Sync data from
Airtable to Marketo
Connect your data from Airtable to Marketo with Hightouch. No APIs, no months-long implementations, and no CSV files. Just your data synced forever.
Trusted by data teams at
Trusted by data teams at
Integrate your data in 3 easy steps
01
Add your source and destination
Connect to 15+ data sources, like Airtable, and 150+ destinations, like Marketo.
Connect
Log in
02
Define your model
Use SQL or select an existing dbt or Looker model.
03
Sync your data
Define how fields from your model map to Marketo, and start syncing.
email
email
name
name
total_orders
all_orders
last_login
last_login
Where can you sync your Airtable data in Marketo
Leads
The Marketo Lead’s API provides a large set of capabilities for simple CRUD applications against lead records, as well as the ability to modify a lead’s membership in static lists and programs, and initiate Smart Campaign processing for leads.
Companies
Companies represent the organization to which lead records belong. Leads are added to a Company by populating their corresponding externalCompanyId field using Sync Leads or Bulk Lead Import endpoints.
Opportunities
Marketo exposes APIs for reading, writing, creating and updating opportunity records. In Marketo, opportunity records are linked to lead and contact records through the intermediate Opportunity Role object, so an opportunity may be linked to many individual leads.
Custom Activities
Custom activities help you track an activity that isn’t related to a Marketo form, email, or landing page. Want to track when someone deposits a check? Use a custom activity. Want to keep tabs on when someone attends a webinar? Use a custom activity.
Static lists
Static lists are one of the most simple and useful features of Marketo. They are simply a list of names from your Database. You will find plenty of reasons to use them.
Campaigns
Hightouch allows you to trigger campaigns through Marketo Campaign API with records in your model.
Sync data about users and accounts into Marketo to build hyper-personalized campaigns
Keep your Marketo account updated with fresh data from your warehouse
Deliver a unified experience by bringing in data from other customer touchpoints into Marketo
About Airtable
Airtable works like a spreadsheet but gives you the power of a database to organize anything.
Learn more about Airtable
About Marketo
Marketo provides marketing automation software that helps marketers master the art & science of digital marketing to engage customers and prospects.
Learn more about MarketoOther Airtable Integrations
Other Marketo integrations
Hightouch Playbooks: Best practices to leverage reverse ETL
Read more about Hightouch
What is Operational Analytics & Why You Should Use It
Operational Analytics shifts the focus from simply understanding data to taking action on it in the tools that run business processes. Instead of using dashboards to make decisions, Operational Analytics is focused on turning insights into action – automatically.
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This might be one of the greatest inventions for technical marketers since the advent of legacy CDPs back in 2015.
Austin Hay
Head of Marketing Technology
•
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HIPAA compliant
Healthcare companies like ThirtyMadison, Chapter Health, and Headway trust Hightouch.
CCPA compliant
To see our DPA (Data Processing Addendum), .
52%
increase in return on ad spend
20%
improvement in email engagement
60%
lift in customer acquisition