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Marketing in the Age of AI Agents
The marketing landscape is being transformed by the rise of AI Agents — intelligent systems that can autonomously analyze data, make decisions, and deliver personalized experiences at scale.
In a subscription-driven business, every interaction matters. That’s why HelloFresh has embraced AI-powered decisioning to deepen engagement, drive retention, and maximize lifetime value across the customer journey.
Join HelloFresh, Databricks, and Hightouch to see how HelloFresh uses AI Decisioning to personalize customer interactions across channels. You'll learn how they implemented it on Databricks, giving marketers direct control over AI agents that optimize millions of customer experience decisions.
Speakers:
Emmanuelle Hazeaux - Associate Director, Active Customers Engagement (HelloFresh)
Alec Haase - General Manager, AI Decisioning (Hightouch)
Francesco Virotta - Engineering Manager (HelloFresh)
Dan Morris - Global Head of Marketing Solutions GTM (Databricks)
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