Rewriting the Lifecycle Marketing Playbook with AI Decisioning

Traditional lifecycle marketing is broken. Campaigns are hard to scale, A/B testing is slow, and personalization often falls flat. It's time for a new approach.

This in-depth whitepaper introduces AI Decisioning, a transformative strategy where autonomous AI agents make real-time decisions to optimize customer journeys at scale. The result? More impactful cross-sells, winbacks, and recurring purchases without the manual overhead.

What You’ll Learn:

• How to move beyond rigid journeys to dynamic, self-optimizing AI agents
• Why marketers can gain control - not lose it - by trusting intelligent systems
• Industry-specific strategies for Retail, QSR, Financial Services, Travel, and Subscription
• Real-world success stories from brands like PetSmart, Fundrise, and WHOOP