Data Activation, what it is, why it matters, and how you can get started activating your data today.


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