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Oracle Responsys is a cross-channel campaign management platform that delivers advanced intelligence at scale so you can create personalized messages based on customers' and prospects' individual interests and preferences.

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Create base profile list members

Add custom attributes and properties to the base profiles

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Improve your Responsys data with Hightouch

Email use cases

This integration enables the creation of email campaigns that are not only timely and relevant, but also highly personalized to your customers. By relying on accurate and fresh data from your warehouse, you can ensure that your email campaigns are delivered at critical moments. The integration allows you to create a 360-degree view of your customers, so you can tailor your messaging to their specific needs and preferences. Whether you want to drive engagement, increase conversions, or improve customer loyalty, up-to-date data is key to achieving your goals.

Read our Responsys documentation

All 35+ Responsys integrations

Airtable to Responsys
Chaotic graph of interconnected nodes representing data warehouses, data, and business tools.

Before Hightouch

  • Inconsistent and inaccurate data
  • Laborious and expensive
  • Brittle and inflexible
Clean and easily readable graph of data moving from a warehouse node, to Hightouch, to business tools.

After Hightouch

  • Consistent and accurate
  • Observable and governed
  • Scalable and flexible

Activate your data in less than 5 minutes