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Compare Hightouch and Simon Data

Hightouch is a Composable CDP vs Simon Data which is a hybrid CDP supporting only Snowflake. Hightouch is ranked the #1 CDP on G2 for fastest implementation and highest ROI.

Hightouch
Simon Data

Your favorite companies use Hightouch to sync data securely at scale.Our customers

Spotify.
NBA.
PetSmart.
Weight Watchers.
Ramp.
Calendly.
GitLab.
Grammarly.
Spotify.
Betterment.
NBA.
PetSmart.
Tripadvisor.
GameStop.
Cars.com.
Weight Watchers.
Iterable.
Ramp.
Plaid.
Calendly.
GitLab.
Malwarebytes.
Greenhouse.
Grammarly.

Hightouch and Simon Data both are tools that allow you to sync data to downstream marketing destinations like CRM tools, email tools, and advertising platforms. Both platforms have the functionality to collect events via an SDK, resolve identities, and sync data to downstream tools.

However, the devil is in the details. The architecture of each are vastly different. Simon Data is a “hybrid CDP” build exclusively for Snowflake users while Hightouch “composable CDP” supporting any data warehouse source.

There are additional architectural differences in how platforms collect, prepare, and activate data as well.

Compare Hightouch and Simon Data

FunctionalityHightouchSimon Data
Data Activation
Data warehouse to destination
Snowflake to destination
Data Activation Destinations
200+
45+
Custom Destinations
Yes
No
Audience Management
No-code audience builder, journey management, and analytics
No-code audience builder and journey management
Reverse ETL
Core competency. Built out with deep extensions into your existing workflows
Limited to Snowflake as a source
Real-Time
Event forwarding & low latency API
Low latency API for audiences and content
Data Schema Flexibility
Supports any custom entity or object (users, accounts, households, playlists, etc.)
Supports custom objects, but need to rebuild your data warehouse models
Data Storage
Data is stored in your existing cloud infrastructure
Data is stored within Snowflake
Data Retention
Unlimited lookback & history
Unlimited lookback & history
Source of Truth
Your owned data warehouse
Snowflake
Data Collection
Client-side, server-side, and other 3rd-party sources
Client-side, server-side, and other 3rd-party sources
Identity Resolution
Unify any & all of the customer or entity data in your warehouse
SQL based rule sets
Identity Graph Ownership
Lives in your owned data warehouse
Owned by Simon Data
Security & Compliance
Immediately GDPR & CCPA compliant. Able to sign BAA to be HIPAA compliant
Data is duplicated into Simon Data so not immediately GDPR, CCPA, and HIPAA compliant
Pricing
Unbundled: individually priced features with no MTU billing
Variable
Proof of Concept
2-3 for SMB, 4-6 weeks for enterprise
Use case dependent
Implementation
100% of customers are live with a production use case at the time of contract signature
Use case dependent

Pros and Cons of Hightouch

Pros

  • 10X faster implementation time
  • 30-60% lower vendor cost
  • No duplicative data storage
  • Can sync events directly to downstream destinations
  • Runs on your own existing data infrastructure

Cons

  • Newer player in the CDP market
  • Fewer customers
  • Must have existing data store

Pros and Cons of Simon Data

Pros

  • Supports both client-side & server-side tracking
  • No-code audience builder
  • Supports flows, experimentation, journeys, and analytics
  • Non-supported data sources can be ingested into Simon Data using Stitch ETL pipelines
  • Built-in email service provider (ESP) via Simon Mail
  • Some AI capabilities to build predictive data science models

Cons

  • No event forwarding capabilities
  • Only integrates with Snowflake
  • Inflexible schema
  • Limited number of destinations
  • Identity resolution is outsourced via FullContact
  • Identity graph is owned by Simon Data

Should I buy Hightouch or Simon Data?

When deciding whether to invest in a Hightouch (a Composable CDP) or Simon Data (a Hybrid CDP), it's important to consider the unique needs of your business.

It really comes down to how the tool will be adopted. Simon Data has proved to be more difficult to set up and be less accessible for marketers. Additional security requirements due to the fact Simon Data will store your data also slows down implmentation.

If you are looking for a tool that can be used across an organization to get data to all of your tools, Hightouch is a much more built out and flexible tool to do so.

200%
increase in engagement

"We’re syncing millions of records every single day to orchestrate personalized journeys for the 65+ million members in our loyalty program."

PetSmart.
Read the story

1 day
migration

"The beauty of Hightouch events is that the SDK is built in such a way that you can rip and replace Segment or any other event collection tool in minutes."

Start syncing data in minutes

Check out this 5 minute interactive demo to learn how you can sync customer data to any business tool.

Hightouch Audiences user interface.

Recognized as an industry leader
by industry leaders

G2

Reverse ETL Category Leader

Snowflake

Marketplace Partner of the Year

Gartner

Cool Vendor in Marketing Data & Analytics

Fivetran

Ecosystem Partner of the Year

G2

Best Estimated ROI

Snowflake

One to Watch for Activation & Measurement

G2

CDP Category Leader

G2

Easiest Setup & Fastest Implementation

Composable CDPs are more secure

Hightouch doesn’t store your data. Instead we simply read from your data warehouse where it stays safe and sound.

Sync data to 200+ tools

See all integrations
PostHog
Facebook Custom Audiences
PostgreSQL
Slack
Redis
Retention Science
Stripe
MongoDB
Salesforce Pardot (Sandbox)
HubSpot
Mailchimp
MinIO
NCR Advanced Marketing Solution
Salesforce (Sandbox)
Amazon Ads DSP and AMC
Zoho CRM
Gladly
Webflow

Activate your data in less than 5 minutes