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Compare Hightouch and Rudderstack

RudderStack is a customer data infrastructure tool while Hightouch is a feature-complete Composable CDP ranked #1 on G2 for highest estimated ROI.

Hightouch
Rudderstack

Your favorite companies use Hightouch to sync data securely at scale.Our customers

Spotify.
NBA.
PetSmart.
Weight Watchers.
Ramp.
Calendly.
GitLab.
Grammarly.
Spotify.
Betterment.
NBA.
PetSmart.
Tripadvisor.
GameStop.
Cars.com.
Weight Watchers.
Iterable.
Ramp.
Plaid.
Calendly.
GitLab.
Malwarebytes.
Greenhouse.
Grammarly.

Hightouch and RudderStack both are platforms that allow you to sync data to downstream marketing destinations like CRM tools, email tools, and advertising platforms. Both platforms have the functionality to collect events via an SDK, resolve identities, and sync data to 200+ tools.

However, there are plenty of differences ranging from usability to pricing, to scalability.

Compare Hightouch and RudderStack

FunctionalityHightouchRudderStack
Data Activation
Data warehouse to destination
Data warehouse to destination
Data Activation Destinations
200+
200+
Custom Destinations
Yes
Yes
Audience Management
No-code audience builder, journey management, and analytics
Limited audience building capabilities for non-technical users
Reverse ETL
Core competency. Built out with deep extensions into your existing workflows
Available. Limited extensions and workflow integration.
Real-Time
Event forwarding & low latency API
Event forwarding & low latency API
Data Schema Flexibility
Supports any custom entity or object (users, accounts, households, playlists, etc.)
Standard schemas for event collection. Audiences schema only allos you to build off of one data model at a time
Data Storage
Data is stored in your existing cloud infrastructure
Default option is a RudderStack-managed storage bucket on a 7-day rolling basis
Data Retention
Unlimited lookback & history
Unlimited lookback & history
Source of Truth
Your owned data warehouse
Your owned data warehouse
Data Collection
Client-side, server-side, and other 3rd-party sources
Client-side, server-side, and other 3rd-party sources
Identity Resolution
Unify any & all of the customer or entity data in your warehouse
Only rigid rules supported
Identity Graph Ownership
Lives in your owned data warehouse
Lives in your owned data warehouse
Security & Compliance
Immediately GDPR & CCPA compliant. Able to sign BAA to be HIPAA compliant
Immediately GDPR & CCPA compliant. Able to sign BAA to be HIPAA compliant
Pricing
Unbundled: individually priced features with no MTU billing
Priced based on event volume and features. Typically more expensive than other vendors.
Proof of Concept
2-3 for SMB, 4-6 weeks for enterprise
Not available
Implementation
100% of customers are live with a production use case at the time of contract signature
Variable

Pros and Cons of Hightouch

Pros

  • 10X faster implementation time than Traditional CDPs
  • 30-60% lower vendor cost than Traditional CDPs
  • No duplicative data storage
  • Can sync events directly to downstream destinations
  • Runs on your own existing data infrastructure

Cons

  • Newer player in the CDP market
  • Fewer customers
  • Must have existing data store

Pros and Cons of RudderStack

Pros

  • Can leverage data warehouse/lake for storage
  • Open-source SDKs
  • Supports in-flight event transformations
  • Provides some ETL capabilities

Cons

  • Not accessible to marketers
  • Audience builder is difficult to use
  • Reverse ETL is limited and underdeveloped
  • Only event collection is open-source
  • Inflexible identity resolution

Should I buy Hightouch or RudderStack?

It depends what your priorities as a business are. RudderStack has excellent event collection SDKs, however lacks a fully built out data activation suite of products. They check a lot of the boxes as far as "having" the products, but their Reverse ETL product and Identity Resolution products are currently immature compared to Hightouch.

RudderStack is trying to be a Composable CDP, but their core competency is as an open-source infrastructure solution for event collection targeted at developers.

If you are looking for a tool that can be used across an organization to activate all of your tools, Hightouch is a much more built out and flexible tool to do so.

200%
increase in engagement

"We’re syncing millions of records every single day to orchestrate personalized journeys for the 65+ million members in our loyalty program."

PetSmart.
Read the story

1 day
migration

"The beauty of Hightouch events is that the SDK is built in such a way that you can rip and replace Segment or any other event collection tool in minutes."

Start syncing data in minutes

Check out this 5 minute interactive demo to learn how you can sync customer data to any business tool.

Hightouch Audiences user interface.

Recognized as an industry leader
by industry leaders

G2

Reverse ETL Category Leader

Snowflake

Marketplace Partner of the Year

Gartner

Cool Vendor in Marketing Data & Analytics

Fivetran

Ecosystem Partner of the Year

G2

Best Estimated ROI

Snowflake

One to Watch for Activation & Measurement

G2

CDP Category Leader

G2

Easiest Setup & Fastest Implementation

Composable CDPs are more secure

Hightouch doesn’t store your data. Instead we simply read from your data warehouse where it stays safe and sound.

Sync data to 200+ tools

See all integrations
PostHog
Facebook Custom Audiences
PostgreSQL
Slack
Redis
Retention Science
Stripe
MongoDB
Salesforce Pardot (Sandbox)
HubSpot
Mailchimp
MinIO
NCR Advanced Marketing Solution
Salesforce (Sandbox)
Amazon Ads DSP and AMC
Zoho CRM
Gladly
Webflow

Activate your data in less than 5 minutes