Hightouch and DinMo are tools that allow you to sync data to downstream marketing destinations like CRM, email, and advertising platforms. Both platforms have the functionality to collect events via an SDK, resolve identities, and sync data to downstream tools.
However, the difference lies in their foundations. Hightouch is a warehouse-native, enterprise-grade composable CDP built for scale and global operations, while Dinmo is a lightweight, EU-centric platform with limited geographic reach and early-stage maturity.
| Functionality | Hightouch | Dinmo |
|---|---|---|
| Data Collection | Client-side, server-side, & other 3rd-party sources | Server-side & other 3rd-party sources |
| Data Storage | Your existing data infrastructure (data warehouse, data lake, or database) | Your existing data infrastructure (data warehouse, data lake, or database) or DinMo data warehouse hosting |
| Journey Orchestration | Yes | No |
| Data Retention | Unlimited lookback & history | Unlimited lookback & history |
| Data Schema | Multiple options to model data | Can only model through SQL or table editor |
| Audience Management | No-code audience builder (supports any online or offline data stored in your data warehouse) | No-code audience builder (supports any online or offline data stored in your data warehouse) |
| Identity Resolution | No-code identity graphs in your warehouse with deterministic and probabilistic rules, flexible survivorship, Golden Record outputs for activation, and supports offline and online data | Rule-based deterministic and fuzzy matching with custom identifiers and audit outputs, generating Golden Records directly linked to Models for activation, and supports offline and online data |
| AI capabilities | Predictive traits, AI Decisioning, smart suppression, and warehouse-native predictive scores, | Predictive attributes and smart recommendations |
| Identity Graph Storage Location | Lives in your warehouse | Lives in your warehouse |
| Reverse ETL | Core sync engine that integrates with existing toolsets & workflows | Limited features and destinations (not a core sync engine) |
| Real-Time Audience Computation | Sub‑second, incremental computation of audience membership | Near real-time capabilities via Profiles API |
| Real-Time Streaming (Event Forwarding) | Yes | Yes |
| Low-Latency Profile API | Yes | Yes |
| Streaming Reverse ETL | Yes | No |
| Data Activation Flow | Warehouse to destination (no data is stored in Hightouch) | Warehouse to destination (no data is stored in DinMo) unless you’re using DinMo hosting |
| Activation Destinations | 250+ | 39 |
| Source of Truth | Single: Your owned data warehouse | Single: Your owned data warehouse |
| Security & Compliance | Data lives in your infrastructure (can be configured to be GDPR, CCPA, & HIPAA compliant) | Data lives in your infrastructure (SOC 2 Type II certified, GDPR & CCPA compliant), no HIPAA compliance |
| Pricing | Unbundled: individually priced features with no MTU billing | Not publicly available |
| Proof of Concept (POC) | Less than 1 month | Not publicly available |
Pros and Cons of Hightouch
Pros
Most powerful point & click audience builder (supports any offline & online customer data)
Warehouse-native campaign analytics to experiment, measure & analyze audiences
Advanced journey building functionality
Publicly available customer support metrics (99% CSAT Score)
Global, multi-region coverage across North America, Europe, and Asia-Pacific, with strong data-residency compliance.
Cons
Must have actionable data available in a data platform
Pros and Cons of DinMo
Pros
A Composable CDP approach designed for marketers and business users
Data lives in the customer’s infrastructure
Flexible identity resolution
Strong EU data residency and GDPR compliance
Cons
Must have actionable data available in a data platform
The partner ecosystem and number of destinations are limited
No HIPAA compliance
No streaming Reverse ETL support
No journey building functionality
Limited geographic coverage outside the EU
Should I Buy Hightouch or DinMo?
When choosing between Hightouch and DinMo, both Composable CDPs keep your data in your warehouse, but they’re built for different goals. Hightouch is ideal for data-driven teams that need scale, real-time activation, and enterprise-level flexibility, while DinMo suits lightweight marketing use cases with limited complexity.
The main areas where Hightouch stands out over DinMo are:
- Reverse ETL power: Hightouch was purpose-built for Reverse ETL. It supports over 250 destinations, real-time streaming, and advanced workflow orchestration. DinMo treats Reverse ETL as an add-on, offering around 100 destinations and no native streaming support.
- Identity resolution flexibility: Hightouch provides a full range of identity resolution methods, deterministic, probabilistic, and fuzzy matching, along with survivorship logic and Golden Record outputs. DinMo supports deterministic and fuzzy matching but lacks probabilistic or ML-driven resolution.
- Security and compliance depth: Hightouch can be configured for GDPR, CCPA, and HIPAA compliance, making it enterprise-ready across regulated industries. DinMo meets GDPR and SOC 2 requirements but does not support HIPAA.
- Real-time capabilities: Hightouch enables continuous streaming and event-based activation, allowing teams to trigger updates instantly. DinMo offers near real-time sync but lacks true live streaming.
- Journey orchestration (multi‑channel, warehouse‑native). Hightouch lets you build cross‑channel paths triggered by any data in the warehouse (including offline), and preview outcomes with Journey Simulations before launch. DinMo offers no journey orchestration features.
- AI capabilities: Hightouch includes agentic decisioning that autonomously optimizes content, channel, and timing at a 1:1 level. DinMo’s AI features are limited to predictive attributes and basic smart recommendations.
DinMo helps teams get started quickly, but Hightouch builds on that same speed and simplicity, empowering organizations to scale globally with advanced security, compliance, and activation capabilities. For teams seeking flexibility and enterprise-grade power without MTU-based pricing, Hightouch is built to grow with you. Book a demo to see how Hightouch can help you activate your data with confidence.
