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If you’ve been on social media over the past year or so, you’ve probably stumbled across True Classic, the rapidly growing D2C t-shirt company that’s gone viral.
Everyone talks about their ads, but very few folks talk about their lifecycle program, so I intentionally abandoned cart at checkout to enroll myself in their win-back program. Over the next month and a half, I tracked every SMS and email send and spent 40+ hours breaking down their strategy.
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