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Sync data from Mixpanel Cohorts to Marketo

Connect your data from Mixpanel Cohorts to Marketo with Hightouch. No APIs, no months-long implementations, and no CSV files. Just your data synced forever.

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The world’s most innovative companies choose Hightouch as their Composable CDP

Spotify.
Warner Music Group.
PetSmart.
WeightWatchers.
Ramp.
Calendly.
GitLab.
Grammarly.
Spotify.
Aritzia.
Warner Music Group.
PetSmart.
Tripadvisor.
GameStop.
Cars.com.
WeightWatchers.
Iterable.
Ramp.
Plaid.
Calendly.
GitLab.
Malwarebytes.
Greenhouse.
Grammarly.

Activate your data in 3 easy steps

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Use cases

Sync data from Mixpanel Cohorts to Marketo

  • Sync data about users and accounts into Marketo to build hyper-personalized campaigns
  • Keep your Marketo account updated with fresh data from your warehouse
  • Deliver a unified experience by bringing in data from other customer touchpoints into Marketo
Hightouch Audiences user interface.

What Marketo objects can you sync to?

  • Leads

    The Marketo Lead’s API provides a large set of capabilities for simple CRUD applications against lead records, as well as the ability to modify a lead’s membership in static lists and programs, and initiate Smart Campaign processing for leads.

    Hightouch docsMarketo API
  • Companies

    Companies represent the organization to which lead records belong. Leads are added to a Company by populating their corresponding externalCompanyId field using Sync Leads or Bulk Lead Import endpoints.

  • Opportunities

    Marketo exposes APIs for reading, writing, creating and updating opportunity records. In Marketo, opportunity records are linked to lead and contact records through the intermediate Opportunity Role object, so an opportunity may be linked to many individual leads.

  • Custom Activities

    Custom activities help you track an activity that isn’t related to a Marketo form, email, or landing page. Want to track when someone deposits a check? Use a custom activity. Want to keep tabs on when someone attends a webinar? Use a custom activity.

  • Static lists

    Static lists are one of the most simple and useful features of Marketo. They are simply a list of names from your Database. You will find plenty of reasons to use them.

  • Campaigns

    Hightouch allows you to trigger campaigns through Marketo Campaign API with records in your model.

FAQs

Other Mixpanel Cohorts integrations

Mixpanel Cohorts to Acoustic

Other Marketo integrations