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Google Analytics.

Google Analytics

Send events directly to Google Analytics from your data warehouse

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Send Firebase app and gtag.js events from your warehouse

Create and send custom events with event data straight from your data warehouse

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Improve your Google Analytics data with Hightouch

Analytics use cases

Ideally, your data warehouse should serve as the true source of data that contains all of your customer data. When this is the case, using your warehouse as the source for your analytics platforms enables richer product-usage analysis. You can sync enriched data from your warehouse to create more granular segments as well as bring in data from your engagement tools. Additionally, you can ensure that your product and growth teams work with data that is always up-to-date and in the expected format.

Read our Google Analytics documentation

All 35+ Google Analytics integrations

Airtable to Google Analytics
Chaotic graph of interconnected nodes representing data warehouses, data, and business tools.

Before Hightouch

  • Inconsistent and inaccurate data
  • Laborious and expensive
  • Brittle and inflexible
Clean and easily readable graph of data moving from a warehouse node, to Hightouch, to business tools.

After Hightouch

  • Consistent and accurate
  • Observable and governed
  • Scalable and flexible

Activate your data in less than 5 minutes