Send Firebase app and gtag.js events from your warehouse
Create and send custom events with event data straight from your data warehouse
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Improve your Google Analytics data with Hightouch
Analytics use cases
Ideally, your data warehouse should serve as the true source of data that contains all of your customer data. When this is the case, using your warehouse as the source for your analytics platforms enables richer product-usage analysis. You can sync enriched data from your warehouse to create more granular segments as well as bring in data from your engagement tools. Additionally, you can ensure that your product and growth teams work with data that is always up-to-date and in the expected format.
All 35+ Google Analytics integrations
Before Hightouch
- Inconsistent and inaccurate data
- Laborious and expensive
- Brittle and inflexible
After Hightouch
- Consistent and accurate
- Observable and governed
- Scalable and flexible