Responsys
Oracle Responsys is a cross-channel campaign management platform that delivers advanced intelligence at scale so you can create personalized messages based on customers' and prospects' individual interests and preferences.
Create base profile list members
Add custom attributes and properties to the base profiles
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Email use cases
This integration enables the creation of email campaigns that are not only timely and relevant, but also highly personalized to your customers. By relying on accurate and fresh data from your warehouse, you can ensure that your email campaigns are delivered at critical moments. The integration allows you to create a 360-degree view of your customers, so you can tailor your messaging to their specific needs and preferences. Whether you want to drive engagement, increase conversions, or improve customer loyalty, up-to-date data is key to achieving your goals.
E-commerce use cases
Access, process, and analyze customer and product data from across your business. Then activate that data to create personalized, one-to-one experiences in your e-commerce store. Additionally, by keeping product data such as inventory levels and sales trends up-to-date, you can make informed decisions about product offerings and pricing strategies.
All 35+ Responsys integrations
Before Hightouch
- Inconsistent and inaccurate data
- Laborious and expensive
- Brittle and inflexible
After Hightouch
- Consistent and accurate
- Observable and governed
- Scalable and flexible